Bluey Birthday Party Supplies

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

3.7M

Growth, 90 days vs prior 90

-12.7%

Conversion, latest week

2.6%

Market size, estimated

$1.8Ma year

Peak month

August2.3× the quietest month

Top search term

bluey birthday decorations1.9M searches a year

Listings sell for $18.45 on average, from $4.80 to $33.85. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At $18.45 that is $23K to $28K a year per listing.

Average price

$18.45inside the $15 to $100 sweet spot

Price range

$4.80–$33.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

1,250–1,500

Revenue per listing a year

$23K–$28K

Returns

1.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #591 within Party Packs. It carries 893 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#591in Party Packs

Average rating

4.76 starsAmazon United States average 4.42 stars

Average reviews

893per listing

Listings tracked

27

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

27 months