Is blues clues birthday decorations profitable to sell on Amazon United States?

The niche generates $124K/yr across 43 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the blues clues birthday decorations niche?

24 brands and 68 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in blues clues birthday decorations?

Top complaints mined from reviews: Quality-Overall, Value For Money, Inflation/Deflation. The return rate is 2.1%.

When does demand for blues clues birthday decorations peak?

Demand peaks in Jan; the busiest month runs 2.0× the quietest.

What does it cost to enter the blues clues birthday decorations niche?

Listings span $5.90–$30.04; the average listing price is $15.00 (sweet spot $15–$100). The average incumbent carries 531 reviews — the moat a new listing must climb.

blues clues birthday decorations

Worth a look

Shows a fragmented shelf (top 5 take 34% of clicks), but soft demand (-9.8% this quarter) keeps it on the watch list.

Competition

Great34%

top-5 click share — an open shelf

Avg price

Great$15.00

avg listing price — sweet spot $15–$100

Review moat

Good530.79

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Price range

Good$5.90–$30.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$124K

$124K/yr · 273K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, blues clues birthday decorations is a $124K/yr Amazon United States market (273K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

blues clues birthday decorations market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $90K–$120K; units × avg price
Conversion rate: 3.0%
Avg BSR: #3,158
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 9.6%
Avg brand age: 34 months
Avg seller age: 148 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

34%

Top 20: 78%

Open market

29%

Unique32%
Generic15%
DecoPac7%
Blues Clues7%
Anagram6%
Viacom4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.0×

Open Trend

Top blues clues birthday decorations search terms

blues clues birthday decorations143K/yr -5.6%1.5% conv.
blues clues party decorations28K/yr -21.1%1.3% conv.
blues clues birthday25K/yr -15.7%0.9% conv.
blues clues party favors20K/yr -10.9%1.6% conv.
blues clues party15K/yr -3.5%1.5% conv.
blue clues birthday decorations14K/yr -15.2%1.1% conv.
blues clues decorations11K/yr -14.6%1.7% conv.
blues clues backdrop10K/yr -18.8%1.0% conv.
blues clues party supplies7K/yr -10.8%1.7% conv.

All search terms

Top blues clues birthday decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blues Clues Birthday Decorations - Blues Clues Party Decorations | Officially Licensed | Serves 16 Guests With Table Cover Banner Plates Napkins Sticker

Unique$29.904.8★412 rev

DecoSet Blues Clues & You Cake Topper 6-Piece Set of Decorations with Blue and Friends Create an Adorable Birthday Cake

DecoPac$11.124.7★536 rev

Assorted Blues Clues Favor Pack - 48 Pcs. | Fun & Colorful Design Perfect Party Supplies for Birthdays Themed Events Family Gatherings & More

Unique$12.804.3★25 rev

Blue Dog Birthday Party Decorations Supplies Including Happy Birthday Banner Tablecloth Ballons Backdrop Hanging Swirls Cake Toppers

Generic$19.750.0★0 rev

Blues Clues Party Favors for Kids Bundle - 24 Mini Activity Packs

Viacom$19.494.7★120 rev

Newest

by launch date

Blue Dog Birthday Party Decorations Supplies Including Happy Birthday Banner Tablecloth Ballons Backdrop Hanging Swirls Cake Toppers

Generic$19.750 rev

1mo ago

Charnoel 149pcs Paw Print Balloon Blue Arch Set Blue Birthday Party Balloon Set Includes Dog Paw Print Foil Balloons Sequined Balloons with Ribbon Suitable for Puppy Birthday Baby Showers Graduation

Charnoel$17.202 rev

6mo ago

18pcs blue dog ballons birthday party suppliers the me

Generic$8.2013 rev

9mo ago

5 * 3ft Blue Dog Backdrop Themed Birthday backgroud Backdrop for Indoor Party Party Decorations Supplies

Generic$9.5912 rev

9mo ago

25pcs Cute Blue Dogs Birthday Party Supplies Cake Toppers Party Decorations for Boys & Girls

Generic$8.9026 rev

10mo ago

What buyers say about blues clues birthday decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product21%

“Just like advertised”

Quality-Overall15%

“No complaints, everything looked as pictured”

Color13%

“Loved the vibrant colors”

Value For Money9%

“And what I paid for what I got was worth it”

Gifting Purpose7%

“Really cute gift”

Size-Overall6%

“Perfect size for little ones”

Fun/Entertainment Experience5%

“overall its been a fun”

Durability4%

“durability”

Soft Feel4%

“These Blue's Clues plushies are soft, adorable, and well-made”

Ease Of Cleaning2%

“So cute and came with little holders too help keep them clean”

What buyers complain about

Quality-Overall15%

“No quality control”

Value For Money11%

“Little pricey for such little stuffed toys”

Inflation/Deflation11%

“Does not stay inflated”

Adhesion/Stickiness8%

“not sure if they will actually adhere to the material”

Design-Overall8%

“Only has the design on one side”

Advertised Vs Actual Product8%

“It's not the same as the photo”

Instructions/User Manual/Troubleshooting8%

“Contents just says balloons no instructions”

Durability4%

“Will not last”

Leak-Proof3%

“This inflatable has been leaking since the very first day I inflated it”

Size-Overall3%

“Small”

Top return reasons

Size-Overall37%

Value For Money17%

Advertised Vs Actual Product12%

Color4%

Material Quality4%

Quality-Overall3%