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Bluey Birthday Invitations

Fail

Shoppers spend an estimated $35K a year here, so Bluey Birthday Invitations is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$35K/yr49K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
75%top-5 click share · 12 brands · 17 sellers

Flapen Score

Bluey Birthday Invitations against its category

The dotted line is the Home & Kitchen average. Past it, Bluey Birthday Invitations is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Birthday Invitations market on Amazon at a glance

Shoppers on Amazon United States searched for Bluey Birthday Invitations 49K times last year and spent an estimated $35K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Sep. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
5.2%
Market size, estimated
$35Ka year
Peak month
January2.6× the quietest month
Top search term
bluey birthday invitations15K searches a year

02 · Price

A sale here is worth $13.34.

Listings sell for $13.34 on average, from $4.65 to $28.39. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $13.34 that is $1K to $3K a year per listing.

Average price
$13.34under the $15 to $100 sweet spot
Price range
$4.65–$28.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #1,176 within Invitations. It carries 306 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
16.0%
Average rank
#1,176in Invitations
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
306per listing
Listings tracked
12

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Bluey Birthday Invitations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

17

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

16%

  • Brand 123%
  • Brand 217%
  • Brand 314%
  • Brand 412%
  • Brand 510%
  • Brand 69%
  • Open — no brand owns it (6 brands, 16%)

Demand

Bluey Birthday Invitations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 2.6×

Search terms

Top Bluey Birthday Invitations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey birthday invitations15K/yr
  • bluey invitations10K/yr
  • bluey invitations birthday girl7K/yr
  • bluey birthday invitations for girls6K/yr
  • bluey party invitations4K/yr
  • bluey birthday invitations for boys3K/yr
  • bluey birthday party invitations2K/yr
  • bluey invitations birthday boy2K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Birthday Invitations

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Small”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bluey Birthday Invitations questions

Answered from the same tracked data.