bourbon tasting kit
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$55.00avg listing price — sweet spot $15–$100
Review moat
Good593.27avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay$9.78–$213.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Market size
Bad$19K$19K/yr · 16K searches
According to Flapen's Amazon United States niche tracking, bourbon tasting kit is a $19K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
bourbon tasting kit market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $14K–$28K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #8,357
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 60%
- Out of stock
- 0.6%
- Avg brand age
- 43 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
22
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
16%
- Generic29%
- Nose Your Bourbon16%
- Meanplan14%
- Bourbon Real Talk11%
- Great Whiskey Challenge10%
- Homely Accents4%
- Open — no brand owns it (6 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -23.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top bourbon tasting kit search terms
- bourbon tasting4K/yr
- bourbon tasting kit6K/yr
- whiskey tasting kit3K/yr
- bourbon nosing kit3K/yr
Top bourbon tasting kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bourbon Tasting Flight Mat And Guide Sheet - Whiskey Party Placemat
Generic$22.744.7★50 rev
Bourbon Nosing Kit (Original) - Aroma Sensory kit for Whiskey & Bourbon Lovers
Nose Your Bourbon$73.703.8★17 rev
Meanplan 24 Pcs 1.7 oz Mini Shot Glasses Set Whiskey Tasting Glasses Heavy Duty Base Clear Shot Cup Cute Cordial Mini Wine Cups for Bourbon Wine Juice Serving (Vintage)
Meanplan$23.974.7★210 rev
Bourbon Real Talk American Whiskey Aroma Kit
Bourbon Real Talk$213.735.0★7 rev
The Original Great Whiskey Challenge Bar Tasting Taste Test Kit - Blind Bourbon Spirits Ultimate Tasting Game - Bourbon Whiskey Vodka Rum Wine Tasting Set
Great Whiskey Challenge$29.734.5★23 rev
Newest
by launch date
Meanplan 24 Pcs Mini Whiskey Tasting Set - 3.4oz Heavy Base Crystal Rocks Glasses - Vintage Engraved Small Bourbon & Whiskey Tasters for Bar Parties and Flight Samplings(Xo)
Meanplan$35.762 rev
DIY Whiskey Gifts for Men - Whiskey Infusion Kit & Whiskey Decanter Set
Whiskify$41.10104 rev
Bourbon Tasting Notepad 5.5x8.5 Whiskey Tasting Journal Groomsmen Game Tasting Journal Bourbon Lover
Generic$15.093 rev
Bourbon Nosing Kit (Original) - Aroma Sensory kit for Whiskey & Bourbon Lovers
Nose Your Bourbon$73.7017 rev
LZMS 6-Pack Walnut Flight Boards Double-Sided Beer & Whiskey Tasting Paddles with 2.25 Round and Square Slots Wooden Serving Tray for Shot Glasses Tequila Bourbon Liquor Sampling Party Bar
LZMS$41.2013 rev
Trending
90-day click momentumMeanplan 24 Pcs Mini Whiskey Tasting Set - 3.4oz Heavy Base Crystal Rocks Glasses - Vintage Engraved Small Bourbon & Whiskey Tasters for Bar Parties and Flight Samplings(Xo)
Meanplan$35.764.5★
Libbey Signature Kentucky Bourbon Trail Whiskey Glasses Set of 4 Dishwasher Safe Restaurant Quality Bourbon Tasting Glasses
Libbey$31.444.7★
Whiskey Smoker Kit with Torch - 6 Flavors Wood Chips 2 Glasses 2 Ice Ball Molds - Cocktail Smoker Infuser Kit Old Fashioned Drink Smoker Kit Birthday Bourbon Whiskey Gifts for Men Dad(NO Butane)
ComboJoy$45.084.6★
Bourbon Tasting Flight Mat And Guide Sheet - Whiskey Party Placemat
Generic$22.744.7★
Homely Accents Vintage Home Bar Wall Decor Bourbon Tasting Chart Tin Signs
Homely Accents$9.784.1★
What buyers say about bourbon tasting kit
What buyers praise and complain about, mined from review topics.What buyers love
“Great Christmas gift”
“the cups were of excellent quality”
“Great deal”
“Easy to use”
“it exceeded expectations”
“it smelled amazing”
“good size”
“These glasses are very sturdy and well made”
“Great addition to the perfect old fashion”
“He loved the east to use design”
What buyers complain about
“it barely worked”
“Smoke”
“don't taste or smells different one to the other”
“I shouldve read the description more carefully”
“Mines got ruined after a couple of uses”
“could not even use it”
“did not like the color or texture of the makeup”
“Not worth”
“Glasses feel cheap”
“Takes some time”
Top return reasons
Common questions
- Is bourbon tasting kit profitable to sell on Amazon United States?
- The niche generates $19K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the bourbon tasting kit niche?
- 12 brands and 22 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in bourbon tasting kit?
- Top complaints mined from reviews: Functionality-Overall, Flammable, Smell. The return rate is 0.2%.
- When does demand for bourbon tasting kit peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the bourbon tasting kit niche?
- Listings span $9.78–$213.73; the average listing price is $55.00 (sweet spot $15–$100). The average incumbent carries 593 reviews — the moat a new listing must climb.