Is boho bathroom rug set profitable to sell on Amazon United States?

The niche generates $70K/yr across 131 tracked products. 11 of 24 products launched in the last 360 days are still selling. 90-day search growth is +10.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the boho bathroom rug set niche?

83 brands and 94 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 29% of demand.

What do buyers complain about in boho bathroom rug set?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.4%.

When does demand for boho bathroom rug set peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the boho bathroom rug set niche?

Listings span $6.00–$47.63; the average listing price is $19.14 (sweet spot $15–$100). The average incumbent carries 4,454 reviews — the moat a new listing must climb.

boho bathroom rug set

Worth a look

Shows no brand lock-in (top 5 brands take 29% of clicks), but a small market ($70K/yr) keeps it on the watch list.

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Competition

Incredible20%

top-5 click share — an open shelf

Avg price

Great$19.14

avg listing price — sweet spot $15–$100

Price range

Great$6.00–$47.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.8%

90-day search growth — must beat 0% to launch

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Review moat

Bad4,454.28

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$70K

$70K/yr · 272K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, boho bathroom rug set is a $70K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

boho bathroom rug set market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $57K–$77K; units × avg price
Conversion rate: 1.3%
Avg BSR: #315
Page quality: 0%
Prime: 99%
Sponsored: 92%
Out of stock: 5.7%
Avg brand age: 31 months
Avg seller age: 152 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

83 rising

Sellers

Top-5 brand share

29%

Top 20: 65%

Top-5 click share

20%

Top 20: 46%

Open market

67%

KIBAGA8%
Hazo Haus6%
Smiry5%
Uphome5%
TYUU4%
OLANLY4%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +10.8% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top boho bathroom rug set search terms

vintage bathroom rug63K/yr -3.2%0.3% conv.
black bath rug42K/yr +8.3%3.4% conv.
vintage bath mat32K/yr +20.8%0.3% conv.
bath mat boho26K/yr +19.4%0.8% conv.
boho shower mat11K/yr -0.3%0.7% conv.
bathroom mat boho9K/yr +24.9%0.4% conv.
boho bathmat8K/yr +48.5%0.5% conv.
boho bath mat set9K/yr +5.3%0.3% conv.
bath mat pattern7K/yr +23.4%0.2% conv.
bathroom rug set boho7K/yr +20.4%0.5% conv.

All search terms

Top boho bathroom rug set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KIBAGA Beautiful Boho Rug with Tassels for Your Bathroom - Soft 2 x 3 ft. Cotton Rug Fits Perfectly Into Your Bath - Washable Non-Slip Mat Ideal to Enhance Any Modern Home Decor 24 x 36 inch

KIBAGA$22.434.3★735 rev

OLANLY Black Bathroom Rug 30x20 Extra Soft Absorbent Chenille Bath Rugs

OLANLY$12.064.4★50,860 rev

YIRDDEO Olive Green Pom Bath Rug for Bathroom Non Slip Cute Boho Pom Oval Absorbent Shower Mat Plush Soft Washable Rug (20x30 inches)

YIRDDEO$21.123.9★452 rev

Uphome Boho Bathroom Rugs Distressed Farmhouse Khaki Bath Mat Comfy Velvet Small Bath Rugs Non Slip Washable Vintage Oriental Toilet Rug for Sink Shower Vanity 18x26 inch

Uphome$21.194.6★660 rev

RELEANY Washable Area Rug Small 2x3 Brick/Brown/Green

RELEANY$18.574.6★8,512 rev

Newest

by launch date

Sunfly Boho Bathroom Rug Herringbone Waffle Bath Mat Non-Slip Washable Super Absorbent Quick Dry Farmhouse Bath Mat for Bathroom Floor Decor 20*30 Khaki

Sunfly$15.05147 rev

4mo ago

GRLYUH Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable 18 x 30

GRLYUH$14.78412 rev

9mo ago

Hazo Haus Washable Dark Vintage Floral Rugs for Entryway - Small 2x3 Washable Rug for Kitchen Bathroom Door Mat Indoor Entrance with Bird & Botanical Pattern Brown Earthy Tones Non Slip Low Pile

Hazo Haus$21.51845 rev

11mo ago

TYUU Black Bathroom Rug Ultra Soft Bath Rugs Non Slip Washable Super Absorbent Quick Dry Small Bath Mat with Rubber Backing for Bathroom Floor Shower or Sink Black 16 x 24

TYUU$14.76147 rev

1y ago

TYUU Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable Super Absorbent Quick Dry Farmhouse Bathroom Decor 30x20 Khaki

TYUU$15.372,284 rev

1y ago

What buyers say about boho bathroom rug set

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel16%

“Very soft and fluffy”

Quality-Overall13%

“This bathroom mat is such good quality”

Color8%

“Beautiful colors”

Size-Overall6%

“The set fit perfectly”

Value For Money6%

“Good Value”

Advertised Vs Actual Product6%

“Better than expected”

Absorbency5%

“Nice and absorbent”

Comfort-Overall5%

“Very comfy mat”

Grip4%

“No slip”

Design-Overall3%

“Beautiful Design”

What buyers complain about

Size-Overall15%

“Larger”

Thickness10%

“Not as thick as anticipated”

Quality-Overall9%

“Less than average quality”

Advertised Vs Actual Product7%

“Very deceiving”

Grip6%

“Couldn't get it to grip”

Value For Money4%

“not any better than wal-mart at half the price”

Color4%

“the color is completely faded”

Durability3%

“Coming apart already”

Adhesion/Stickiness2%

“Non adhesive”

Absorbency2%

“Not that absorbent”

Top return reasons

Size-Overall42%

Color22%

Advertised Vs Actual Product7%

Quality-Overall5%

Material Quality5%

Thickness4%

Thin3%

Value For Money1%

Grip1%

Functionality-Overall1%

Common questions

Is boho bathroom rug set profitable to sell on Amazon United States?: The niche generates $70K/yr across 131 tracked products. 11 of 24 products launched in the last 360 days are still selling. 90-day search growth is +10.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the boho bathroom rug set niche?: 83 brands and 94 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 29% of demand.
What do buyers complain about in boho bathroom rug set?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.4%.
When does demand for boho bathroom rug set peak?: Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the boho bathroom rug set niche?: Listings span $6.00–$47.63; the average listing price is $19.14 (sweet spot $15–$100). The average incumbent carries 4,454 reviews — the moat a new listing must climb.