Bow Decorations
FailDemand is soft, at -33.9% this quarter, so Bow Decorations is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $173K/yr448K searches / yr
- 90-day growth
- -33.9%search demand this quarter
- Competition
- 36%top-5 click share · 28 brands · 31 sellers
Flapen Score
Bow Decorations against its category
The dotted line is the Home & Kitchen average. Past it, Bow Decorations is stronger. Inside it, weaker.
Market
The Bow Decorations market on Amazon at a glance
Shoppers on Amazon United States searched for Bow Decorations 448K times last year and spent an estimated $173K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.
- Searches, last 12 months
- 448K
- Growth, 90 days vs prior 90
- -33.9%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $173Ka year
- Peak month
- January5.4× the quietest month
- Top search term
- bow garland191K searches a year
02 · Price
A sale here is worth $12.93.
Listings sell for $12.93 on average, from $5.62 to $29.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $12.93 that is $1K to $3K a year per listing.
- Average price
- $12.93under the $15 to $100 sweet spot
- Price range
- $5.62–$29.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #1,863 within Garlands. It carries 105 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 13.8%
- Average rank
- #1,863in Garlands
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 105per listing
- Listings tracked
- 44
04 · Newcomers
6 of last year's 25 launches cleared the first-year sales bar.
25 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 25
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Bow Decorations products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
31
Top-5 brand share
45%
Top 20: 92%
Top-5 click share
36%
Top 20: 74%
Open market
50%
- Brand 117%
- Brand 28%
- Brand 38%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Bow Decorations search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 5.4×
Search terms
Top Bow Decorations search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bow garland191K/yr
- ribbon garland56K/yr
- pink bow garland49K/yr
- bow banner20K/yr
- bow garland pink20K/yr
- bow banner garland6K/yr
- pink bow banner7K/yr
- red bow garland27K/yr
- pink ribbon garland4K/yr
- velvet bow garland22K/yr
Reviews and returns
What reviews say buyers love and hate about Bow Decorations
We read the reviews and the return reasons for every product selling here.
“Lacking in quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bow Decorations questions
Answered from the same tracked data.