bluey blanket
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$21.48avg listing price — sweet spot $15–$100
Price range
Good$7.64–$31.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$456K$456K/yr · 591K searches
Review moat
Good1,332.81avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-33.4%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bluey blanket is a $456K/yr Amazon United States market (591K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
bluey blanket market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $430K–$537K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #627
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 31 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
34
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
1%
- Jay Franco47%
- Northwest38%
- Bluey5%
- Characters Wholesale Outlet inc4%
- Sunny Side Up2%
- The Northwest Group1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.3×
Top bluey blanket search terms
- bluey blanket354K/yr
- bluey blanket for girls84K/yr
- bluey blankets for boys44K/yr
- bluey throw blanket29K/yr
- bluey blankets11K/yr
- bluey baby blanket7K/yr
- bluey toddler blanket6K/yr
- bluey cover5K/yr
- bluey fleece blanket8K/yr
- bluey pillow and blanket set5K/yr
Top bluey blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bluey & Bingo Soft Silky Fleece Throw Blanket 40 x 50 Kids Party Pups Design
Northwest$14.454.6★68 rev
Jay Franco Kids Plush Throw Blanket Soft & Comfy Throw for Couch or Bed Cozy Home Dcor for Living Room & Bedroom Pink - Bluey 40x50 - Travel Blanket
Jay Franco$21.294.7★1,385 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Bluey 40x50 - Travel Blanket
Jay Franco$16.634.3★96 rev
Northwest Bluey Micro Raschel Throw Blanket 46 x 60 Family Photo
Northwest$18.214.8★534 rev
Jay Franco Kids Plush Throw Blanket Soft & Comfy Throw for Couch or Bed Cozy Home Dcor for Living Room & Bedroom Pink - Bluey 46x60 - Throw Blanket
Jay Franco$22.864.7★1,385 rev
Newest
by launch dateJay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Bluey 40x50 - Travel Blanket
Jay Franco$16.6396 rev
Bluey Happy Family Throw Soft Silky Blanket 40in x 50in Kids Party Pups Design
Characters Wholesale Outlet inc$15.4537 rev
Bluey Fun Hugger Pillow and Throw Blanket Set 11 inch Character Plush with 40x50 inch Soft Fleece Blanket Cozy for Kids Girls Boys Travel Nap Time
Northwest$27.8586 rev
Northwest Bluey Sweet Sticker Fun Hugger Pillow & Silk Touch Throw Blanket Set Stuffed Animal 50x60 inch Blanket and 11 inch Plushie
Northwest$25.16215 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Bluey 40x50 - Travel Blanket
Jay Franco$18.67398 rev
Trending
90-day click momentumJay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Bluey 40x50 - Travel Blanket
Jay Franco$18.674.7★
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
LUV HER$8.224.8★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Bluey 40x50 - Travel Blanket
Jay Franco$16.634.3★
Bluey & Bingo Soft Silky Fleece Throw Blanket 40 x 50 Kids Party Pups Design
Northwest$14.454.6★
Bluey Fun Hugger Pillow and Throw Blanket Set 11 inch Character Plush with 40x50 inch Soft Fleece Blanket Cozy for Kids Girls Boys Travel Nap Time
Northwest$27.854.8★
What buyers say about bluey blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Its soft”
“The colors are bright”
“It fits perfectly”
“Affordable”
“No complaints”
“Cute gift idea”
“Exactly as shown”
“Quality and comfort”
“the blanket is very cozy”
“Its a standard lightweight fleece blanket”
What buyers complain about
“Bigger than expected”
“I expected it to be thicker”
“cheap quality”
“Broke right away”
“At $19.99, I considered the price high for this size and edging style”
“The quality of this material is awful”
“Stuff Bluey”
“the blanket smelled like smoke after taking it out of the package”
“It is a very thin blanket so it wouldnt provide much warmth or weight”
“Not as picture”
Top return reasons
Common questions
- Is bluey blanket profitable to sell on Amazon United States?
- The niche generates $456K/yr across 31 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -33.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the bluey blanket niche?
- 7 brands and 34 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in bluey blanket?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.1%.
- When does demand for bluey blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.3× the quietest.
- What does it cost to enter the bluey blanket niche?
- Listings span $7.64–$31.96; the average listing price is $21.48 (sweet spot $15–$100). The average incumbent carries 1,333 reviews — the moat a new listing must climb.