Is blue willow dishes profitable to sell on Amazon United States?

The niche generates $101K/yr across 14 tracked products. 90-day search growth is -7.7%. Flapen's verdict: Skip it (29/100).

How competitive is the blue willow dishes niche?

4 brands and 19 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in blue willow dishes?

Top complaints mined from reviews: Quality-Overall, Print Quality. The return rate is 4.7%.

When does demand for blue willow dishes peak?

Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the blue willow dishes niche?

Listings span $20.09–$179.31; the average listing price is $73.81 (sweet spot $15–$100). The average incumbent carries 177 reviews — the moat a new listing must climb.

blue willow dishes

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Great176.57

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$73.81

avg listing price — sweet spot $15–$100

Price range

Good$20.09–$179.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Market size

Okay$101K

$101K/yr · 141K searches

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, blue willow dishes is a $101K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 29/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

blue willow dishes market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $92K–$111K; units × avg price
Conversion rate: 1.0%
Avg BSR: #3,582
Page quality: 0%
Prime: 86%
Sponsored: 21%
Out of stock: 3.7%
Avg brand age: 47 months
Avg seller age: 176 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Churchill74%
BrylaneHome16%
Blue Willow6%
Culver4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top blue willow dishes search terms

blue willow55K/yr -5.0%0.1% conv.
blue willow dishes29K/yr -9.8%0.3% conv.
blue willow dinnerware30K/yr +9.6%0.5% conv.
churchill blue willow14K/yr -28.6%0.7% conv.
blue willow china9K/yr -21.9%0.3% conv.
johnson brothers blue willow3K/yr -5.9%0.1% conv.

All search terms

Top blue willow dishes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Churchill Blue Willow Dinner Plates Salad Plates and Coupe Bowls 12 Piece Dinnerware Set Made In England

Churchill$139.354.8★890 rev

BrylaneHome 16 Piece Blue Willow Dinnerware Set - Blue

BrylaneHome$113.964.5★9 rev

Churchill Blue Willow Plates Bowls Cups 20 Piece Dinnerware Set Made In England

Churchill$179.314.8★890 rev

Churchill Blue Willow Dinner Plate 10 Set Of 4 Made In England

Churchill$76.914.4★88 rev

Blue Willow Asian Pattern chinoiserie Tote Bag 16 inches

Blue Willow$20.094.6★11 rev

Newest

by launch date

BrylaneHome 16 Piece Blue Willow Dinnerware Set - Blue

BrylaneHome$113.969 rev

1y ago

Blue Willow Asian Pattern chinoiserie Stainless Steel Insulated Tumbler

Blue Willow$24.1631 rev

1y ago

Culver Blue Willow DOF Double Old-Fashioned Glasses 13.5-Ounce Gift Boxed Set of 2

Culver$26.9227 rev

3y ago

Churchill Blue Willow Mugs 11 oz Set Of 4

Churchill$59.4556 rev

3y ago

Churchill Blue Willow Oatmeal Bowl 6 Set Of 4 Made In England

Churchill$62.5775 rev

5y ago

What buyers say about blue willow dishes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall37%

“very good quality and design”

Weight Light11%

“Good weight and they feel real durable”

Color10%

“Very pretty”

Size-Overall10%

“they fit good in your hand”

Advertised Vs Actual Product7%

“They are just what I was looking for”

Ease Of Use6%

“Beautiful and Practical”

Design-Overall6%

“It looks very well crafted”

Dishwasher Safe4%

“dishwasher safe”

Durability3%

“I dropped one and it didnt break”

Weight Heavy2%

“nice heavy pottery”

What buyers complain about

Quality-Overall50%

“Not good quality”

Print Quality25%

“Oddly large print on a good bag”

Top return reasons

Size-Overall31%

Advertised Vs Actual Product17%

Color14%

Design-Overall7%

Mechanism Issues3%

Quality-Overall3%

Certifications3%

Functionality-Overall3%

Value For Money3%

Weight Light3%

Common questions

Is blue willow dishes profitable to sell on Amazon United States?: The niche generates $101K/yr across 14 tracked products. 90-day search growth is -7.7%. Flapen's verdict: Skip it (29/100).
How competitive is the blue willow dishes niche?: 4 brands and 19 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in blue willow dishes?: Top complaints mined from reviews: Quality-Overall, Print Quality. The return rate is 4.7%.
When does demand for blue willow dishes peak?: Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the blue willow dishes niche?: Listings span $20.09–$179.31; the average listing price is $73.81 (sweet spot $15–$100). The average incumbent carries 177 reviews — the moat a new listing must climb.