Bluey Pillow
FailDemand is soft, at -20.3% this quarter, so Bluey Pillow is a Fail.
- Flapen Score
- 38 / 100Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 4938
- Market size
- $102K/yr142K searches / yr
- 90-day growth
- -20.3%search demand this quarter
- Competition
- 61%top-5 click share · 6 brands · 56 sellers
Flapen Score
Bluey Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Bluey Pillow is stronger. Inside it, weaker.
Market
The Bluey Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Bluey Pillow 142K times last year and spent an estimated $102K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -20.3%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $102Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- bluey pillow90K searches a year
02 · Price
A sale here is worth $21.08.
Listings sell for $21.08 on average, from $5.46 to $38.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $21.08 that is $5K to $11K a year per listing.
- Average price
- $21.08inside the $15 to $100 sweet spot
- Price range
- $5.46–$38.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$11K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #210 within Kids' Bedding. It carries 4,070 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #210in Kids' Bedding
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 4,070per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Bluey Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
56
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Brand 157%
- Brand 210%
- Brand 39%
- Brand 48%
- Brand 58%
- Brand 68%
- Open — no brand owns it (0%)
Demand
Bluey Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Bluey Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bluey pillow90K/yr
- bluey pillow case30K/yr
- bluey pillowcase6K/yr
- bluey body pillow7K/yr
- bluey pillows5K/yr
- bluey throw pillows3K/yr
Reviews and returns
What reviews say buyers love and hate about Bluey Pillow
We read the reviews and the return reasons for every product selling here.
“Size matters”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluey Pillow questions
Answered from the same tracked data.









