bluey lunch box
Worth a lookShows a sweet-spot price point ($26.47 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Avg price
Incredible$26.47avg listing price — sweet spot $15–$100
Price range
Great$11.96–$56.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+82.6%90-day search growth — must beat 0% to launch
Competition
Great31%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Okay2,611.8avg incumbent reviews — the moat a new listing must climb
Market size
Okay$136K$136K/yr · 255K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bluey lunch box is a $136K/yr Amazon United States market (255K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 55/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
bluey lunch box market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $159K–$212K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #563
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 76%
- Out of stock
- 10.9%
- Avg brand age
- 33 months
- Avg seller age
- 129 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
9 falling
Sellers
48
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
31%
Top 20: 80%
Open market
5%
- Fast Forward29%
- Bentgo20%
- Bluey13%
- AI ACCESSORY INNOVATIONS13%
- Get Trend13%
- Simple Modern6%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +82.6% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 6.1×
Top bluey lunch box search terms
- bluey lunch box120K/yr
- bluey lunch bag25K/yr
- bluey lunch box for girls41K/yr
- bluey lunchbox23K/yr
- bluey bento box14K/yr
- bluey lunch box for boys19K/yr
- lunch box bluey6K/yr
- bingo lunch box5K/yr
- bluey bento box for kids3K/yr
Top bluey lunch box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Get Trend Bluey Kids Insulated Lunch Bag 3Pc Set with Reusable Lunch Box & 14.2-oz BPA-Free Water Bottle Lightweight with Carry Handle & Name Card Window Gifts for Girls (Multi Bluey)
Get Trend$23.114.6★36 rev
Bentgo + BLUEY Kids Leak-Proof 5-Compartment Bento-Style Kids Lunch Box
Bentgo$27.944.6★63 rev
Fast Forward Bluey Lunch Box for Kids | PU Leather Insulated Lunch Bag Lunch Box for Boys Girls Unisex Toddlers | Bluey Blue Reusable Lunchbox
Fast Forward$24.544.6★112 rev
Fast Forward Bluey Girls Rectangle Lunch Bag- RECTB
Fast Forward$14.644.3★37 rev
Bluey Lunchbox for Kids Boys Girls Bundle w/Insulated Lunch Bag + More
Bluey$16.975.0★4 rev
Newest
by launch date
Bentgo + BLUEY 3-Piece Lunchtime Trio Set - Leak-Proof Kids Prints 5-Compartment Bento Lunch Box Insulated Lightweight Tote Bag & Durable Bite & Sip Water Bottle Bundle for Age 3+ (Play Day)
Bentgo$53.8642 rev
Bentgo + BLUEY 3-Piece Lunchtime Trio Set - Leak-Proof Kids Prints 5-Compartment Bento Lunch Box Insulated Lightweight Tote Bag & Durable Bite & Sip Water Bottle Bundle for Age 3+ (Hearts & Crafts)
Bentgo$56.4442 rev
Bentgo + BLUEY Reusable Ice Packs for Kids
Bentgo$11.9629 rev
Bentgo + BLUEY Kids Leak-Proof 5-Compartment Bento-Style Kids Lunch Box
Bentgo$27.9463 rev
Bentgo + BLUEY Kids Leak-Proof 5-Compartment Bento-Style Kids Lunch Box
Bentgo$28.1063 rev
Trending
90-day click momentumBentgo + BLUEY 3-Piece Lunchtime Trio Set - Leak-Proof Kids Prints 5-Compartment Bento Lunch Box Insulated Lightweight Tote Bag & Durable Bite & Sip Water Bottle Bundle for Age 3+ (Hearts & Crafts)
Bentgo$56.444.8★
Bentgo + BLUEY Kids Leak-Proof 5-Compartment Bento-Style Kids Lunch Box
Bentgo$28.104.6★
Get Trend Bluey Girls Lunch Bag Bento Box & Water Bottle 3 Piece Set
Get Trend$24.664.2★
Bentgo + BLUEY 3-Piece Lunchtime Trio Set - Leak-Proof Kids Prints 5-Compartment Bento Lunch Box Insulated Lightweight Tote Bag & Durable Bite & Sip Water Bottle Bundle for Age 3+ (Play Day)
Bentgo$53.864.8★
Bentgo + BLUEY Kids Leak-Proof 5-Compartment Bento-Style Kids Lunch Box
Bentgo$27.944.6★
What buyers say about bluey lunch box
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, complete set”
“The materials feel durable”
“they are perfect sized”
“The color is very vibrant and pretty”
“Very convenient”
“The design is super cute”
“which has saved us from some messy situations”
“very sturdy”
“doesn't leak”
“Great value if this is your price point”
What buyers complain about
“the containers inside are actually very small”
“Not durable”
“Poor Quality”
“Just ok; expected more for the price”
“The strap has very thin”
“This cup was a fail from a design perspective”
“The material is super scratchy, thin and feels cheap”
“Leaks”
“flimsy”
“Can't use at all”
Top return reasons
Common questions
- Is bluey lunch box profitable to sell on Amazon United States?
- The niche generates $136K/yr across 41 tracked products. 8 of 17 products launched in the last 360 days are still selling. 90-day search growth is +82.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the bluey lunch box niche?
- 9 brands and 48 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in bluey lunch box?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.3%.
- When does demand for bluey lunch box peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 6.1× the quietest.
- What does it cost to enter the bluey lunch box niche?
- Listings span $11.96–$56.44; the average listing price is $26.47 (sweet spot $15–$100). The average incumbent carries 2,612 reviews — the moat a new listing must climb.