Boho Pillow Cases

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

278K

Growth, 90 days vs prior 90

-7.9%

Conversion, latest week

1.1%

Market size, estimated

$64Ka year

Peak month

April2.5× the quietest month

Top search term

western pillow covers70K searches a year

Listings sell for $20.32 on average, from $5.62 to $83.83. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.32 that is $0 to $2K a year per listing.

Average price

$20.32inside the $15 to $100 sweet spot

Price range

$5.62–$83.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.4%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #2,647 within Decorative Pillows, Inserts & Covers. It carries 3,189 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

95%

Out of stock, average day

4.5%

Average rank

#2,647in Decorative Pillows, Inserts & Covers

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

3,189per listing

Listings tracked

151

28 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

28

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months