Bourbon Whiskey

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months

383K

Growth, 90 days vs prior 90

+10.0%

Conversion, latest week

2.5%

Market size, estimated

$247Ka year

Peak month

December10.7× the quietest month

Top search term

whiskey gifts132K searches a year

Listings sell for $26.02 on average, from $6.88 to $91.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $26.02 that is $3K to $7K a year per listing.

Average price

$26.02inside the $15 to $100 sweet spot

Price range

$6.88–$91.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

0.7%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #22,206 within Bar Tools & Drinkware. It carries 2,455 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

5.2%

Average rank

#22,206in Bar Tools & Drinkware

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

2,455per listing

Listings tracked

42

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

43 months