Boho Throw Blanket

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months

406K

Growth, 90 days vs prior 90

-13.1%

Conversion, latest week

1.0%

Market size, estimated

$100Ka year

Peak month

December6.5× the quietest month

Top search term

chenille throw blanket196K searches a year

Listings sell for $25.37 on average, from $9.76 to $40.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $25.37 that is $0 to $3K a year per listing.

Average price

$25.37inside the $15 to $100 sweet spot

Price range

$9.76–$40.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.6%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #433 within Throws. It carries 3,564 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

6.2%

Average rank

#433in Throws

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

3,564per listing

Listings tracked

69

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months