Bluey Magnetic Playset
FailThe top 5 brands take 100% of clicks, so Bluey Magnetic Playset is a Fail.
- Flapen Score
- 32 / 100Ranks 10,503 of 11,240 Home & Kitchen niches · −17 vs the category median of 4932
- Market size
- $62K/yr114K searches / yr
- 90-day growth
- -18.3%search demand this quarter
- Competition
- 84%top-5 click share · 4 brands · 95 sellers
Flapen Score
Bluey Magnetic Playset against its category
The dotted line is the Home & Kitchen average. Past it, Bluey Magnetic Playset is stronger. Inside it, weaker.
Market
The Bluey Magnetic Playset market on Amazon at a glance
Shoppers on Amazon United States searched for Bluey Magnetic Playset 114K times last year and spent an estimated $62K. All 4 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- -18.3%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $62Ka year
- Top search term
- bluey magnetic playset43K searches a year
02 · Price
A sale here is worth $18.11.
Listings sell for $18.11 on average, from $5.90 to $39.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $18.11 that is $9K to $14K a year per listing.
- Average price
- $18.11inside the $15 to $100 sweet spot
- Price range
- $5.90–$39.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$14K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Party Games & Activities. It carries 2,088 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #68in Party Games & Activities
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,088per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Bluey Magnetic Playset products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tile Town Bluey Heeler Family Home Magnetic Tile Set 52 Pieces
- Price
- $30.07
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 2y ago

Bluey Magnetic Playset Magnet Activity Toys Great Birthday Parties at-Home Activities or Screen-Free Fun Perfect Travel or Road Trip Hours of Fun for Kids Ages 3 4 5 6 Multicolor Medium 214618
- Price
- $12.21
- Rating
- 4.5/5
- Reviews
- 3,823
- Age
- 4y ago

Horizon Group USA Bluey Magnetic Wooden Playhouse 18 Piece Activity Set Includes 2 Wooden Dolls House Great Toys for Kids Fun Birthday Party Activity House Playset
- Price
- $17.64
- Rating
- 4.5/5
- Reviews
- 3,823
- Age
- 2y ago

Tile Town Bluey Heeler Camper Magnetic Tile Set 13 Pieces
- Price
- $23.64
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 1y ago

Bluey Art Creation Kids Art Station with 100 Magnets & Whiteboard Lid Foldable Legs Art Table for Kids Storage Pockets
- Price
- $39.05
- Rating
- 4.8/5
- Reviews
- 393
- Age
- 2y ago
Trending
estimated 90-day click momentum
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
- Price
- $8.22
- Rating
- 4.8/5
- Reviews
- 2,404
- Age
- 3y ago

Bluey Felt Playhouse Double-Sided Play Scene with Built-in Storage 20 Felt Characters & Accessories Travel-Friendly Bluey Toys Road Trip Essentials Toddler Activities Fun Toys & Games
- Price
- $13.61
- Rating
- 4.6/5
- Reviews
- 477
- Age
- 11mo ago

Horizon Group USA Bluey Sticker Playset 2 Sticker Play Scenes 35+ Reusable Puffy Bluey Repositionable Stickers for Kids Perfect for Travel Screen-Free Fun
- Price
- $5.90
- Rating
- 4.4/5
- Reviews
- 5,136
- Age
- 4y ago

Bluey Magnetic Playset Magnet Activity Toys Great Birthday Parties at-Home Activities or Screen-Free Fun Perfect Travel or Road Trip Hours of Fun for Kids Ages 3 4 5 6 Multicolor Medium 214618
- Price
- $12.21
- Rating
- 4.5/5
- Reviews
- 3,823
- Age
- 4y ago

Tile Town Bluey Granny Janet 6-Piece Magnetic Tile Playset Interactive STEM Magnetic Tiles Toys Includes Bluey & Bingo Figures Action Tiles
- Price
- $12.67
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 1y ago
Newest
by launch date
Bluey Felt Playhouse Double-Sided Play Scene with Built-in Storage 20 Felt Characters & Accessories Travel-Friendly Bluey Toys Road Trip Essentials Toddler Activities Fun Toys & Games
- Price
- $13.61
- Rating
- 4.6/5
- Reviews
- 477
- Age
- 11mo ago

Tile Town Bluey Heeler Camper Magnetic Tile Set 13 Pieces
- Price
- $23.64
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 1y ago

Tile Town Bluey Granny Janet 6-Piece Magnetic Tile Playset Interactive STEM Magnetic Tiles Toys Includes Bluey & Bingo Figures Action Tiles
- Price
- $12.67
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 1y ago

Tile Town Bluey Heeler Family Home Magnetic Tile Set 52 Pieces
- Price
- $30.07
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 2y ago

Bluey Art Creation Kids Art Station with 100 Magnets & Whiteboard Lid Foldable Legs Art Table for Kids Storage Pockets
- Price
- $39.05
- Rating
- 4.8/5
- Reviews
- 393
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
95
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- TILE TOWN47%
- Horizon Group USA41%
- Bluey7%
- LUV HER5%
Demand
Bluey Magnetic Playset search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4× · 11 of 12 months tracked
Search terms
Top Bluey Magnetic Playset search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bluey magnetic playset43K/yr
- bluey magnets23K/yr
- bluey magnetic tiles14K/yr
- bluey magnatiles8K/yr
- bluey tile town9K/yr
- tile town bluey7K/yr
- bluey magnet5K/yr
- bluey wooden magnetic playset5K/yr
Reviews and returns
What reviews say buyers love and hate about Bluey Magnetic Playset
We read the reviews and the return reasons for every product selling here.
“Doesnt stick for long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluey Magnetic Playset questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









