Bolster Pillow

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $574K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+2.2%

Conversion, latest week

1.4%

Market size, estimated

$574Ka year

Peak month

January1.2× the quietest month

Top search term

bolster pillow490K searches a year

Listings sell for $25.82 on average, from $9.82 to $44.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $25.82 that is $6K to $13K a year per listing.

Average price

$25.82inside the $15 to $100 sweet spot

Price range

$9.82–$44.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$6K–$13K

Returns

3.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #205 within Bed Pillows & Positioners. It carries 2,341 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

93%

Out of stock, average day

4.7%

Average rank

#205in Bed Pillows & Positioners

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

2,341per listing

Listings tracked

43

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

43 months