Bluey Happy Birthday Banner

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

72K

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

3.5%

Market size, estimated

$37Ka year

Peak month

January2.2× the quietest month

Top search term

pink bluey birthday decorations27K searches a year

Listings sell for $14.72 on average, from $4.66 to $49.98. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $14.72 that is $0 to $1K a year per listing.

Average price

$14.72under the $15 to $100 sweet spot

Price range

$4.66–$49.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.8%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,931 within Party Packs. It carries 342 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#1,931in Party Packs

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

342per listing

Listings tracked

53

19 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

8Amazon's first-year sales bar

Average brand age

22 months