Is bourbon candle profitable to sell on Amazon United States?

The niche generates $63K/yr across 23 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (56/100).

How competitive is the bourbon candle niche?

17 brands and 28 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in bourbon candle?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.8%.

When does demand for bourbon candle peak?

Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the bourbon candle niche?

Listings span $6.76–$34.85; the average listing price is $19.39 (sweet spot $15–$100). The average incumbent carries 441 reviews — the moat a new listing must climb.

bourbon candle

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$19.39

avg listing price — sweet spot $15–$100

Review moat

Great441.3

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.76–$34.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Market size

Bad$63K

$63K/yr · 55K searches

According to Flapen's Amazon United States niche tracking, bourbon candle is a $63K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

bourbon candle market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $58K–$78K; units × avg price
Conversion rate: 5.9%
Avg BSR: #429
Page quality: 0%
Prime: 96%
Sponsored: 74%
Out of stock: 17.3%
Avg brand age: 47 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

31%

A Cheerful Giver29%
Arctic Wicks11%
Northern Lights Candles11%
Putart7%
Glade6%
WoodWick(ウッドウィック)5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top bourbon candle search terms

bourbon candle20K/yr -28.3%4.6% conv.
vanilla bourbon candle9K/yr +49.7%6.7% conv.
whiskey candle10K/yr -17.3%3.0% conv.
bourbon candles for men4K/yr -33.1%3.7% conv.
bourbon candles3K/yr -22.9%2.9% conv.
bourbon vanilla candle3K/yr -18.0%3.9% conv.
bourbon scented candles4K/yr -31.3%4.1% conv.
bourbon candle scent2K/yr -31.6%0.9% conv.

All search terms

Top bourbon candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

A Cheerful Giver - Vanilla Bourbon - 34oz Papa Scented Candle Jar with Lid - Keepers of the Light - 155 Hours of Burn Time Gift for Fathers Day Brown

A Cheerful Giver$27.584.2★340 rev

Vanilla Bourbon Candle | Arctic Wicks 9oz Coconut & Beeswax Candles | Scented Non-Toxic Candles for Fall Winter Holidays Gifts for Him Whiskey Bourbon Vanilla Candle | USDA Certified Biobased

Arctic Wicks$21.884.5★144 rev

Northern Lights Candles - Spirit Jar Candles - Whiskey & Tobacco - 52601

Northern Lights Candles$19.064.2★3,740 rev

Putart Bourbon Whiskey Scented Candle for Home Natural Soy Wax Aromatherapy Non Toxic Candle Gifts for Women & Men Handmade Highly Scented & Long Lasting Jar Candle for Stress Relief (9oz)

Putart$18.334.2★23 rev

Glade 1-Wick Scented Candle Jar Smooth Bourbon & Oak Air Freshener Infused with Essential Oils 4.08 Oz 2 Count

Glade$6.764.5★206 rev

Newest

by launch date

Colonial Candle Brown Butter Bourbon Scented Candle 2-Wick Natural Soy Blend Wax Candle Infused with Essential Oils 14 oz Apothecary Glass Jar Candle - Made in The USA

Colonial Candle$14.952 rev

6mo ago

Glade 1-Wick Scented Candle Jar Smooth Bourbon & Oak Air Freshener Infused with Essential Oils 4.08 Oz 2 Count

Glade$6.76206 rev

7mo ago

Whiskey Tobacco Scented Candle for Home Soy Wax Candle Aromatherapy Candle Gift 7oz

FF FRAGRFLOWING$10.0212 rev

7mo ago

Smoked Vanilla Whiskey Candle - Scented Black Candles for Men or Women - Bourbon Tobacco & Caramel Soy Wax Mens Candle - Infused w/Essential Oils | Long 50Hr Burn 9oz I Non Toxic I Made in USA

Soy and Sass$18.7119 rev

9mo ago

COCORRNA Fall Candles - Bourbon Vanilla 5 oz Soy Wax Scented Jar Candles for Home Scented 31 Hours Burn Time Aromatherapy Candle Gifts for Men Women

COCORRÍNA$9.3262 rev

11mo ago

What buyers say about bourbon candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell57%

“Great Fragrances”

Gifting Purpose11%

“Best gift”

Brightness/Shine/Glow5%

“Excellent candles”

Value For Money5%

“Worth the money”

Quality-Overall5%

“The quality of the candles is excellent”

Design-Overall3%

“The elegant design looks great in any room”

Durability2%

“it has great longevity”

Size-Overall2%

“Appearance fits just about anywhere”

Advertised Vs Actual Product1%

“As advertised”

Color1%

“Love the black color of them as well”

What buyers complain about

Smell53%

“No pretty scent at all”

Value For Money7%

“Too expensive”

Size-Overall6%

“are too short”

Flammable4%

“I imagine that caused it to burn an irregular way which caused it to shatter”

Quality-Overall4%

“Garbage”

Strength3%

“often get ones that are just too strong”

Durability2%

“Broke twice”

Leak-Proof1%

“2 leaked through the bottom”

Defective Material/Parts1%

“Defective canles”

Noise Level1%

“The crackle is more like a buzzing sound”

Top return reasons

Smell80%

Size-Overall6%

Advertised Vs Actual Product5%

Defective Material/Parts2%

Value For Money2%

Functionality-Overall1%

Quality-Overall1%

Heating1%