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bordallo pinheiro

Skip it

Soft demand (-47.3% this quarter) — this niche doesn't clear our bar today.

Market size 37Growth 1Conversion 15Competition 20Returns 62Price range 49Avg price 84Brand share 10Review moat 98Quality gap 14

Review moat

Incredible47.93

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$76.50

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Price range

Okay$27.48–$176.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$182K

$182K/yr · 199K searches

Competition

Bad75%

top-5 click share — a locked-up shelf

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad96%

top-5 brand share — brand-locked demand

Growth

Bad-47.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bordallo pinheiro is a $182K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 30/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

bordallo pinheiro market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$153K–$191K
units × avg price
Conversion rate
1.2%
Avg BSR
#738
Page quality
0%
Prime
100%
Sponsored
73%
Out of stock
0.0%
Avg brand age
41 months
Avg seller age
179 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

22

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

2%

  • Cerified International77%
  • KXZ6%
  • Bordallo Pinheiro6%
  • Gaolinci4%
  • Certified International3%
  • The Wine Savant2%
  • Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -47.3% search growth over the last 90 days.
7K5KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.6×

Top bordallo pinheiro search terms

  • cabbage plates79K/yr
  • bordallo pinheiro30K/yr
  • bordallo pinheiro cabbage11K/yr
  • cabbage plate8K/yr
  • green cabbage plates10K/yr
  • pink cabbage plates6K/yr
  • cabbage dishes10K/yr
  • lettuce plates7K/yr
  • cabbage leaf plates6K/yr
  • cabbage ware dishes5K/yr
All search terms

Top bordallo pinheiro products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$18K20%$36K30%$55K40%$73K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about bordallo pinheiro

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“They are well made”

Value For Money18%

“Worth Buyin”

Color7%

“Super pretty”

Baking6%

“Great cabbage bowls”

Design-Overall4%

“Great design”

Dishwasher Safe3%

“Beautiful and dishwasher safe”

Advertised Vs Actual Product3%

“Even better than the photos”

Engraving/Paint/Sublimation3%

“Hand painting is well done”

Cooking Experience2%

“I DO like having these replicas as I have always loved the Le Jardin cabbage dishes”

Weight Heavy2%

“Just received two sets of these dishes they are just lovely cant wait to use them they have some weight to them just gorgeous”

What buyers complain about

Value For Money43%

“It's just like the very expensive ones”

Size-Overall14%

“they were a little big like a cereal bowl”

Color14%

“Color pictured is not accurate”

Weight Heavy5%

“They are heavy”

Top return reasons

Size-Overall48%
Color18%
Value For Money8%
Flatness5%
Quality-Overall4%
Advertised Vs Actual Product3%
Weight Heavy3%
Material Quality2%
Functionality-Overall2%
Defective Material/Parts2%

Common questions

Is bordallo pinheiro profitable to sell on Amazon United States?
The niche generates $182K/yr across 15 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -47.3%. Flapen's verdict: Skip it (30/100).
How competitive is the bordallo pinheiro niche?
7 brands and 22 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in bordallo pinheiro?
Top complaints mined from reviews: Value For Money, Size-Overall, Color. The return rate is 2.5%.
When does demand for bordallo pinheiro peak?
Demand peaks in Feb–Mar–Apr; the busiest month runs 3.6× the quietest.
What does it cost to enter the bordallo pinheiro niche?
Listings span $27.48–$176.77; the average listing price is $76.50 (sweet spot $15–$100). The average incumbent carries 48 reviews — the moat a new listing must climb.