Book Ends

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.

Searches, last 12 months

6.4M

Growth, 90 days vs prior 90

-6.2%

Conversion, latest week

3.7%

Market size, estimated

$4.6Ma year

Peak month

January1.8× the quietest month

Top search term

book ends3.0M searches a year

Listings sell for $19.59 on average, from $6.67 to $69.55. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At $19.59 that is $59K to $78K a year per listing.

Average price

$19.59inside the $15 to $100 sweet spot

Price range

$6.67–$69.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

3,000–4,000

Revenue per listing a year

$59K–$78K

Returns

1.5%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #25 within Decorative Bookends. It carries 1,843 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#25in Decorative Bookends

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,843per listing

Listings tracked

46

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

35 months