Boho Lumbar Pillow

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $227K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+20.2%

Conversion, latest week

0.9%

Market size, estimated

$227Ka year

Peak month

July1.6× the quietest month

Top search term

14x36 pillow cover249K searches a year

Listings sell for $22.76 on average, from $7.26 to $44.15. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $22.76 that is $0 to $2K a year per listing.

Average price

$22.76inside the $15 to $100 sweet spot

Price range

$7.26–$44.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #487 within Decorative Pillows, Inserts & Covers. It carries 1,110 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

98%

Out of stock, average day

6.1%

Average rank

#487in Decorative Pillows, Inserts & Covers

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,110per listing

Listings tracked

64

18 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

9Amazon's first-year sales bar

Average brand age

37 months