Bourbon Candle

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

-15.2%

Conversion, latest week

5.9%

Market size, estimated

$63Ka year

Peak month

December3.8× the quietest month

Top search term

bourbon candle20K searches a year

Listings sell for $19.39 on average, from $6.76 to $34.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.39 that is $0 to $2K a year per listing.

Average price

$19.39inside the $15 to $100 sweet spot

Price range

$6.76–$34.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.8%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #429 within Candles. It carries 441 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

96%

Out of stock, average day

17.3%

Average rank

#429in Candles

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

441per listing

Listings tracked

23

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months