Is Bow Bedding profitable to sell on Amazon United States?

Flapen scores Bow Bedding 45 out of 100 on Amazon United States, a Fail. Shoppers spend $150K a year across 37 tracked products. 3 of the 12 products launched in the last year cleared the first-year sales bar. Search demand grew -32.4% in the last 90 days.

How competitive is the Bow Bedding niche on Amazon United States?

20 brands and 27 sellers compete in Bow Bedding on Amazon United States. The top 5 Bow Bedding products take 47% of clicks, and the top 5 brands take 69%.

What do buyers complain about in Bow Bedding?

Bow Bedding buyers on Amazon United States complain most about Quality-Overall, Size-Overall, and Thickness. An estimated 2.4% of orders come back.

When does demand for Bow Bedding peak?

Search demand for Bow Bedding on Amazon United States peaks in Jan–Aug–Nov–Dec, and the busiest month runs 4.5× the quietest.

What does it cost to enter the Bow Bedding niche?

Bow Bedding sells for $49.10 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $35.01 to $69.47. The average product has 420 reviews, the count a new listing must catch up to.

Bow Bedding

Fail

Buyers convert on only 0.6% of searches, so Bow Bedding is a Fail.

Flapen Score: 45
45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size: $150K/yr545K searches / yr
90-day growth: -32.4%search demand this quarter
Competition: 47%top-5 click share · 20 brands · 27 sellers

Flapen Score

Bow Bedding against its category

The dotted line is the Home & Kitchen average. Past it, Bow Bedding is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Bow Bedding market on Amazon at a glance

Shoppers on Amazon United States searched for Bow Bedding 545K times last year and spent an estimated $150K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Aug–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 545K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months: 545K
Growth, 90 days vs prior 90: -32.4%
Conversion, latest week: 0.6%
Market size, estimated: $150Ka year
Peak month: December4.5× the quietest month
Top search term: bow comforter set117K searches a year

02 · Price

A sale here is worth $49.10.

Listings sell for $49.10 on average, from $35.01 to $69.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $49.10 that is $0 to $5K a year per listing.

Average price: $49.10inside the $15 to $100 sweet spot
Price range: $35.01–$69.47
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$5K
Returns: 2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #224 within Comforters & Sets. It carries 420 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 100%
Out of stock, average day: 1.2%
Average rank: #224in Comforters & Sets
Average rating: 4.57 starsAmazon United States average 4.42 stars
Average reviews: 420per listing
Listings tracked: 37

04 · Newcomers

3 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 12
Successful launches: 3Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Bow Bedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

47%

Top 20: 79%

Open market

27%

Brand 126%
Brand 219%
Brand 313%
Brand 46%
Brand 54%
Brand 64%

Demand

Bow Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Aug, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Bow Bedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bow comforter set117K/yr -40.0%0.3% conv.
bow bedding set73K/yr -38.1%0.2% conv.
pink bow comforter set31K/yr -27.8%0.6% conv.
bow bedding52K/yr -28.7%0.2% conv.
pink bow bedding36K/yr -14.4%0.3% conv.
bow comforter40K/yr -30.6%0.1% conv.
bow comforter set full25K/yr -34.6%0.6% conv.
bow comforter set queen25K/yr -44.6%0.5% conv.
pink bow comforter26K/yr -37.5%0.3% conv.
bow twin comforter set11K/yr -15.7%0.7% conv.

Reviews and returns

What reviews say buyers love and hate about Bow Bedding

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Comfort-Overall”

11%of negative reviews mention “Quality-Overall”

2.4%of orders come back

“Poor Quality & missing items”

A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Bow Bedding questions

Answered from the same tracked data.

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