Blue Wash Cloths
MaybeThe top 5 brands take only 48% of clicks. But shoppers spend an estimated $81K a year here, so Blue Wash Cloths is a Maybe.
- Flapen Score
- 61 / 100Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 4961
- Market size
- $81K/yr63K searches / yr
- 90-day growth
- +11.4%search demand this quarter
- Competition
- 30%top-5 click share · 34 brands · 40 sellers
Flapen Score
Blue Wash Cloths against its category
The dotted line is the Home & Kitchen average. Past it, Blue Wash Cloths is stronger. Inside it, weaker.
Market
The Blue Wash Cloths market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Wash Cloths 63K times last year and spent an estimated $81K. The top 5 brands take 48% of clicks. Demand peaks in Jul. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- +11.4%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $81Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- blue washcloths14K searches a year
02 · Price
A sale here is worth $14.66.
Listings sell for $14.66 on average, from $7.23 to $37.02. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.66 that is $0 to $1K a year per listing.
- Average price
- $14.66under the $15 to $100 sweet spot
- Price range
- $7.23–$37.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #60 within Towels. It carries 11,124 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 98%
- Out of stock, average day
- 8.8%
- Average rank
- #60in Towels
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 11,124per listing
- Listings tracked
- 59
04 · Newcomers
1 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Blue Wash Cloths products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Utopia Towels 24 Pack Cotton Washcloths Set 100% Ring Spun Cotton Premium Quality Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels Navy
- Price
- $21.44
- Rating
- 4.6/5
- Reviews
- 72,181
- Age
- 6y ago

Villa Celestia Cotton Washcloths Set of 6 12x12 Inch 100% Ring-Spun Combed Cotton Soft Absorbent Quick-Dry Wash Cloths for Face and Body Oeko-TEX Certified Hotel & Spa Quality Navy Blue
- Price
- $12.69
- Rating
- 4.3/5
- Reviews
- 878
- Age
- 4y ago

Utopia Towels 12 Pack Premium Wash Cloths Set 12 by 12 Inches 100% Cotton Ring Spun Highly Absorbent and Soft Feel Essential Washcloths for Bathroom Spa Gym and Face Navy Blue
- Price
- $17.85
- Rating
- 4.6/5
- Reviews
- 23,487
- Age
- 6y ago

HOMEXCEL Microfiber Washcloths 12 Pack Highly Absorbent and Soft Face Towel Multi-Purpose Wash Cloths for Bathroom Gym Hotel Spa and Kitchen Multicolor 12x12 Inch Blue
- Price
- $7.71
- Rating
- 4.3/5
- Reviews
- 6,533
- Age
- 1y ago

American Soft Linen 100% Cotton Luxury Turkish Towels 4 PC Washcloth Set
- Price
- $10.58
- Rating
- 4.4/5
- Reviews
- 78,267
- Age
- 6y ago
Trending
estimated 90-day click momentum
Face Towels Pack of 12 100% Cotton Wash Cloths (12x12 inch) 550 GSM Soft Quick Dry & Highly Absorbent Ring Spun Cotton Towels for Bathroom Spa Gym Kitchen and for Daily Use - (Sky Blue)
- Price
- $14.92
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 5mo ago

Keith Lun 6 Pack 100% Cotton Wash Cloth 12x12Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Blue
- Price
- $9.73
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 4mo ago

Villa Celestia Cotton Washcloths Set of 6 12x12 Inch 100% Ring-Spun Combed Cotton Soft Absorbent Quick-Dry Wash Cloths for Face and Body Oeko-TEX Certified Hotel & Spa Quality Navy Blue
- Price
- $12.69
- Rating
- 4.3/5
- Reviews
- 878
- Age
- 4y ago

DecorRack 10 Pack 100% Cotton Wash Cloth Luxurious Soft 12 x 12 inch Ultra Absorbent Machine Washable Washcloths Navy (10 Pack)
- Price
- $10.94
- Rating
- 3.8/5
- Reviews
- 379
- Age
- 1y ago

Linteum Textile Supply Premium 12x12 Washcloth (Light Blue) 100% Cotton Zero Twist Towels | Absorbent Quick Dry Durable for Bathroom Spa Gym (12 Pack)
- Price
- $14.54
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 10mo ago
Newest
by launch date
Keith Lun 6 Pack 100% Cotton Wash Cloth 12x12Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Blue
- Price
- $9.73
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 4mo ago

Face Towels Pack of 12 100% Cotton Wash Cloths (12x12 inch) 550 GSM Soft Quick Dry & Highly Absorbent Ring Spun Cotton Towels for Bathroom Spa Gym Kitchen and for Daily Use - (Sky Blue)
- Price
- $14.92
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 5mo ago

Linteum Textile Supply Premium 12x12 Washcloth (Light Blue) 100% Cotton Zero Twist Towels | Absorbent Quick Dry Durable for Bathroom Spa Gym (12 Pack)
- Price
- $14.54
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 10mo ago

UNIMADE Washcloths - 20 Pack - Face Towels (12 x 12) Highly Soft Wash Cloths and Hand Towels Fast Drying Multi-Purpose Microfiber Cleansing Cloths for Bathroom Hotel Spa and Salon - Blue
- Price
- $7.86
- Rating
- 4.2/5
- Reviews
- 1,448
- Age
- 11mo ago

DecorRack 10 Pack 100% Cotton Wash Cloth Luxurious Soft 12 x 12 inch Ultra Absorbent Machine Washable Washcloths Navy (10 Pack)
- Price
- $10.94
- Rating
- 3.8/5
- Reviews
- 379
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
34 falling
Sellers
40
Est. top-5 brand share
48%
Top 20: 91%
Est. top-5 click share
30%
Top 20: 71%
Open market
47%
- Utopia Towels20%
- Villa Celestia9%
- Amazon Basics7%
- HOMEXCEL6%
- DecorRack6%
- Casa Platino6%
Demand
Blue Wash Cloths search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.5×
Search terms
Top Blue Wash Cloths search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blue washcloths14K/yr
- blue wash cloths15K/yr
- navy blue wash cloths8K/yr
- navy washcloths7K/yr
- light blue washcloths4K/yr
- blue wash cloths for bathroom4K/yr
- blue washcloths for bathroom4K/yr
- navy blue washcloths4K/yr
- wash cloths blue3K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Wash Cloths
We read the reviews and the return reasons for every product selling here.
“Not as thick as I wanted”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Wash Cloths questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









