Bolster Pillow Covers

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

398K

Growth, 90 days vs prior 90

+13.6%

Conversion, latest week

0.4%

Market size, estimated

$29Ka year

Peak month

July1.5× the quietest month

Top search term

bolster pillow decorative130K searches a year

Listings sell for $20.10 on average, from $6.83 to $54.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.10 that is $0 to $2K a year per listing.

Average price

$20.10inside the $15 to $100 sweet spot

Price range

$6.83–$54.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.9%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #1,078 within Bed Pillows & Positioners. It carries 1,010 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

88%

Out of stock, average day

12.2%

Average rank

#1,078in Bed Pillows & Positioners

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

1,010per listing

Listings tracked

120

36 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

36

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months