boho throw blanket
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$25.37avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Price range
Great$9.76–$40.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Review moat
Okay3,564.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$100K$100K/yr · 406K searches
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, boho throw blanket is a $100K/yr Amazon United States market (406K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jan–Aug–Sep–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
boho throw blanket market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $101K–$127K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #433
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 6.2%
- Avg brand age
- 41 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
48
Top-5 brand share
41%
Top 20: 85%
Top-5 click share
29%
Top 20: 62%
Open market
53%
- blunique11%
- RECYCO9%
- Snuggle Sac8%
- L'AGRATY8%
- Bedsure6%
- Amélie Home6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.Peak months: Jan, Aug, Sep, Nov, Dec · busiest ÷ quietest = 6.5×
Top boho throw blanket search terms
- chenille throw blanket196K/yr
- chenille blanket75K/yr
- cream knit throw blanket17K/yr
- chenille throw24K/yr
- white knit throw blanket11K/yr
- cozy knit throw blanket10K/yr
- white knitted blanket6K/yr
- chenille blanket throw8K/yr
- white knitted throw blanket9K/yr
- cozy knit blanket11K/yr
Top boho throw blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LAGRATY Chunky Knit Blanket Throw Soft Chenille Yarn Throw Blanket 50x60Handmade Cable Knit Crochet Blanket Large Knit Blankets Chunky Yarn Rope Knot Throw Blanket for Couch Sofa Bed Home Decor
L'AGRATY$34.344.4★3,606 rev
lifein Chenille Throw Blanket 50x60 - Soft Boho Knitted Blanket for Couch Cozy Farmhouse Decor Bed Throw Lightweight All Season White/Cream Blanket Decorative for Living Room Bedroom Spring Decor
lifein$23.054.6★2,931 rev
blunique Chenille Throw Blanket for Couch Cozy Soft Blanket Lightweight Decorative Throw for Living Room Sofa Chair Stylish Home Decor Ideal for Gifting Indigo 50x60
blunique$33.784.7★58 rev
Snuggle Sac Buttery Ivory Throw Blanket for Couch Reversible Super Soft Knitted Blankets Warm Cozy Knit Fuzzy Plush Lightweight Throws Dupes for Sofa Bed Picnic Ivory 50 x 60 inches
Snuggle Sac$28.214.6★3,611 rev
RECYCO Throw Blanket Soft Cozy Chenille Throw Blanket with Fringe Tassel for Couch Sofa Chair Bed Living Room Gift (Blue 50 x 60)
RECYCO$27.374.7★4,053 rev
Newest
by launch date
blunique Chenille Throw Blanket for Couch Cozy Soft Blanket Lightweight Decorative Throw for Living Room Sofa Chair Stylish Home Decor Ideal for Gifting Khaki 50x60
blunique$35.3758 rev
blunique Chenille Throw Blanket for Couch Cozy Soft Blanket Lightweight Decorative Throw for Living Room Sofa Chair Stylish Home Decor Ideal for Gifting Indigo 50x60
blunique$33.7858 rev
blunique Chenille Throw Blanket for Couch Cozy Soft Blanket Lightweight Decorative Throw for Living Room Sofa Chair Stylish Home Decor Ideal for Gifting Ivory 50x60
blunique$33.2658 rev
Amazon Basics Chunky Chenille Knit Throw Blanket for Couch Bed and Sofa Soft and Warm Lightweight Jersey 5060 Brown
Amazon Basics$24.74105 rev
BATTILO HOME Olive Green Chenille Throw Blanket for Couch Cozy Knit Throw Blanket for Bed Sofa Outdoor Super Soft Warm Green Blankets Chenille Blankets for Home Decor 51x67
BATTILO HOME$31.91909 rev
Trending
90-day click momentum
RUDONG M Dark Grey Chenille Knit Throw Blanket Cozy Soft Cable Knitted Blankets Warm Chenille Knitted Blanket for All Seasons Textured Fluffy Throw Blanket for Couch Bed Sofa 50x 60
RUDONG M$12.644.3★
blunique Chenille Throw Blanket for Couch Cozy Soft Blanket Lightweight Decorative Throw for Living Room Sofa Chair Stylish Home Decor Ideal for Gifting Khaki 50x60
blunique$35.374.7★
blunique Chenille Throw Blanket for Couch Cozy Soft Blanket Lightweight Decorative Throw for Living Room Sofa Chair Stylish Home Decor Ideal for Gifting Ivory 50x60
blunique$33.264.7★
blunique Chenille Throw Blanket for Couch Cozy Soft Blanket Lightweight Decorative Throw for Living Room Sofa Chair Stylish Home Decor Ideal for Gifting Indigo 50x60
blunique$33.784.7★
Linecooo Sage Green Fleece Throw Blanket 5060 for Couch Sofa Bed Super Soft Cozy Plush Microfiber Flannel Blanket with Stripes Design Lightweight for Adults Woman
Linecooo$10.954.6★
What buyers say about boho throw blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft blanket”
“keeps me really warm”
“color is accurate”
“Amazing quality”
“Great comfortable”
“very affordable”
“Perfect lightweight blanket”
“fit is great for my bed”
“Washes well”
“As advertised”
What buyers complain about
“Not as thick as it looks”
“Too small”
“Not exactly the quality I was expecting”
“Thin Material”
“the color is not as described”
“Didnt last”
“Very misleading”
“feels much more expensive than it is”
“Poor quality material”
“Washed up terribly”
Top return reasons
Common questions
- Is boho throw blanket profitable to sell on Amazon United States?
- The niche generates $100K/yr across 69 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the boho throw blanket niche?
- 38 brands and 48 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in boho throw blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 3.6%.
- When does demand for boho throw blanket peak?
- Demand peaks in Jan–Aug–Sep–Nov–Dec; the busiest month runs 6.5× the quietest.
- What does it cost to enter the boho throw blanket niche?
- Listings span $9.76–$40.98; the average listing price is $25.37 (sweet spot $15–$100). The average incumbent carries 3,564 reviews — the moat a new listing must climb.