Is bluey birthday party supplies profitable to sell on Amazon United States?

The niche generates $1.8M/yr across 27 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the bluey birthday party supplies niche?

16 brands and 37 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in bluey birthday party supplies?

Top complaints mined from reviews: Size-Overall, Value For Money, Leak-Proof. The return rate is 1.6%.

When does demand for bluey birthday party supplies peak?

Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.

What does it cost to enter the bluey birthday party supplies niche?

Listings span $4.80–$33.85; the average listing price is $18.45 (sweet spot $15–$100). The average incumbent carries 893 reviews — the moat a new listing must climb.

bluey birthday party supplies

Worth a look

Shows a $1.8M/yr market, but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size

Great$1.8M

$1.8M/yr · 3.7M searches

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Great$18.45

avg listing price — sweet spot $15–$100

Review moat

Good892.67

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.80–$33.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, bluey birthday party supplies is a $1.8M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

bluey birthday party supplies market data

Units sold / yr: 100K–125K; avg 1,250–1,500/product
Revenue / yr: $1.8M–$2.3M; units × avg price
Conversion rate: 2.6%
Avg BSR: #591
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.9%
Avg brand age: 27 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

17%

Unique40%
Hewtwerck21%
The First Years7%
Toyland7%
Bluey4%
Amscan4%
Open — no brand owns it (10 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Open Trend

Top bluey birthday party supplies search terms

bluey birthday decorations1.9M/yr -18.6%1.6% conv.
bluey birthday decorations girl456K/yr +0.2%1.1% conv.
bluey party decorations326K/yr -10.5%1.8% conv.
bluey birthday236K/yr -15.8%1.0% conv.
bluey decorations142K/yr -1.8%1.8% conv.
bluey party112K/yr -1.6%1.0% conv.
bluey pinata96K/yr +7.3%0.4% conv.
bluey party supplies80K/yr -8.5%1.7% conv.
bluey decorations birthday girl59K/yr -12.3%1.5% conv.
bluey birthday decorations boy46K/yr -10.3%1.5% conv.

All search terms

Top bluey birthday party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hewtwerck Birthday Girls Outfit T-Shirt Tutu Skirt Sets with Blue Ears Hair Clips Headband and Satin Sash (Blue 2Years-3Years)

Hewtwerck$28.804.7★418 rev

Bluey Birthday Decorations and Party Supplies | Serves 16 Guests | Bluey Party Decorations | Banner Tablecloth Foil and Latex Balloons Plates and Napkins Sticker | Officially Licensed

Unique$33.794.6★120 rev

The First Years Bluey Take & Toss Toddler Straw Cups - Spill Proof Toddler Sippy Cups with Snap On Lids and Straws - Bluey Gifts and Bluey Party Supplies - 10 Oz - 10 Count

The First Years$14.794.8★2,369 rev

Unique Bluey Goodie Bags for Party Favors | 16 Pack | Bluey Birthday Decorations and Party Supplies

Unique$8.004.8★1,294 rev

Bluey Birthday Decorations Girl Party Supplies for 16 - Officially Licensed Banner Tablecloth Foil and Latex Balloons Plates and Napkins Candles Sticker

Unique$33.854.6★62 rev

Newest

by launch date

Bluey Birthday Decorations and Party Supplies | Serves 16 Guests | Complete Bluey Party Decorations Set | Banner Tablecloth Balloons Dessert Plates and Napkins Sticker | Officially Licensed

Unique$22.9133 rev

3mo ago

Blue Dogs Happy Birthday Party Decorations Set Banner Balloons Cake Toppers Kids Party Favors Complete Party Kit for Boys and Girls Colorful Celebration Accessories (blue)

Woansju$21.3621 rev

4mo ago

Bluey Birthday Decorations Girl Party Supplies for 16 - Officially Licensed Banner Tablecloth Foil and Latex Balloons Plates and Napkins Candles Sticker

Unique$33.8562 rev

5mo ago

Unique Bluey Birthday Banner and Bluey Tablecloth - Birthday Decorations and Party Supplies - Officially Licensed

Unique$9.94115 rev

5mo ago

Bluey Birthday Decorations and Party Supplies | Serves 16 Guests | Bluey Party Decorations | Banner Tablecloth Foil and Latex Balloons Plates and Napkins Sticker | Officially Licensed

Unique$33.79120 rev

6mo ago

What buyers say about bluey birthday party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The quality is solid”

Color13%

“Colors are bright”

Value For Money10%

“Great Value”

Size-Overall8%

“Size was accurate”

Design-Overall4%

“The design is adorable”

Advertised Vs Actual Product4%

“exactly what I needed”

Durability4%

“Cute and durable”

Taste-Overall4%

“Always consistent in taste”

Ease Of Use4%

“easy to hang”

Assembly/Installation3%

“easy to set up”

What buyers complain about

Size-Overall11%

“The bags have a small size”

Value For Money8%

“Way too expensive”

Leak-Proof6%

“Leaking”

Taste-Overall5%

“The taste received a mixed review”

Inflation/Deflation4%

“Just disappointing that it doesnt have a straw to inflate it had a hard time struggling”

Thickness3%

“plates could be a bit thicker”

Durability3%

“Broke so easily”

Hard Feel3%

“some came hard as rock”

Assembly/Installation3%

“Assembly takes a bit”

Quality-Overall2%

“Its not super high quality which i wasnt expecting”

Top return reasons

Size-Overall37%

Value For Money28%

Advertised Vs Actual Product5%

Inflation/Deflation4%

Quality-Overall4%

Color3%

Leak-Proof3%

Defective Material/Parts2%

Material Quality2%

Functionality-Overall2%

Common questions

Is bluey birthday party supplies profitable to sell on Amazon United States?: The niche generates $1.8M/yr across 27 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the bluey birthday party supplies niche?: 16 brands and 37 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in bluey birthday party supplies?: Top complaints mined from reviews: Size-Overall, Value For Money, Leak-Proof. The return rate is 1.6%.
When does demand for bluey birthday party supplies peak?: Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.
What does it cost to enter the bluey birthday party supplies niche?: Listings span $4.80–$33.85; the average listing price is $18.45 (sweet spot $15–$100). The average incumbent carries 893 reviews — the moat a new listing must climb.