Is blue vase profitable to sell on Amazon United States?

The niche generates $325K/yr across 157 tracked products. 8 of 42 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the blue vase niche?

103 brands and 127 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 19% of demand.

What do buyers complain about in blue vase?

Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 5.7% — above our launch gate.

When does demand for blue vase peak?

Demand peaks in May; the busiest month runs 2.0× the quietest.

What does it cost to enter the blue vase niche?

Listings span $9.09–$67.78; the average listing price is $25.31 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.

blue vase

Worth a look

Shows no brand lock-in (top 5 brands take 19% of clicks), but weak search conversion (1.4%) keeps it on the watch list.

Brand share

Incredible19%

top-5 brand share — no brand owns this niche

Competition

Incredible15%

top-5 click share — an open shelf

Avg price

Incredible$25.31

avg listing price — sweet spot $15–$100

Price range

Great$9.09–$67.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great395.29

avg incumbent reviews — the moat a new listing must climb

Market size

Good$325K

$325K/yr · 944K searches

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Returns

Bad5.7%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, blue vase is a $325K/yr Amazon United States market (944K searches/yr). The top 5 brands hold 19% of demand. Demand peaks in May. Verdict: Worth a look — 55/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

blue vase market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: $253K–$316K; units × avg price
Conversion rate: 1.4%
Avg BSR: #797
Page quality: 0%
Prime: 99%
Sponsored: 87%
Out of stock: 5.3%
Avg brand age: 33 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

103 falling

Sellers

127

Top-5 brand share

19%

Top 20: 52%

Top-5 click share

15%

Top 20: 39%

Open market

78%

SUPMIND5%
ComSaf4%
Kimdio4%
GUKJOB3%
QIANLING3%
ooit3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.0×

Open Trend

Top blue vase search terms

blue vase206K/yr -2.4%1.0% conv.
blue vases92K/yr -3.6%1.1% conv.
blue glass vase74K/yr -1.3%0.6% conv.
blue vases for centerpieces34K/yr +34.6%1.1% conv.
teal vase45K/yr -12.9%0.4% conv.
blue vases home decor46K/yr -30.3%0.7% conv.
blue flower vase30K/yr -2.2%1.1% conv.
blue ceramic vase32K/yr -15.8%0.7% conv.
navy blue vase28K/yr -6.5%0.8% conv.
light blue vase26K/yr -6.6%0.8% conv.

All search terms

Top blue vase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ComSaf Glass Cylinder Vases Bud Vase for Centerpieces 8 Inch Tall Ribbed Vase Hurricane Floating Candle Holder Decorative Flower Vases for Wedding Reception Home Decor Housewarming Gift (Blue)

ComSaf$10.904.6★1,055 rev

Blue Ceramic Vase Set - 3 Blue Small Vases Farmhouse Country Flower Vase Home Decor Living Room Decoration Table Decoration Fireplace Decor and Entrance Decorations Centerpieces

QIANLING$34.814.5★1,050 rev

Blue Ceramic Vase with 2 Handles Modern Farmhouse Vases for Home Decor Rustic Pottery Vase Decorative Terracotta Vases for Pampas Grass Clay Jug for Living Room Dining Table Shelves

Kimdio$24.024.7★186 rev

Blue and White Chinoiserie vase - Vintage Ceramic vase with Antique Design Perfect for Chinoiserie Home Decor 9in Flower vase04

Liiusgelad$22.764.5★88 rev

ooit Ceramic Vintage Vases Set of 3 Blue and White Flower Decorative Vase Chinoiserie Decor Rustic Farmhouse Retro Floral Vases for Table Bookshelf Mantel Kitchen Living Room Office

ooit$28.524.7★440 rev

Newest

by launch date

Blue Large Ceramic Vases for Flowers Navy Blue Glazed Pottery Vases Rustic Modern Farmhouse Distressed Decorative Vase for Home Kitchen Mantel Shelf Living Room Table Centerpiece Decor - 6.7 Inch Tall

Hollyone$25.6917 rev

7mo ago

SUPMIND 16P Blue Glass Bud Vases Small Flower Vases for Table Centerpieces

SUPMIND$32.46150 rev

7mo ago

TIMEFOTO 7.5 inch Blue Glass Flower Vase for Pampas Grass Medium Decorative Centerpiece Ribbed Vase for Dining Table Office Desktop Shelf Bookshelf Mantel Entryway Bathroom Countertop Gift

TIMEFOTO$15.756 rev

9mo ago

Juyuspesrk Chinoiserie Ceramic Vase Blue and White Vase Vintage Vases Flower Vase for Centerpiece Chinese Cute Vases for Living Room Office Home Decor French Country Decor (Blue White Small)

Juyuspesrk$24.3241 rev

11mo ago

Ceramic Vase for Flowers Modern Small Ribbed Textured Flower Vase for Home Decor Pampas Grass Decorative Farmhouse Coffee Table Kitchen Centerpieces Bookshelf and Home Living (Navy Blue)

RIKBVOM$13.07712 rev

12mo ago

What buyers say about blue vase

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“Vibrant color”

Quality-Overall18%

“Excellent Quality”

Advertised Vs Actual Product10%

“Exactly as described”

Design-Overall8%

“The color and design are stunning”

Size-Overall8%

“fit the vibe perfect”

Value For Money6%

“Good value for price”

Strength2%

“Very sturdy”

Shape/Style2%

“Stylish”

Gifting Purpose2%

“It was also make a great gift for someone”

Weight Heavy1%

“Beautiful and heavy enough to hold a large/tall arrangement without worrying about tipping over”

What buyers complain about

Size-Overall31%

“Small set”

Color17%

“not the same color”

Value For Money7%

“It is a little more expensive than some of the other options I looked at”

Advertised Vs Actual Product4%

“Do not match the picture at all”

Quality-Overall2%

“Cheap product”

Strength1%

“The inside of the base of the vase is deteriorating”

Weight Heavy1%

“heavier than I expected”

Hard Feel1%

“Rough surface”

Brightness/Shine/Glow1%

“Pretty vase, not quite as shiny as shown in the picture”

Paint Quality1%

“it's like a cheap coating”

Top return reasons

Size-Overall50%

Color25%

Advertised Vs Actual Product5%

Value For Money4%

Display Colors3%

Defective Material/Parts3%