Boston Bruins
FailDemand is soft, at -36.6% this quarter, so Boston Bruins is a Fail.
- Flapen Score
- 29 / 100Ranks 10,776 of 11,240 Home & Kitchen niches · −20 vs the category median of 4929
- Market size
- $111K/yr262K searches / yr
- 90-day growth
- -36.6%search demand this quarter
- Competition
- 86%top-5 click share · 9 brands · 13 sellers
Flapen Score
Boston Bruins against its category
The dotted line is the Home & Kitchen average. Past it, Boston Bruins is stronger. Inside it, weaker.
Market
The Boston Bruins market on Amazon at a glance
Shoppers on Amazon United States searched for Boston Bruins 262K times last year and spent an estimated $111K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.
- Searches, last 12 months
- 262K
- Growth, 90 days vs prior 90
- -36.6%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $111Ka year
- Peak month
- December12.0× the quietest month
- Top search term
- boston bruins137K searches a year
02 · Price
A sale here is worth $25.02.
Listings sell for $25.02 on average, from $13.43 to $39.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $25.02 that is $0 to $3K a year per listing.
- Average price
- $25.02inside the $15 to $100 sweet spot
- Price range
- $13.43–$39.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 7.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #80 within Wearable Blankets. It carries 814 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #80in Wearable Blankets
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 814per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Boston Bruins products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Snuggie Boston Bruins The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear
- Price
- $39.85
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 9mo ago

Boston Happy Gilmore #18 Adam Sandler 1996 Movie Ice Hockey Jersey Stitched Letters and Numbers S-XXXL
- Price
- $35.11
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 4y ago

Happy Gilmore #18 Jersey Boston Adam Sandler 1996 Movie Ice Hockey Jersey Stitched S-XXXL 90S Hip Hop Clothing for Party(18-X-Large)
- Price
- $27.62
- Rating
- 4.7/5
- Reviews
- 371
- Age
- 3y ago

Major League Socks - NHL Boston Bruins Fan Socks - Ideal for Hockey Lovers - Unisex Apparel for Sports Enthusiasts - Collectible Hockey Merchandise - Size 7-13 - David Pastrnak 2024 Special Edition
- Price
- $22.57
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 3y ago

Green Biscuit Original NHL Boston Bruins
- Price
- $13.43
- Rating
- 4.7/5
- Reviews
- 2,105
- Age
- 10y ago
Trending
estimated 90-day click momentum
Amzdest Happy Gilmore #18 Adam Sandler 1996 Movie Ice Hockey Jersey Stitched Men Clothing for Party(18-Black-M)
- Price
- $25.52
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 1y ago

Happy Gilmore #18 Jersey Boston Adam Sandler 1996 Movie Ice Hockey Jersey Stitched S-XXXL 90S Hip Hop Clothing for Party(18-X-Large)
- Price
- $27.62
- Rating
- 4.7/5
- Reviews
- 371
- Age
- 3y ago

Snuggie Boston Bruins The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear
- Price
- $39.85
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 9mo ago

Green Biscuit Original NHL Boston Bruins
- Price
- $13.43
- Rating
- 4.7/5
- Reviews
- 2,105
- Age
- 10y ago

Boston Happy Gilmore #18 Adam Sandler 1996 Movie Ice Hockey Jersey Stitched Letters and Numbers S-XXXL
- Price
- $35.11
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 4y ago
Newest
by launch date
Snuggie Boston Bruins The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear
- Price
- $39.85
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 9mo ago

Amzdest Happy Gilmore #18 Adam Sandler 1996 Movie Ice Hockey Jersey Stitched Men Clothing for Party(18-Black-M)
- Price
- $25.52
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 1y ago

Happy Gilmore #18 Jersey Boston Adam Sandler 1996 Movie Ice Hockey Jersey Stitched S-XXXL 90S Hip Hop Clothing for Party(18-X-Large)
- Price
- $27.62
- Rating
- 4.7/5
- Reviews
- 371
- Age
- 3y ago

Ikonic Fotohaus Patrice Bergeron Brad Marchand David Pastrnak Bruins Signed Photo Autograph Print Wall Art Home Decor
- Price
- $13.94
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 3y ago

Major League Socks - NHL Boston Bruins Fan Socks - Ideal for Hockey Lovers - Unisex Apparel for Sports Enthusiasts - Collectible Hockey Merchandise - Size 7-13 - David Pastrnak 2024 Special Edition
- Price
- $22.57
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
13
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
9%
- Snuggie45%
- YWIES13%
- Atonmore12%
- Major League Socks9%
- Green Biscuit8%
- STUBDL5%
- Open — no brand owns it (3 brands, 9%)
Demand
Boston Bruins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.0×
Search terms
Top Boston Bruins search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- boston bruins137K/yr
- bruins96K/yr
- boston bruins merch7K/yr
- bruins merch16K/yr
- boston bruins apparel6K/yr
Reviews and returns
What reviews say buyers love and hate about Boston Bruins
We read the reviews and the return reasons for every product selling here.
“Very blurry and bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boston Bruins questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









