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blush pink throw blanket

Skip it

A small market ($57K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 28Conversion 28Competition 50Returns 53Price range 81Avg price 86Brand share 64Review moat 22Quality gap 28

Avg price

Great$19.42

avg listing price — sweet spot $15–$100

Price range

Great$9.57–$40.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Returns

Good2.9%

return rate — above 5% kills the launch gate

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.2%

90-day search growth — must beat 0% to launch

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,956

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$57K

$57K/yr · 131K searches

According to Flapen's Amazon United States niche tracking, blush pink throw blanket is a $57K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

blush pink throw blanket market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$58K–$78K
units × avg price
Conversion rate
2.2%
Avg BSR
#156
Page quality
0%
Prime
100%
Sponsored
87%
Out of stock
0.9%
Avg brand age
37 months
Avg seller age
168 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

20

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

28%

  • NEWCOSPLAY29%
  • Exclusivo Mezcla16%
  • BEDELITE7%
  • Simple&Opulence7%
  • Bedsure7%
  • PAVILIA5%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +2.2% search growth over the last 90 days.
5K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top blush pink throw blanket search terms

  • blush throw blanket32K/yr
  • dusty pink throw blanket29K/yr
  • dusty pink blanket11K/yr
  • pink and blue throw blanket9K/yr
  • blush blanket9K/yr
  • newcosplay super soft throw blanket12K/yr
  • blush pink throw5K/yr
  • blush throw6K/yr
  • pink boho throw blanket5K/yr
  • rose gold throw blanket6K/yr
All search terms

Top blush pink throw blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$11K30%$17K40%$23K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about blush pink throw blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel36%

“Soft and Silky”

Color10%

“Perfect shade”

Warmth10%

“Nice and warm”

Comfort-Overall6%

“Soft and comfortable”

Quality-Overall6%

“Good quality and the size of the throw is perfect”

Value For Money5%

“Great value”

Size-Overall4%

“snuggly”

Weight Light3%

“The perfect light weight throw”

Gifting Purpose3%

“Christmas gift”

Washability2%

“Easy to wash”

What buyers complain about

Thickness17%

“Not very thick”

Color9%

“was expecting a different color”

Quality-Overall9%

“This blanket eas very poor quality”

Thin8%

“Very thin”

Size-Overall6%

“big as in picture”

Value For Money3%

“Not worth the price”

Durability2%

“I'm skeptical that it's going to hold up”

Washability2%

“This does not wash well”

Warmth2%

“If youre looking for something to keep you warm, this is not it”

Pilling/Linting2%

“It does leave fuzzies before washing”

Top return reasons

Color35%
Size-Overall20%
Thin11%
Material Quality6%
Quality-Overall5%
Advertised Vs Actual Product5%
Display Colors4%
Value For Money4%
Thickness2%
Soft Feel1%

Common questions

Is blush pink throw blanket profitable to sell on Amazon United States?
The niche generates $57K/yr across 23 tracked products. 90-day search growth is +2.2%. Flapen's verdict: Skip it (41/100).
How competitive is the blush pink throw blanket niche?
16 brands and 20 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in blush pink throw blanket?
Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 2.9%.
When does demand for blush pink throw blanket peak?
Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the blush pink throw blanket niche?
Listings span $9.57–$40.91; the average listing price is $19.42 (sweet spot $15–$100). The average incumbent carries 8,956 reviews — the moat a new listing must climb.