Boho Bath Towels

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

+6.8%

Conversion, latest week

2.3%

Market size, estimated

$76Ka year

Peak month

November2.5× the quietest month

Top search term

sage green towel set20K searches a year

Listings sell for $33.74 on average, from $18.68 to $92.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $33.74 that is $0 to $3K a year per listing.

Average price

$33.74inside the $15 to $100 sweet spot

Price range

$18.68–$92.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.8%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #115 within Towels. It carries 11,250 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

5.2%

Average rank

#115in Towels

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

11,250per listing

Listings tracked

63

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

39 months