Is blue wreath profitable to sell on Amazon United States?

The niche generates $68K/yr across 42 tracked products. 6 of 24 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (49/100).

How competitive is the blue wreath niche?

30 brands and 33 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in blue wreath?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 3.7%.

When does demand for blue wreath peak?

Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.

What does it cost to enter the blue wreath niche?

Listings span $14.30–$57.94; the average listing price is $29.26 (sweet spot $15–$100). The average incumbent carries 240 reviews — the moat a new listing must climb.

blue wreath

Skip it

Soft demand (-20.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$29.26

avg listing price — sweet spot $15–$100

Price range

Great$14.30–$57.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great239.64

avg incumbent reviews — the moat a new listing must climb

Competition

Great40%

top-5 click share — an open shelf

Brand share

Great60%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$68K

$68K/yr · 166K searches

Growth

Bad-20.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, blue wreath is a $68K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

blue wreath market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $73K–$88K; units × avg price
Conversion rate: 1.4%
Avg BSR: #696
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 23.7%
Avg brand age: 28 months
Avg seller age: 203 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

40%

Top 20: 77%

Open market

37%

Bibelot25%
wwmira15%
Orilium12%
CIR OASES4%
TEMPUS3%
QIANGED3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Open Trend

Top blue wreath search terms

blue wreath41K/yr -14.4%1.5% conv.
blue wreaths for front door23K/yr -14.2%1.4% conv.
blue door wreath10K/yr -14.7%1.6% conv.
blue and white wreath8K/yr +0.7%1.6% conv.
navy blue wreath6K/yr +0.2%0.5% conv.
blue wreaths6K/yr -19.4%1.5% conv.
bluebonnet wreath5K/yr -85.8%0.7% conv.
blue christmas wreath33K/yr +118.4%0.0% conv.
blue and silver wreath4K/yr +87.7%0.0% conv.
christmas wreath blue7K/yr +113.9%0.0% conv.

All search terms

Top blue wreath products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Orilium 24 Inch Spring Wreaths for Front Door Porch Window - Blue Decor for Home Farmhouse - Spring Summer Fall All Seasons

Orilium$24.164.4★46 rev

Bibelot 22 Inch Spring Wreath Blue with Green Leaves Wreaths Blue Daisy Artificial Grains White Flower Wreath for Front Door Wreaths Summer Farmhouse Decor Indoor&Outdoor Wedding Wall Home

Bibelot$29.834.4★1,447 rev

24 Inch Artificial Blue Forsythia Flower Wreath Silk & Paper Bridal Floral Wreath for Front Door Elegant Beach Nautical Themed Wedding & Spring Summer Decor All Season Farmhouse Porch Wall Decor

wwmira$18.594.1★118 rev

Bibelot 22inch Artificial Forsythia Flower Wreath Spring Summer Fall Wreath Silk Leaves for Front Door Porch Farmhouse Patio Garden Home Decor (Blue)

Bibelot$24.124.3★1,058 rev

wwmira 24 Inch Blue Daisy Flower Wreaths for Front Door - Spring Summer Wreath with White Floral Blue Eucalyptus Leaves &Lavender Farmhouse Indoor Outdoor Decor for Porch Patio & Entryway

wwmira$22.904.2★146 rev

Newest

by launch date

BLOSMON Hydrangea Wreaths for Front Door 26 Inch Dusty Blue with Hanger

BLOSMON$41.45114 rev

4mo ago

Hyndora 24 Inch Blue Floral Wreath for Front Door Artificial Eucalyptus Wreath with Blue Daisy and White Wildflowers Spring Summer Wreath for Farmhouse Home Wall Wedding Decor All Seasons

Hyndora$23.447 rev

4mo ago

GYWJJ Blue Spring Wreaths for Front Door 22 Floral Wreath for Indoor Hydrangea Wreath with Chrysanthemum Sunflowers Silk Blue Flowers Wreath for Home Porch Wall Wedding Summer Decor

GYWJJ$22.486 rev

5mo ago

Zkieire Blue Artificial Ranunculus and Rose Wreath 20 Inch - Handmade Floral Wreaths for Front Door Wall Window Spring Summer Outdoor Indoor Decor

ZKIEIRE$19.6553 rev

5mo ago

QIANGED 22 Inch Blue Floral Wreath for Front Door Artificial Spring Summer Wreath with Free Pink Sash All Seasons Eucalyptus Greenery Wreath for Indoor Outdoor Home Wall Wedding Decor

QIANGED$17.185 rev

6mo ago

What buyers say about blue wreath

What buyers praise and complain about, mined from review topics.

What buyers love

Color24%

“Beautiful color”

Quality-Overall19%

“Amazing quality”

Value For Money11%

“Great deal”

Embellishment/Embroidery Quality8%

“Excellent door decor, colorful appearance”

Advertised Vs Actual Product7%

“As described”

Size-Overall6%

“It is the right size”

Design-Overall4%

“adds lovely decor”

Shape/Style3%

“Pretty and Stylish”

Fluffiness2%

“Full beautiful and fluffy”

Ease Of Use1%

“Easy to Shape”

What buyers complain about

Size-Overall18%

“as the box is quite small”

Advertised Vs Actual Product14%

“Doesn't look like picture”

Quality-Overall8%

“Not well made”

Color7%

“The colors were not what I saw in the picture”

Value For Money6%

“value is questionable at full price”

Strength4%

“flimsy”

Thickness3%

“it would not look thick”

Material Quality3%

“plastic”

Durability2%

“had things glued down had to pull apart”

Fluffiness2%

“doesnt fluff-up as said in other reviews”

Top return reasons

Size-Overall35%

Color21%

Advertised Vs Actual Product13%

Quality-Overall10%

Material Quality4%

Shape/Style3%

Display Colors2%

Defective Material/Parts2%

Value For Money2%

Functionality-Overall1%

Common questions

Is blue wreath profitable to sell on Amazon United States?: The niche generates $68K/yr across 42 tracked products. 6 of 24 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (49/100).
How competitive is the blue wreath niche?: 30 brands and 33 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in blue wreath?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 3.7%.
When does demand for blue wreath peak?: Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.
What does it cost to enter the blue wreath niche?: Listings span $14.30–$57.94; the average listing price is $29.26 (sweet spot $15–$100). The average incumbent carries 240 reviews — the moat a new listing must climb.