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Blue Willow Dishes

Fail

The top 5 brands take 100% of clicks, so Blue Willow Dishes is a Fail.

Flapen Score
29
29 / 100
Ranks 10,776 of 11,240 Home & Kitchen niches · −20 vs the category median of 49
Market size
$101K/yr141K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
75%top-5 click share · 4 brands · 19 sellers

Flapen Score

Blue Willow Dishes against its category

The dotted line is the Home & Kitchen average. Past it, Blue Willow Dishes is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Willow Dishes market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Willow Dishes 141K times last year and spent an estimated $101K. All 4 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
1.0%
Market size, estimated
$101Ka year
Peak month
December2.1× the quietest month
Top search term
blue willow55K searches a year

02 · Price

A sale here is worth $73.81.

Listings sell for $73.81 on average, from $20.09 to $179.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $73.81 that is $0 to $7K a year per listing.

Average price
$73.81inside the $15 to $100 sweet spot
Price range
$20.09–$179.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #3,582 within Dinnerware. It carries 177 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
86%
Out of stock, average day
3.7%
Average rank
#3,582in Dinnerware
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
177per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Blue Willow Dishes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 216%
  • Brand 36%
  • Brand 44%

Demand

Blue Willow Dishes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Blue Willow Dishes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue willow55K/yr
  • blue willow dishes29K/yr
  • blue willow dinnerware30K/yr
  • churchill blue willow14K/yr
  • blue willow china9K/yr
  • johnson brothers blue willow3K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Willow Dishes

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Quality-Overall”
4.7%of orders come back
“Not good quality”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Blue Willow Dishes questions

Answered from the same tracked data.