bluey plates
Worth a lookShows low returns (1.5%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$17.88avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Good$8.22–$29.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good898.65avg incumbent reviews — the moat a new listing must climb
Market size
Okay$223K$223K/yr · 200K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bluey plates is a $223K/yr Amazon United States market (200K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
bluey plates market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $179K–$224K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #1,952
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 4.2%
- Avg brand age
- 30 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
26
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
43%
Top 20: 87%
Open market
12%
- Unique51%
- Zak Designs11%
- The First Years9%
- Tewess8%
- Generic7%
- ojustbeok2%
- Open — no brand owns it (12 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.0×
Top bluey plates search terms
- bluey plates60K/yr
- bluey plates and napkins25K/yr
- bluey birthday plates15K/yr
- bluey paper plates11K/yr
- bluey party plates13K/yr
- bluey plate10K/yr
- bluey birthday plates and napkins8K/yr
- bluey plate set12K/yr
- bluey cake plates7K/yr
- bluey bowl6K/yr
Top bluey plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bluey Plates and Napkins for 32 Guests | Bluey Birthday Decorations for Party | Officially Licensed
Unique$21.885.0★105 rev
Bluey Birthday Decorations for Party | 16 Dinner Plates 16 Dessert Plates 16 Napkins 16 Cups 18 Forks | With Sticker | Officially Licensed
Unique$26.854.9★46 rev
Bluey Birthday Decorations for Party | Dessert Plates and Napkins for 32 Guests | With Sticker | Officially Licensed
Unique$19.854.9★47 rev
40Pcs Blue Dog Birthday Party Decorations Plates and Napkins Blue Dog Party Supplies Serve 20 Guests
Generic$10.904.5★106 rev
Unique Bluey Birthday Party Supplies | Serves 16 | Bluey Party Supplies | Bluey Birthday Decorations | Bluey Party Decorations | Bluey Plates and Napkins
Unique$14.774.8★859 rev
Newest
by launch dateBluey Birthday Decorations for Party | 16 Dinner Plates 16 Dessert Plates 16 Napkins 16 Cups 18 Forks | With Sticker | Officially Licensed
Unique$26.8546 rev
Bluey Birthday Decorations for Party | Dessert Plates and Napkins for 32 Guests | With Sticker | Officially Licensed
Unique$19.8547 rev
Bluey Birthday Decorations for Party | Dessert Plates and Napkins for 16 Guests | With Sticker | Officially Licensed
Unique$13.8736 rev
The First Years Bluey Kids Dinnerware Set - Includes Bluey Suction Plate Bingo Suction Bowl and Stainless Steel Toddler Silverware - Toddler and Baby Feeding Essentials - 4 Count
The First Years$15.6694 rev
Bluey Plates and Napkins for 32 Guests | Bluey Birthday Decorations for Party | Officially Licensed
Unique$21.88105 rev
Trending
90-day click momentum
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
LUV HER$8.224.8★
Bluey Birthday Decorations for Party | Dessert Plates and Napkins for 32 Guests | With Sticker | Officially Licensed
Unique$19.854.9★
Bluey Birthday Decorations for Party | 16 Dinner Plates 16 Dessert Plates 16 Napkins 16 Cups 18 Forks | With Sticker | Officially Licensed
Unique$26.854.9★
Bluey Birthday Decorations for Party | Dessert Plates and Napkins for 16 Guests | With Sticker | Officially Licensed
Unique$13.874.8★
96Pcs Blue Dog Birthday Party Supplies Set for 24 Guests Happy Birthday Dessert Plates Lunch Plates Napkins Disposable Tableware Party Kit for Boys Kids
Tewess$13.704.7★
What buyers say about bluey plates
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“I love the colors too”
“Definitely worth the money”
“The set feels durable”
“Size was accurate”
“cute design”
“The plates are sturdy”
“Just what I needed”
“Cleanup was a breeze since everything is disposable”
“Nice gift set”
What buyers complain about
“small set”
“cheaper at Walmart”
“the plates are on the thin side”
“Broke right away”
“A little flimsy”
“The napkins are the usual party napkins quality, so not the best”
“The plates are not heavy duty as they cannot hold food other than a piece of cake”
“The printing color is a little dark though”
“Bluey and her dad's s tan spots look darker than they should be,”
“you cant really use them for wiping or cleaning anything”
Top return reasons
Common questions
- Is bluey plates profitable to sell on Amazon United States?
- The niche generates $223K/yr across 34 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the bluey plates niche?
- 18 brands and 26 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in bluey plates?
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 1.5%.
- When does demand for bluey plates peak?
- Demand peaks in Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the bluey plates niche?
- Listings span $8.22–$29.80; the average listing price is $17.88 (sweet spot $15–$100). The average incumbent carries 899 reviews — the moat a new listing must climb.