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bluey bathroom decor

Skip it

Soft demand (-25.2% this quarter) — this niche doesn't clear our bar today.

Market size 23Growth 12Conversion 26Competition 30Returns 74Price range 75Avg price 85Brand share 25Review moat 42Quality gap 35

Avg price

Great$19.10

avg listing price — sweet spot $15–$100

Price range

Great$6.98–$39.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Okay2,349.39

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad90%

top-5 brand share — brand-locked demand

Market size

Bad$93K

$93K/yr · 235K searches

Growth

Bad-25.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bluey bathroom decor is a $93K/yr Amazon United States market (235K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan. Verdict: Skip it — 36/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

bluey bathroom decor market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$76K–$96K
units × avg price
Conversion rate
2.1%
Avg BSR
#416
Page quality
0%
Prime
94%
Sponsored
67%
Out of stock
8.0%
Avg brand age
31 months
Avg seller age
148 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

26

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

8%

  • Jay Franco57%
  • Ginsey11%
  • Hobby Lobby10%
  • Simsant7%
  • Idea Nuova5%
  • Kuhome2%
  • Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -25.2% search growth over the last 90 days.
8K6KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.7×

Top bluey bathroom decor search terms

  • bluey bathroom decor106K/yr
  • bluey shower curtain41K/yr
  • bluey bathroom27K/yr
  • bluey bathroom set29K/yr
  • bluey shower curtain set14K/yr
  • bluey bath mat7K/yr
  • bluey bathroom accessories7K/yr
  • bluey bathroom rug4K/yr
All search terms

Top bluey bathroom decor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$19K30%$28K40%$37K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about bluey bathroom decor

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience23%

“makes a fun bath time”

Quality-Overall12%

“Standard Bluey quality products you expect”

Size-Overall10%

“Fits well”

Color7%

“the color is very nice”

Soft Feel6%

“It's soft”

Value For Money4%

“Great value”

Design-Overall4%

“Love the design”

Advertised Vs Actual Product3%

“Product was advertised perfectly”

Ease Of Use2%

“Super easy to use”

Durability2%

“These are durable and well made”

What buyers complain about

Size-Overall24%

“Does not fit all types of toilet seats”

Ease Of Cleaning7%

“Gets toddlers excited to potty train; however, it doesnt clean easily”

Grip7%

“Not slip resistant or stable at all”

Advertised Vs Actual Product5%

“Pictures of bluey and bingo are bloby looking”

Durability5%

“It sheds on day one of using it”

Functionality-Overall4%

“It just doesnt do much”

Quality-Overall4%

“Poor quality”

Thickness3%

“Very thin and moves very easily on an elongated toilet”

Adhesion/Stickiness3%

“Dumb toy, doesnt stick to wall, kid wasnt interested at all after opening it and he loves bluey”

Value For Money3%

“Not worth the money”

Top return reasons

Size-Overall60%
Advertised Vs Actual Product5%
Defective Material/Parts3%
Value For Money3%
Grip2%
Compatibility-Overall2%
Age Suitability2%
Functionality-Overall2%
Cushion2%
Dispensing Mechanism2%

Common questions

Is bluey bathroom decor profitable to sell on Amazon United States?
The niche generates $93K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Skip it (36/100).
How competitive is the bluey bathroom decor niche?
10 brands and 26 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in bluey bathroom decor?
Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Grip. The return rate is 2.1%.
When does demand for bluey bathroom decor peak?
Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the bluey bathroom decor niche?
Listings span $6.98–$39.11; the average listing price is $19.10 (sweet spot $15–$100). The average incumbent carries 2,349 reviews — the moat a new listing must climb.