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Boho Desk

Maybe

The top 5 brands take only 27% of clicks. But buyers convert on only 0.3% of searches, so Boho Desk is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$497K/yr888K searches / yr
90-day growth
+11.7%search demand this quarter
Competition
16%top-5 click share · 92 brands · 121 sellers

Flapen Score

Boho Desk against its category

The dotted line is the Home & Kitchen average. Past it, Boho Desk is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boho Desk market on Amazon at a glance

Shoppers on Amazon United States searched for Boho Desk 888K times last year and spent an estimated $497K. The top 5 brands take 27% of clicks. Demand peaks in Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 888K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $497K a year.

Searches, last 12 months
888K
Growth, 90 days vs prior 90
+11.7%
Conversion, latest week
0.3%
Market size, estimated
$497Ka year
Peak month
July1.5× the quietest month
Top search term
walnut desk170K searches a year

02 · Price

A sale here is worth $199.90.

Listings sell for $199.90 on average, from $63.00 to $519.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $199.90 that is $0 to $20K a year per listing.

Average price
$199.90above the $15 to $100 sweet spot
Price range
$63.00–$519.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #920 within Home Office Furniture. It carries 893 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
51%
Out of stock, average day
4.0%
Average rank
#920in Home Office Furniture
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
893per listing
Listings tracked
170

04 · Newcomers

67 of last year's 85 launches cleared the first-year sales bar.

85 products launched here in the last 12 months. 67 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
85
Successful launches
67Amazon's first-year sales bar
Average brand age
33 months

Products

Top Boho Desk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

92 falling

Sellers

121

Top-5 brand share

27%

Top 20: 56%

Top-5 click share

16%

Top 20: 34%

Open market

70%

  • Brand 18%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 62%

Demand

Boho Desk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Boho Desk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • walnut desk170K/yr
  • solid wood desk183K/yr
  • boho desk90K/yr
  • antique desk67K/yr
  • natural wood desk52K/yr
  • light oak desk34K/yr
  • solid wood desk with drawers36K/yr
  • walnut desk with drawers31K/yr
  • cherry wood desk26K/yr
  • oak desk with drawers22K/yr

Reviews and returns

What reviews say buyers love and hate about Boho Desk

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Assembly/Installation”
18%of negative reviews mention “Assembly/Installation”
1.3%of orders come back
“Not easy to assemble”
A buyer, on “Assembly/Installation”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Boho Desk questions

Answered from the same tracked data.