Blue Vase
MaybeThe top 5 brands take only 19% of clicks. But buyers convert on only 1.4% of searches, so Blue Vase is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 4955
- Market size
- $325K/yr944K searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 15%top-5 click share · 103 brands · 127 sellers
Flapen Score
Blue Vase against its category
The dotted line is the Home & Kitchen average. Past it, Blue Vase is stronger. Inside it, weaker.
Market
The Blue Vase market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Vase 944K times last year and spent an estimated $325K. The top 5 brands take 19% of clicks. Demand peaks in May. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 944K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $325K a year.
- Searches, last 12 months
- 944K
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $325Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- blue vase206K searches a year
02 · Price
A sale here is worth $25.31.
Listings sell for $25.31 on average, from $9.09 to $67.78. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $25.31 that is $0 to $3K a year per listing.
- Average price
- $25.31inside the $15 to $100 sweet spot
- Price range
- $9.09–$67.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 5.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #797 within Vases. It carries 395 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 99%
- Out of stock, average day
- 5.3%
- Average rank
- #797in Vases
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 395per listing
- Listings tracked
- 157
04 · Newcomers
8 of last year's 42 launches cleared the first-year sales bar.
42 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 42
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Blue Vase products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 15% of clicks. An open shelf where new products get seen.
Brands
103 falling
Sellers
127
Top-5 brand share
19%
Top 20: 52%
Top-5 click share
15%
Top 20: 39%
Open market
78%
- Brand 15%
- Brand 24%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 63%
Demand
Blue Vase search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.0×
Search terms
Top Blue Vase search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue vase206K/yr
- blue vases92K/yr
- blue glass vase74K/yr
- blue vases for centerpieces34K/yr
- teal vase45K/yr
- blue vases home decor46K/yr
- blue flower vase30K/yr
- blue ceramic vase32K/yr
- navy blue vase28K/yr
- light blue vase26K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Vase
We read the reviews and the return reasons for every product selling here.
“Small set”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Vase questions
Answered from the same tracked data.









