Is blue velvet curtains profitable to sell on Amazon United States?

The niche generates $132K/yr across 21 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (36/100).

How competitive is the blue velvet curtains niche?

14 brands and 18 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in blue velvet curtains?

Top complaints mined from reviews: Thickness, Material Quality, Size-Overall. The return rate is 11.3% — above our launch gate.

When does demand for blue velvet curtains peak?

Demand peaks in Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the blue velvet curtains niche?

Listings span $18.60–$62.57; the average listing price is $34.64 (sweet spot $15–$100). The average incumbent carries 1,302 reviews — the moat a new listing must climb.

blue velvet curtains

Skip it

High returns (11.3%) — this niche doesn't clear our bar today.

Avg price

Incredible$34.64

avg listing price — sweet spot $15–$100

Price range

Incredible$18.60–$62.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,301.76

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay$132K

$132K/yr · 207K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Returns

Bad11.3%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, blue velvet curtains is a $132K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov. Verdict: Skip it — 36/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

blue velvet curtains market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $173K–$208K; units × avg price
Conversion rate: 1.8%
Avg BSR: #551
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

17%

RYB HOME38%
MIULEE18%
StangH11%
EMEMA7%
Jolilight6%
Joydeco3%
Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -9.3% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.8×

Open Trend

Top blue velvet curtains search terms

blue velvet curtains86K/yr -12.4%1.3% conv.
navy blue velvet curtains25K/yr -8.8%2.1% conv.
light blue velvet curtains20K/yr -9.4%0.5% conv.
navy velvet curtains21K/yr -0.2%1.8% conv.
royal blue velvet curtains10K/yr +1.3%0.3% conv.
velvet blue curtains11K/yr -18.4%1.1% conv.
dusty blue velvet curtains7K/yr -8.9%0.8% conv.
blue velvet blackout curtains6K/yr +21.6%1.4% conv.
dark blue velvet curtains9K/yr -25.3%1.4% conv.
baby blue velvet curtains4K/yr -6.3%0.4% conv.

All search terms

Top blue velvet curtains products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RYB HOME Blue Velvet Curtains 84 inches - Blackout Curtains for Living Room Thermal Insulated Noise Reducing Panels Soft Luxury Window Decor for Kids Bedroom Navy Blue W52 x L84 inches 2 Panels

RYB HOME$26.664.6★2,545 rev

StangH Navy Blue Velvet Curtains 96 inches Long for Living Room Luxury Blackout Sliding Door Curtains Thermal Insulated Window Drapes for Bedroom W52 x L96 inches 1 Panel

StangH$18.604.5★447 rev

MIULEE Velvet Curtains 84 inches - Luxury Blackout Curtains for Bedroom Living Room Super Soft Light Blue Thermal Insulated Dusty Blue Window Drapes Back Tab Stone Blue W52 x L84 inches 2 Panels

MIULEE$42.084.6★3,088 rev

EMEMA Navy Blue Velvet Curtains 84 Inch Length 2 Panels Set Elegant Blackout Curtains for Bedroom Grommet Thermal Insulated Soundproof Room Darkening Window Drapes for Living Room W42 x L84

EMEMA$24.594.7★558 rev

MIULEE Navy Blue Velvet Curtains 84 Inch Long Luxury Super Soft Thermal Insulated Blackout Curtains Room Darkening Drapes Rod Pocket Design for Bedroom Living Room Set of 2 Panels W40 x L84 Inch

MIULEE$21.114.6★546 rev

Newest

by launch date

MIULEE Stone Blue Velvet Curtains 96 inches Long Pinch Pleated Blackout Drapes with Hooks Thermal Insulated Pinch Pleat Panels for Bedroom Living Room 2 Panels

MIULEE$62.57334 rev

8mo ago

StangH Dark Slate Blue Velvet Curtains for Living Room W52 x L84 2 Panels

StangH$37.7717 rev

9mo ago

Pinch Pleat Navy Blue Velvet Curtains 84 inches Long for Living Room Thermal Insulated Light Blocking Pleated Velvet Drapes With Rings Modern Costal Luxury Window Curtain Blackout Bedroom

Jolilight$38.62216 rev

9mo ago

Grayish Blue Velvet Curtains 84 Inches Long Blackout Thermal Insulated Soundproof Curtain Privacy Room Darkening Curtains Pinch Pleat Window Drapes for Bedroom Living Room 42 x 84 Inch Set of 2

ANRODUO$32.85616 rev

10mo ago

StangH 90 Inch Dusty Blue Pinch Pleat Velvet Curtains 2 Panels

StangH$41.02264 rev

10mo ago

What buyers say about blue velvet curtains

What buyers praise and complain about, mined from review topics.

What buyers love

Color18%

“I love the color”

Quality-Overall17%

“High quality and a beautiful blue”

Soft Feel10%

“They are buttery soft”

Upholstery/Fabric Quality7%

“the fabric feels luxe”

Value For Money6%

“they are certainly worth the price I paid”

Advertised Vs Actual Product4%

“Just as advertised”

Thickness4%

“they're thick enough to block a considerable amount of light”

Material Quality4%

“The material is soft to the touch”

Brightness/Shine/Glow3%

“Good light blocking”

Weight Light3%

“not too heavy”

What buyers complain about

Thickness15%

“Cheap thin minky material”

Material Quality8%

“These have a cheap material”

Size-Overall8%

“They are very long”

Color6%

“Mismatch Colors”

Quality-Overall6%

“They look super cheap”

Value For Money5%

“they also look incredibly expensive”

Thin5%

“Too thin”

Advertised Vs Actual Product5%

“False advertisement”

Display Colors4%

“- colour is definitely not as pictured”

Strength2%

“Looks very cheap and tacky”

Top return reasons

Color44%

Size-Overall25%

Material Quality6%

Display Colors5%

Advertised Vs Actual Product5%

Value For Money2%

Weight Heavy2%

Quality-Overall1%

Thin1%

Product Condition1%

Common questions

Is blue velvet curtains profitable to sell on Amazon United States?: The niche generates $132K/yr across 21 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (36/100).
How competitive is the blue velvet curtains niche?: 14 brands and 18 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in blue velvet curtains?: Top complaints mined from reviews: Thickness, Material Quality, Size-Overall. The return rate is 11.3% — above our launch gate.
When does demand for blue velvet curtains peak?: Demand peaks in Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the blue velvet curtains niche?: Listings span $18.60–$62.57; the average listing price is $34.64 (sweet spot $15–$100). The average incumbent carries 1,302 reviews — the moat a new listing must climb.