Book Blanket

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months

376K

Growth, 90 days vs prior 90

-23.2%

Conversion, latest week

1.9%

Market size, estimated

$163Ka year

Peak month

December7.7× the quietest month

Top search term

book blanket116K searches a year

Listings sell for $22.65 on average, from $11.00 to $45.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $22.65 that is $2K to $6K a year per listing.

Average price

$22.65inside the $15 to $100 sweet spot

Price range

$11.00–$45.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

2.8%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #2,193 within Bed Blankets. It carries 3,578 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

10.8%

Average rank

#2,193in Bed Blankets

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

3,578per listing

Listings tracked

48

20 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

2Amazon's first-year sales bar

Average brand age

23 months