boston bruins
Skip itSoft demand (-36.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.02avg listing price — sweet spot $15–$100
Price range
Great$13.43–$39.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good813.78avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$111K$111K/yr · 262K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad7.6%return rate — above 5% kills the launch gate
Competition
Bad86%top-5 click share — a locked-up shelf
Growth
Bad-36.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, boston bruins is a $111K/yr Amazon United States market (262K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
boston bruins market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $100K–$125K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 7.7%
- Avg brand age
- 60 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
13
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
9%
- Snuggie45%
- YWIES13%
- Atonmore12%
- Major League Socks9%
- Green Biscuit8%
- STUBDL5%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.0×
Top boston bruins search terms
- boston bruins137K/yr
- bruins96K/yr
- boston bruins merch7K/yr
- bruins merch16K/yr
- boston bruins apparel6K/yr
Top boston bruins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Snuggie Boston Bruins The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear
Snuggie$39.854.5★40 rev
Boston Happy Gilmore #18 Adam Sandler 1996 Movie Ice Hockey Jersey Stitched Letters and Numbers S-XXXL
YWIES$35.114.6★267 rev
Happy Gilmore #18 Jersey Boston Adam Sandler 1996 Movie Ice Hockey Jersey Stitched S-XXXL 90S Hip Hop Clothing for Party(18-X-Large)
Atonmore$27.624.7★371 rev
Major League Socks - NHL Boston Bruins Fan Socks - Ideal for Hockey Lovers - Unisex Apparel for Sports Enthusiasts - Collectible Hockey Merchandise - Size 7-13 - David Pastrnak 2024 Special Edition
Major League Socks$22.574.6★125 rev
Green Biscuit Original NHL Boston Bruins
Green Biscuit$13.434.7★2,105 rev
Newest
by launch dateSnuggie Boston Bruins The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear
Snuggie$39.8540 rev
Amzdest Happy Gilmore #18 Adam Sandler 1996 Movie Ice Hockey Jersey Stitched Men Clothing for Party(18-Black-M)
Amzdest$25.5254 rev
Happy Gilmore #18 Jersey Boston Adam Sandler 1996 Movie Ice Hockey Jersey Stitched S-XXXL 90S Hip Hop Clothing for Party(18-X-Large)
Atonmore$27.62371 rev
Ikonic Fotohaus Patrice Bergeron Brad Marchand David Pastrnak Bruins Signed Photo Autograph Print Wall Art Home Decor
STUBDL$13.9487 rev
Major League Socks - NHL Boston Bruins Fan Socks - Ideal for Hockey Lovers - Unisex Apparel for Sports Enthusiasts - Collectible Hockey Merchandise - Size 7-13 - David Pastrnak 2024 Special Edition
Major League Socks$22.57125 rev
Trending
90-day click momentumAmzdest Happy Gilmore #18 Adam Sandler 1996 Movie Ice Hockey Jersey Stitched Men Clothing for Party(18-Black-M)
Amzdest$25.524.6★
Happy Gilmore #18 Jersey Boston Adam Sandler 1996 Movie Ice Hockey Jersey Stitched S-XXXL 90S Hip Hop Clothing for Party(18-X-Large)
Atonmore$27.624.7★
Snuggie Boston Bruins The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear
Snuggie$39.854.5★
Green Biscuit Original NHL Boston Bruins
Green Biscuit$13.434.7★
Boston Happy Gilmore #18 Adam Sandler 1996 Movie Ice Hockey Jersey Stitched Letters and Numbers S-XXXL
YWIES$35.114.6★
What buyers say about boston bruins
What buyers praise and complain about, mined from review topics.What buyers love
“This shirt is well-made”
“The Snuggie is very warm and comfortable, great to wear on a cold night watching a Bruins game”
“The material and craftsmanship is excellent”
“Very comfortable EasyTo use”
“Good size”
“It's very easy and quick to slip on and get comfy”
“NICE ADDITION TO THE WALL”
“GOOD VALUE”
“GREAT PICTURE QUALITY”
What buyers complain about
“Very blurry and bad quality”
“The towel is very thin”
“the graphics have gaps”
Top return reasons
Common questions
- Is boston bruins profitable to sell on Amazon United States?
- The niche generates $111K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Skip it (29/100).
- How competitive is the boston bruins niche?
- 9 brands and 13 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in boston bruins?
- Top complaints mined from reviews: Quality-Overall, Thickness, Print Quality. The return rate is 7.6% — above our launch gate.
- When does demand for boston bruins peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 12.0× the quietest.
- What does it cost to enter the boston bruins niche?
- Listings span $13.43–$39.85; the average listing price is $25.02 (sweet spot $15–$100). The average incumbent carries 814 reviews — the moat a new listing must climb.