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Boho Furniture

Fail

Buyers convert on only 0.1% of searches, so Boho Furniture is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$60K/yr403K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
15%top-5 click share · 95 brands · 142 sellers

Flapen Score

Boho Furniture against its category

The dotted line is the Home & Kitchen average. Past it, Boho Furniture is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boho Furniture market on Amazon at a glance

Shoppers on Amazon United States searched for Boho Furniture 403K times last year and spent an estimated $60K. The top 5 brands take 21% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
403K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
0.1%
Market size, estimated
$60Ka year
Peak month
October2.4× the quietest month
Top search term
boho furniture123K searches a year

02 · Price

A sale here is worth $186.92.

Listings sell for $186.92 on average, from $8.01 to $4692.54. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $186.92 that is $0 to $19K a year per listing.

Average price
$186.92above the $15 to $100 sweet spot
Price range
$8.01–$4692.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,195 within Living Room Furniture. It carries 1,266 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
67%
Out of stock, average day
4.9%
Average rank
#1,195in Living Room Furniture
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,266per listing
Listings tracked
130

04 · Newcomers

19 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
19Amazon's first-year sales bar
Average brand age
25 months

Products

Top Boho Furniture products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

95 rising

Sellers

142

Top-5 brand share

21%

Top 20: 52%

Top-5 click share

15%

Top 20: 42%

Open market

76%

  • Brand 16%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Boho Furniture search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.4×

Search terms

Top Boho Furniture search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boho furniture123K/yr
  • rattan furniture80K/yr
  • boho bedroom furniture33K/yr
  • rattan furniture indoor19K/yr
  • boho living room furniture21K/yr
  • boho furniture and decor69K/yr
  • bohemian furniture17K/yr
  • boho furniture living room16K/yr
  • rattan bedroom furniture10K/yr
  • boho furniture bedroom7K/yr

Reviews and returns

What reviews say buyers love and hate about Boho Furniture

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Assembly/Installation”
13%of negative reviews mention “Assembly/Installation”
2.9%of orders come back
“NOT easy to assemble”
A buyer, on “Assembly/Installation”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Boho Furniture questions

Answered from the same tracked data.