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Boho Sheets

Maybe

The top 5 products take only 19% of clicks. But buyers convert on only 0.6% of searches, so Boho Sheets is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$201K/yr1.1M searches / yr
90-day growth
+3.6%search demand this quarter
Competition
19%top-5 click share · 40 brands · 46 sellers

Flapen Score

Boho Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Boho Sheets is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boho Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Boho Sheets 1.1M times last year and spent an estimated $201K. The top 5 brands take 57% of clicks. Demand peaks in Jul–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
0.6%
Market size, estimated
$201Ka year
Peak month
September2.5× the quietest month
Top search term
boho sheets95K searches a year

02 · Price

A sale here is worth $32.40.

Listings sell for $32.40 on average, from $13.46 to $79.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $32.40 that is $0 to $3K a year per listing.

Average price
$32.40inside the $15 to $100 sweet spot
Price range
$13.46–$79.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #196 within Sheets & Pillowcases. It carries 32,935 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#196in Sheets & Pillowcases
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
32,935per listing
Listings tracked
122

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Boho Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

46

Top-5 brand share

57%

Top 20: 90%

Top-5 click share

19%

Top 20: 45%

Open market

37%

  • Brand 119%
  • Brand 215%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Boho Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep · busiest ÷ quietest = 2.5×

Search terms

Top Boho Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boho sheets95K/yr
  • blue floral sheets72K/yr
  • floral sheets queen89K/yr
  • pink floral sheets72K/yr
  • floral sheets king45K/yr
  • flower sheets45K/yr
  • floral queen sheets31K/yr
  • floral king sheets36K/yr
  • boho sheets queen41K/yr
  • colorful sheets24K/yr

Reviews and returns

What reviews say buyers love and hate about Boho Sheets

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
9%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Too Small”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Boho Sheets questions

Answered from the same tracked data.