Is bluey birthday invitations profitable to sell on Amazon United States?

The niche generates $35K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (37/100).

How competitive is the bluey birthday invitations niche?

12 brands and 17 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in bluey birthday invitations?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.9%.

When does demand for bluey birthday invitations peak?

Demand peaks in Jan–Sep; the busiest month runs 2.6× the quietest.

What does it cost to enter the bluey birthday invitations niche?

Listings span $4.65–$28.39; the average listing price is $13.34 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.

bluey birthday invitations

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Review moat

Great305.58

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.9%

return rate — above 5% kills the launch gate

Avg price

Good$13.34

avg listing price — sweet spot $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.65–$28.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad$35K

$35K/yr · 49K searches

Growth

Bad-31.4%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, bluey birthday invitations is a $35K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Sep. Verdict: Skip it — 37/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

bluey birthday invitations market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $33K–$40K; units × avg price
Conversion rate: 5.2%
Avg BSR: #1,176
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 16.0%
Avg brand age: 24 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

16%

TYHJOY23%
NATURAL BEHAVIOUR17%
Ghongba14%
Rasonus12%
Hallmark10%
QAMEGX9%
Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.4% search growth over the last 90 days.

Peak months: Jan, Sep · busiest ÷ quietest = 2.6×

Open Trend

Top bluey birthday invitations search terms

bluey birthday invitations15K/yr -27.1%4.6% conv.
bluey invitations10K/yr -42.3%5.5% conv.
bluey invitations birthday girl7K/yr -23.4%4.0% conv.
bluey birthday invitations for girls6K/yr -31.6%5.9% conv.
bluey party invitations4K/yr -19.3%4.0% conv.
bluey birthday invitations for boys3K/yr -35.5%6.0% conv.
bluey birthday party invitations2K/yr -35.8%5.3% conv.
bluey invitations birthday boy2K/yr -41.5%7.3% conv.

All search terms

Top bluey birthday invitations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TYHJOY 24 Pcs Cartoon Dog Birthday Party Invitations with Envelopes and Stickers Dog-themed Birthday Invitations for Puppy Birthday Party Decorations Supplies

TYHJOY$13.414.7★64 rev

NATURAL BEHAVIOUR Set of 20 Playful Pup-Themed Happy Birthday Invitation Cards & Envelopes Lightweight (240g) Postcard Style Invites for the Perfect Party Pack

NATURAL BEHAVIOUR$17.924.7★237 rev

Ghongba 20pcs Children Birthday Invitations Children Party Invitations Birthday Party Supplies Decoration (4)

Ghongba$7.954.5★5 rev

Rasonus 12Pcs Cute Cartoon Dog Birthday Invitations Set with Envelopes & Stickers Puppy Paw Theme Invitation Cards for Birthday Decorations Party favors Supplies

Rasonus$9.864.8★25 rev

Hallmark Bluey Kids Birthday Card Assortment (16 Cards with Envelopes) Unicorn Dance Mode Hooray

Hallmark$9.944.3★1,125 rev

Newest

by launch date

Rasonus 12Pcs Cute Cartoon Dog Birthday Invitations Set with Envelopes & Stickers Puppy Paw Theme Invitation Cards for Birthday Decorations Party favors Supplies

Rasonus$9.8625 rev

3mo ago

QAMEGX Blue Dog Birthday Card- 20Pcs Cartoon Dog Happy Birthday Invitations Blue Dog Birthday Invitations Boys Girls Dog Birthday Decor with Sticker Labels Envelope Gifts for Kids

QAMEGX$10.8533 rev

8mo ago

Joyvistalen 20-Pack 4x6 Inch Birthday Invitation Cards with Self-Adhesive Envelopes Dog Theme Design for Birthday Party

Joyvistalen$4.653 rev

10mo ago

TYHJOY 24 Pcs Cartoon Dog Birthday Party Invitations with Envelopes and Stickers Dog-themed Birthday Invitations for Puppy Birthday Party Decorations Supplies

TYHJOY$13.4164 rev

1y ago

IMEKIS Cake Smash Outfit Girl: Third 3rd Birthday Dress Toddler Confetti Tulle Sparkly Ruffle Tutu Dog Ears Hair Clips Baby One Year Old Photoshoot Clothes Sets Party Formal Kids Blue - Three 3T

IMEKIS$28.39117 rev

1y ago

What buyers say about bluey birthday invitations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good quality”

Size-Overall17%

“Great for birthday parties, good size”

Value For Money17%

“It worths the money”

Color11%

“bright colors”

Gifting Purpose4%

“Cute gift bags”

Design-Overall4%

“The design is adorable”

Ease Of Use3%

“Efficient & EASY”

Advertised Vs Actual Product3%

“looks just like I ordered”

Thickness3%

“The cards are thick”

Washability2%

“It is okay to wash before if so how”

What buyers complain about

Size-Overall35%

“Small”

Quality-Overall9%

“Poor quality”

Thickness6%

“thin glossy cardstock”

Certifications6%

“Not licensed”

Value For Money3%

“I initially thought the price was a bit high for a dozen invites, stickers, and envelopes,”

Gifting Purpose3%

“not outstanding package of 12 childs birthday invitations”

Image/Picture Clarity3%

“The image is slightly blurry and the cardstock is thin and cheap”

Material Quality2%

“The material is so lightweight it borders on theoretical”

Handle Quality2%

“The handles, specifically, are the weakest link in an already fragile chain”

Top return reasons

Size-Overall59%

Value For Money21%

Advertised Vs Actual Product6%

Quality-Overall6%

Material Quality2%

Chest Fit2%

Thin2%

Color1%

Stitch/Finish/Polish1%

Shoulder Fit1%

Common questions

Is bluey birthday invitations profitable to sell on Amazon United States?: The niche generates $35K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (37/100).
How competitive is the bluey birthday invitations niche?: 12 brands and 17 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in bluey birthday invitations?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.9%.
When does demand for bluey birthday invitations peak?: Demand peaks in Jan–Sep; the busiest month runs 2.6× the quietest.
What does it cost to enter the bluey birthday invitations niche?: Listings span $4.65–$28.39; the average listing price is $13.34 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.