Is boho quilt profitable to sell on Amazon United States?

The niche generates $71K/yr across 130 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the boho quilt niche?

72 brands and 92 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in boho quilt?

Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 4.3%.

When does demand for boho quilt peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 2.4× the quietest.

What does it cost to enter the boho quilt niche?

Listings span $16.45–$150.40; the average listing price is $47.43 (sweet spot $15–$100). The average incumbent carries 2,447 reviews — the moat a new listing must climb.

boho quilt

Worth a look

Shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.2%) keeps it on the watch list.

Competition

Incredible19%

top-5 click share — an open shelf

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Great$47.43

avg listing price — sweet spot $15–$100

Price range

Good$16.45–$150.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+15.2%

90-day search growth — must beat 0% to launch

Review moat

Okay2,447.15

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Market size

Bad$71K

$71K/yr · 718K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, boho quilt is a $71K/yr Amazon United States market (718K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 50/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

boho quilt market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $71K–$95K; units × avg price
Conversion rate: 0.2%
Avg BSR: #236
Page quality: 0%
Prime: 98%
Sponsored: 92%
Out of stock: 7.6%
Avg brand age: 44 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

72 rising

Sellers

Top-5 brand share

37%

Top 20: 70%

Top-5 click share

19%

Top 20: 42%

Open market

60%

WONGS BEDDING11%
HORIMOTE HOME8%
Bedsure8%
Tyrot7%
WDCOZY4%
Dintszyayue3%

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — +15.2% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.4×

Open Trend

Top boho quilt search terms

boho quilt137K/yr +5.7%0.1% conv.
natural life bedding38K/yr +106.5%0.1% conv.
boho quilts king size56K/yr +1.2%0.2% conv.
colorful bedding38K/yr +51.7%0.1% conv.
boho quilts queen size58K/yr -9.9%0.1% conv.
anthropologie bedding150K/yr +50.8%0.1% conv.
boho quilt set31K/yr +17.9%0.2% conv.
colorful quilt25K/yr +25.7%0.1% conv.
boho king quilt29K/yr +0.3%0.2% conv.
boho quilts23K/yr -7.4%0.1% conv.

All search terms

Top boho quilt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Boho Style Twin Size Quilt Set Reversible Bohemian Floral Strip Quilt Beddding Set Soft and Lightweight Bedspread for All Season XL Twin Bed Coverlet with 1 Matching Pillow Sham (2 Pieces)

HORIMOTE HOME$38.504.7★2,083 rev

WONGS BEDDING Bohemian Quilt Set Queen Size Boho Striped Pattern Bedspread Set for All Season Microfiber Lightweight Coverlet Bedding Set 96x90(3 Pieces Colorful)

WONGS BEDDING$30.484.6★11,565 rev

Tyrot 3 Piece Boho Floral Full/Queen Quilt Sets Farmhouse Botanical Reversible Lightweight Bedspread Coverlet with 2 Shams Mid Century Leaves Microfiber Bedding Quilts Set for All Season 90x96

Tyrot$39.594.7★1,675 rev

MSGKV Boho Throw Blanket 60x80 100% Cotton Blanket for Couch Bed Summer Breathable Quilt Farmhouse Home Decor Soft Lightweight Picnic Blankets

MSGKV$27.734.7★2,428 rev

Bedsure Tufted Boho Comforter Set Queen Size - Beige Boho Bed Set GentleSoft 3 Pieces Farmhouse-Style Embroidery Bedding Gifts for Woman Soft Jacquard Kids Queen Comforter for All Seasons

Bedsure$51.974.6★7,705 rev

Newest

by launch date

Wake In Cloud - Boho Quilt Set Floral Bohemian Chic Country Botanical Colorful Funky Flower Pattern Reversible Lightweight Bedspread Coverlet 3 Pieces Beige Cream Queen/Full Size

Wake In Cloud$26.7654 rev

7mo ago

EAVD Colorful Striped Duvet Cover Queen Soft 100% Cotton Vintage Pink Green Yellow Stripes Printed Bedding Set with 2 Pillowcases Retro Reversible Geometric Comforter Cover with Zipper Corner Ties

EAVD$54.54214 rev

8mo ago

Boho Throw Blanket - 50x60 100% Cotton Ultra Soft Lightweight Summer Blanket 4-Layer Breathable Muslin Blankets for Bed Couch Reversible Green Floral Printed Bohemian Cotton Quilt

Wzvzss$31.11734 rev

1y ago

Bohemian Quilt Set Queen Lightweight Boho Bedspread with Pillow Shams

Cmfshape$24.50191 rev

1y ago

Bailix Boho Throw Blanket for Couch Sofa Bed 100% Cotton Woven Quilt with Tassel 60x80 Super Soft Muslin Blanket with Floral Printed Decorative Reversible Bed Blanket/Cover for All Seasons

Bailix$34.01668 rev

1y ago

What buyers say about boho quilt

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“Color is exact”

Quality-Overall11%

“Amazing quality”

Soft Feel10%

“Amazingly soft”

Comfort-Overall8%

“comfortable to use”

Weight Light7%

“Lightweight and breathable”

Value For Money5%

“Great purchase for the price”

Size-Overall5%

“Fits bed very well”

Upholstery/Fabric Quality4%

“Nice fabric”

Advertised Vs Actual Product4%

“Better than expected”

Warmth4%

“Lovely and warm”

What buyers complain about

Size-Overall12%

“Small size”

Thickness9%

“The photos make it look thicker than it is”

Color7%

“The color was totally off”

Quality-Overall6%

“Bad quality”

Advertised Vs Actual Product4%

“NOT as described”

Material Quality3%

“Thin material”

Durability3%

“Falling apart after first wash”

Smell3%

“Smells like mold”

Washability2%

“Washer ruined it”

Cushion2%

“No pillowcases”

Top return reasons

Color33%

Size-Overall20%

Material Quality8%

Advertised Vs Actual Product7%

Thin5%

Display Colors5%

Quality-Overall4%

Value For Money2%

Comfort-Overall2%

Stitch/Finish/Polish2%

Common questions

Is boho quilt profitable to sell on Amazon United States?: The niche generates $71K/yr across 130 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the boho quilt niche?: 72 brands and 92 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in boho quilt?: Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 4.3%.
When does demand for boho quilt peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 2.4× the quietest.
What does it cost to enter the boho quilt niche?: Listings span $16.45–$150.40; the average listing price is $47.43 (sweet spot $15–$100). The average incumbent carries 2,447 reviews — the moat a new listing must climb.

boho quilt

boho quilt market data

Competition & brand share

Demand & seasonality

Top boho quilt search terms

Top boho quilt products on Amazon

Top sellers

Newest

Trending

What buyers say about boho quilt

What buyers love

What buyers complain about

Top return reasons

Common questions

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