blueberry candle
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Price range
Great$9.86–$55.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.82avg listing price — sweet spot $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Market size
Good$693K$693K/yr · 423K searches
Review moat
Okay1,970.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blueberry candle is a $693K/yr Amazon United States market (423K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
blueberry candle market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $753K–$941K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #429
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 83%
- Out of stock
- 3.4%
- Avg brand age
- 41 months
- Avg seller age
- 138 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
2 falling
Sellers
83
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
29%
Top 20: 66%
Open market
0%
- Village Candle73%
- Yankee Candle27%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -23.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Top blueberry candle search terms
- village candle168K/yr
- village candles clearance47K/yr
- village candles27K/yr
- small yankee candles24K/yr
- yankee candle pink sands scented candle 22oz large jar with up to 150 hour burn time giftable birthdays6K/yr
- yankee candle small jar18K/yr
- yankee candle set13K/yr
- yankee candles sweet & spicy12K/yr
- yankee candles fruity8K/yr
- small yankee candles clearance8K/yr
Top blueberry candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Village Candle Beachside Large Glass Apothecary Jar Scented Candle 21.25 oz Light Blue
Village Candle$17.384.5★8,903 rev
Village Candle Wild Maine Blueberry Large Glass Apothecary Jar Scented Candle 21.25 oz Dark Blue
Village Candle$17.704.4★1,111 rev
Village Candle Spiced Vanilla Apple Large Glass Apothecary Jar Scented Candle 21.25 oz Ivory
Village Candle$18.264.5★8,903 rev
Village Candle Gardenia Large Glass Apothecary Jar Scented Candle 21.25 oz White
Village Candle$18.684.5★8,903 rev
Village Candle Eucalyptus Mint Large Glass Apothecary Jar Scented Candle 21.25 oz Green
Village Candle$18.184.5★4,301 rev
Newest
by launch date
Yankee Candle Home Sweet Home Scented Candle 22oz Large Jar Up to 150 Hour Burn Time Giftable
Yankee Candle$15.93895 rev
Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.51994 rev
Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.11937 rev
Yankee Candle Mid Summers Night Scented Candle 22oz Large Jar with up to 150 Hour Burn Giftable
Yankee Candle$16.361,897 rev
Yankee Candle Lilac Blossoms Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.92900 rev
Trending
90-day click momentumVillage Candle Beachside Large Glass Apothecary Jar Scented Candle 21.25 oz Light Blue
Village Candle$17.384.5★
Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.514.7★
Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.114.6★
Village Candle Wild Maine Blueberry Large Glass Apothecary Jar Scented Candle 21.25 oz Dark Blue
Village Candle$17.704.4★
Village Candle Spring Lilac Large Glass Apothecary Jar Scented Candle 21.25 oz. Purple
Village Candle$22.014.5★
What buyers say about blueberry candle
What buyers praise and complain about, mined from review topics.What buyers love
“Cozy Fragrance”
“Great deal”
“Good variety”
“Easy to light”
“Christmas gift”
“Durable”
“Exactly what I wanted”
“The colors are pretty”
“Great size for the cost”
“Nice clean burn”
What buyers complain about
“Awful chemical smell”
“Way toooo expensive”
“Not up to usual quality”
“Not strong”
“Potential fire hazard”
“Larger than expected”
“It wasn't long-lasting at all”
“Not the same”
“I have allergies”
“Doesn't give off a ton of heat”
Top return reasons
Common questions
- Is blueberry candle profitable to sell on Amazon United States?
- The niche generates $693K/yr across 58 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Worth a look (58/100).
- How competitive is the blueberry candle niche?
- 2 brands and 83 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in blueberry candle?
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.6%.
- When does demand for blueberry candle peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
- What does it cost to enter the blueberry candle niche?
- Listings span $9.86–$55.91; the average listing price is $18.82 (sweet spot $15–$100). The average incumbent carries 1,970 reviews — the moat a new listing must climb.