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Bougie Gifts for Women

Fail

Shoppers spend an estimated $28K a year here, so Bougie Gifts for Women is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$28K/yr106K searches / yr
90-day growth
+19.9%search demand this quarter
Competition
61%top-5 click share · 14 brands · 23 sellers

Flapen Score

Bougie Gifts for Women against its category

The dotted line is the Home & Kitchen average. Past it, Bougie Gifts for Women is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bougie Gifts for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Bougie Gifts for Women 106K times last year and spent an estimated $28K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+19.9%
Conversion, latest week
1.3%
Market size, estimated
$28Ka year
Peak month
December12.9× the quietest month
Top search term
22 year old birthday gifts for her25K searches a year

02 · Price

A sale here is worth $20.74.

Listings sell for $20.74 on average, from $7.33 to $38.32. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.74 that is $0 to $2K a year per listing.

Average price
$20.74inside the $15 to $100 sweet spot
Price range
$7.33–$38.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #116 within Party Packs. It carries 5,092 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#116in Party Packs
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
5,092per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Bougie Gifts for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

23

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

61%

Top 20: 100%

Open market

29%

  • Brand 136%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Bougie Gifts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.9×

Search terms

Top Bougie Gifts for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 22 year old birthday gifts for her25K/yr
  • gift for 26 year old female13K/yr
  • trendy gifts for 25 year old woman15K/yr
  • cool gifts for 24 year old woman10K/yr
  • gifts for hard to buy for female6K/yr
  • gift guide for women in their 20s12K/yr
  • unique gift for women over 605K/yr
  • gifts hard to buy for women15K/yr
  • 30 dollar gift ideas women5K/yr

Reviews and returns

What reviews say buyers love and hate about Bougie Gifts for Women

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Too narrow”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bougie Gifts for Women questions

Answered from the same tracked data.