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Bluey Pillow

Fail

Demand is soft, at -20.3% this quarter, so Bluey Pillow is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$102K/yr142K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
61%top-5 click share · 6 brands · 56 sellers

Flapen Score

Bluey Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Bluey Pillow is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Bluey Pillow 142K times last year and spent an estimated $102K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
3.4%
Market size, estimated
$102Ka year
Peak month
December3.6× the quietest month
Top search term
bluey pillow90K searches a year

02 · Price

A sale here is worth $21.08.

Listings sell for $21.08 on average, from $5.46 to $38.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $21.08 that is $5K to $11K a year per listing.

Average price
$21.08inside the $15 to $100 sweet spot
Price range
$5.46–$38.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #210 within Kids' Bedding. It carries 4,070 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#210in Kids' Bedding
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
4,070per listing
Listings tracked
17

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Bluey Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

56

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (0%)

Demand

Bluey Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Bluey Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey pillow90K/yr
  • bluey pillow case30K/yr
  • bluey pillowcase6K/yr
  • bluey body pillow7K/yr
  • bluey pillows5K/yr
  • bluey throw pillows3K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Pillow

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
48%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Size matters”
A buyer, on “Size-Overall”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bluey Pillow questions

Answered from the same tracked data.