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Blueberry Candle

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Blueberry Candle is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 49
Market size
$693K/yr423K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
29%top-5 click share · 2 brands · 83 sellers

Flapen Score

Blueberry Candle against its category

The dotted line is the Home & Kitchen average. Past it, Blueberry Candle is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blueberry Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Blueberry Candle 423K times last year and spent an estimated $693K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $693K a year.

Searches, last 12 months
423K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
8.7%
Market size, estimated
$693Ka year
Peak month
December5.8× the quietest month
Top search term
village candle168K searches a year

02 · Price

A sale here is worth $18.82.

Listings sell for $18.82 on average, from $9.86 to $55.91. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $18.82 that is $5K to $9K a year per listing.

Average price
$18.82inside the $15 to $100 sweet spot
Price range
$9.86–$55.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #429 within Candles. It carries 1,970 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
95%
Out of stock, average day
3.4%
Average rank
#429in Candles
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,970per listing
Listings tracked
58

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Blueberry Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

2 falling

Sellers

83

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

29%

Top 20: 66%

Open market

0%

  • Brand 173%
  • Brand 227%

Demand

Blueberry Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Blueberry Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • village candle168K/yr
  • village candles clearance47K/yr
  • village candles27K/yr
  • small yankee candles24K/yr
  • yankee candle pink sands scented candle 22oz large jar with up to 150 hour burn time giftable birthdays6K/yr
  • yankee candle small jar18K/yr
  • yankee candle set13K/yr
  • yankee candles sweet & spicy12K/yr
  • yankee candles fruity8K/yr
  • small yankee candles clearance8K/yr

Reviews and returns

What reviews say buyers love and hate about Blueberry Candle

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “Smell”
64%of negative reviews mention “Smell”
0.6%of orders come back
“Awful chemical smell”
A buyer, on “Smell”64% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Blueberry Candle questions

Answered from the same tracked data.