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Boho Picture Frames

Maybe

The top 5 brands take only 33% of clicks. But shoppers spend an estimated $45K a year here, so Boho Picture Frames is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$45K/yr149K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
26%top-5 click share · 52 brands · 65 sellers

Flapen Score

Boho Picture Frames against its category

The dotted line is the Home & Kitchen average. Past it, Boho Picture Frames is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boho Picture Frames market on Amazon at a glance

Shoppers on Amazon United States searched for Boho Picture Frames 149K times last year and spent an estimated $45K. The top 5 brands take 33% of clicks. Demand peaks in Jan–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
1.6%
Market size, estimated
$45Ka year
Peak month
January1.5× the quietest month
Top search term
boho picture frames75K searches a year

02 · Price

A sale here is worth $19.26.

Listings sell for $19.26 on average, from $5.10 to $54.51. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.26 that is $0 to $2K a year per listing.

Average price
$19.26inside the $15 to $100 sweet spot
Price range
$5.10–$54.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #2,476 within Picture Frames. It carries 588 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#2,476in Picture Frames
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
588per listing
Listings tracked
82

04 · Newcomers

0 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Boho Picture Frames products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

52 rising

Sellers

65

Top-5 brand share

33%

Top 20: 79%

Top-5 click share

26%

Top 20: 62%

Open market

62%

  • Brand 17%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Boho Picture Frames search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 1.5×

Search terms

Top Boho Picture Frames search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boho picture frames75K/yr
  • boho frames17K/yr
  • boho picture frame15K/yr
  • boho frame9K/yr
  • boho photo frame7K/yr
  • boho picture frames 5x76K/yr
  • 5x7 picture frame boho5K/yr
  • boho picture frames 4x65K/yr
  • picture frames boho5K/yr
  • 4x6 picture frame boho5K/yr

Reviews and returns

What reviews say buyers love and hate about Boho Picture Frames

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Frame Quality”
15%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“Poor quality control”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Boho Picture Frames questions

Answered from the same tracked data.