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Boho Kitchen Towels

Maybe

The top 5 products take only 14% of clicks. But shoppers spend an estimated $53K a year here, so Boho Kitchen Towels is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$53K/yr227K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
14%top-5 click share · 89 brands · 97 sellers

Flapen Score

Boho Kitchen Towels against its category

The dotted line is the Home & Kitchen average. Past it, Boho Kitchen Towels is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boho Kitchen Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Boho Kitchen Towels 227K times last year and spent an estimated $53K. The top 5 brands take 31% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
1.6%
Market size, estimated
$53Ka year
Peak month
January1.8× the quietest month
Top search term
boho kitchen towels68K searches a year

02 · Price

A sale here is worth $14.78.

Listings sell for $14.78 on average, from $6.88 to $34.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.78 that is $0 to $1K a year per listing.

Average price
$14.78under the $15 to $100 sweet spot
Price range
$6.88–$34.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #487 within Towels. It carries 1,415 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#487in Towels
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
1,415per listing
Listings tracked
162

04 · Newcomers

11 of last year's 51 launches cleared the first-year sales bar.

51 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
51
Successful launches
11Amazon's first-year sales bar
Average brand age
27 months

Products

Top Boho Kitchen Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

89 rising

Sellers

97

Top-5 brand share

31%

Top 20: 68%

Top-5 click share

14%

Top 20: 40%

Open market

66%

  • Brand 115%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Boho Kitchen Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Boho Kitchen Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boho kitchen towels68K/yr
  • floral kitchen towels38K/yr
  • boho dish towels19K/yr
  • kitchen towels boho18K/yr
  • kitchen towels floral13K/yr
  • cute tea towels11K/yr
  • decorative tea towels12K/yr
  • cute kitchen towel10K/yr
  • kitchen towels decor7K/yr
  • kitchen towel cute7K/yr

Reviews and returns

What reviews say buyers love and hate about Boho Kitchen Towels

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Thickness”
2.1%of orders come back
“Not as thick as expected”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Boho Kitchen Towels questions

Answered from the same tracked data.