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Blue Velvet Curtains

Fail

An estimated 11.3% of orders come back, so Blue Velvet Curtains is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$132K/yr207K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
58%top-5 click share · 14 brands · 18 sellers

Flapen Score

Blue Velvet Curtains against its category

The dotted line is the Home & Kitchen average. Past it, Blue Velvet Curtains is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Velvet Curtains market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Velvet Curtains 207K times last year and spent an estimated $132K. The top 5 brands take 80% of clicks. Demand peaks in Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
1.8%
Market size, estimated
$132Ka year
Peak month
November1.8× the quietest month
Top search term
blue velvet curtains86K searches a year

02 · Price

A sale here is worth $34.64.

Listings sell for $34.64 on average, from $18.60 to $62.57. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $34.64 that is $9K to $17K a year per listing.

Average price
$34.64inside the $15 to $100 sweet spot
Price range
$18.60–$62.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
11.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #551 within Window Treatments. It carries 1,302 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#551in Window Treatments
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,302per listing
Listings tracked
21

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Blue Velvet Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

18

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

17%

  • Brand 138%
  • Brand 218%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (8 brands, 17%)

Demand

Blue Velvet Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Blue Velvet Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue velvet curtains86K/yr
  • navy blue velvet curtains25K/yr
  • light blue velvet curtains20K/yr
  • navy velvet curtains21K/yr
  • royal blue velvet curtains10K/yr
  • velvet blue curtains11K/yr
  • dusty blue velvet curtains7K/yr
  • blue velvet blackout curtains6K/yr
  • dark blue velvet curtains9K/yr
  • baby blue velvet curtains4K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Velvet Curtains

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
15%of negative reviews mention “Thickness”
11.3%of orders come back
“Cheap thin minky material”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Blue Velvet Curtains questions

Answered from the same tracked data.