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Blue Wreath

Fail

Demand is soft, at -20.7% this quarter, so Blue Wreath is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$68K/yr166K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
40%top-5 click share · 30 brands · 33 sellers

Flapen Score

Blue Wreath against its category

The dotted line is the Home & Kitchen average. Past it, Blue Wreath is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Wreath market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Wreath 166K times last year and spent an estimated $68K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
1.4%
Market size, estimated
$68Ka year
Peak month
November6.5× the quietest month
Top search term
blue wreath41K searches a year

02 · Price

A sale here is worth $29.26.

Listings sell for $29.26 on average, from $14.30 to $57.94. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $29.26 that is $0 to $3K a year per listing.

Average price
$29.26inside the $15 to $100 sweet spot
Price range
$14.30–$57.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.7% of listings are out of stock. The average listing ranks #696 within Wreaths. It carries 240 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
23.7%
Average rank
#696in Wreaths
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
240per listing
Listings tracked
42

04 · Newcomers

6 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
6Amazon's first-year sales bar
Average brand age
28 months

Products

Top Blue Wreath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

33

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

40%

Top 20: 77%

Open market

37%

  • Brand 125%
  • Brand 215%
  • Brand 312%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Blue Wreath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Blue Wreath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue wreath41K/yr
  • blue wreaths for front door23K/yr
  • blue door wreath10K/yr
  • blue and white wreath8K/yr
  • navy blue wreath6K/yr
  • blue wreaths6K/yr
  • bluebonnet wreath5K/yr
  • blue christmas wreath33K/yr
  • blue and silver wreath4K/yr
  • christmas wreath blue7K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Wreath

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
18%of negative reviews mention “Size-Overall”
3.7%of orders come back
“as the box is quite small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Blue Wreath questions

Answered from the same tracked data.