Blue Willow Dishes
FailThe top 5 brands take 100% of clicks, so Blue Willow Dishes is a Fail.
- Flapen Score
- 29 / 100Ranks 10,776 of 11,240 Home & Kitchen niches · −20 vs the category median of 4929
- Market size
- $101K/yr141K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 75%top-5 click share · 4 brands · 19 sellers
Flapen Score
Blue Willow Dishes against its category
The dotted line is the Home & Kitchen average. Past it, Blue Willow Dishes is stronger. Inside it, weaker.
Market
The Blue Willow Dishes market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Willow Dishes 141K times last year and spent an estimated $101K. All 4 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $101Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- blue willow55K searches a year
02 · Price
A sale here is worth $73.81.
Listings sell for $73.81 on average, from $20.09 to $179.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $73.81 that is $0 to $7K a year per listing.
- Average price
- $73.81inside the $15 to $100 sweet spot
- Price range
- $20.09–$179.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #3,582 within Dinnerware. It carries 177 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 86%
- Out of stock, average day
- 3.7%
- Average rank
- #3,582in Dinnerware
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 177per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Blue Willow Dishes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Churchill Blue Willow Dinner Plates Salad Plates and Coupe Bowls 12 Piece Dinnerware Set Made In England
- Price
- $139.35
- Rating
- 4.8/5
- Reviews
- 890
- Age
- 8y ago

BrylaneHome 16 Piece Blue Willow Dinnerware Set - Blue
- Price
- $113.96
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 1y ago

Churchill Blue Willow Plates Bowls Cups 20 Piece Dinnerware Set Made In England
- Price
- $179.31
- Rating
- 4.8/5
- Reviews
- 890
- Age
- 16y ago

Churchill Blue Willow Dinner Plate 10 Set Of 4 Made In England
- Price
- $76.91
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 21y ago

Blue Willow Asian Pattern chinoiserie Tote Bag 16 inches
- Price
- $20.09
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 5y ago
Trending
estimated 90-day click momentum
BrylaneHome 16 Piece Blue Willow Dinnerware Set - Blue
- Price
- $113.96
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 1y ago

Blue Willow Asian Pattern chinoiserie Tote Bag 16 inches
- Price
- $20.09
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 5y ago

Churchill Blue Willow Coupe Bowl 8 Set Of 4 Made In England
- Price
- $63.72
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 5y ago

Churchill Blue Willow Dinner Plates Salad Plates and Coupe Bowls 12 Piece Dinnerware Set Made In England
- Price
- $139.35
- Rating
- 4.8/5
- Reviews
- 890
- Age
- 8y ago

Churchill Blue Willow Plates Bowls Cups 20 Piece Dinnerware Set Made In England
- Price
- $179.31
- Rating
- 4.8/5
- Reviews
- 890
- Age
- 16y ago
Newest
by launch date
BrylaneHome 16 Piece Blue Willow Dinnerware Set - Blue
- Price
- $113.96
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 1y ago

Blue Willow Asian Pattern chinoiserie Stainless Steel Insulated Tumbler
- Price
- $24.16
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago

Culver Blue Willow DOF Double Old-Fashioned Glasses 13.5-Ounce Gift Boxed Set of 2
- Price
- $26.92
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 3y ago

Churchill Blue Willow Mugs 11 oz Set Of 4
- Price
- $59.45
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 3y ago

Churchill Blue Willow Oatmeal Bowl 6 Set Of 4 Made In England
- Price
- $62.57
- Rating
- 4.2/5
- Reviews
- 75
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
19
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- Churchill74%
- BrylaneHome16%
- Blue Willow6%
- Culver4%
Demand
Blue Willow Dishes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Blue Willow Dishes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blue willow55K/yr
- blue willow dishes29K/yr
- blue willow dinnerware30K/yr
- churchill blue willow14K/yr
- blue willow china9K/yr
- johnson brothers blue willow3K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Willow Dishes
We read the reviews and the return reasons for every product selling here.
“Not good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Willow Dishes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









