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Blue Vase

Maybe

The top 5 brands take only 19% of clicks. But buyers convert on only 1.4% of searches, so Blue Vase is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$325K/yr944K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
15%top-5 click share · 103 brands · 127 sellers

Flapen Score

Blue Vase against its category

The dotted line is the Home & Kitchen average. Past it, Blue Vase is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Vase market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Vase 944K times last year and spent an estimated $325K. The top 5 brands take 19% of clicks. Demand peaks in May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 944K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $325K a year.

Searches, last 12 months
944K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
1.4%
Market size, estimated
$325Ka year
Peak month
May2.0× the quietest month
Top search term
blue vase206K searches a year

02 · Price

A sale here is worth $25.31.

Listings sell for $25.31 on average, from $9.09 to $67.78. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $25.31 that is $0 to $3K a year per listing.

Average price
$25.31inside the $15 to $100 sweet spot
Price range
$9.09–$67.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #797 within Vases. It carries 395 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
99%
Out of stock, average day
5.3%
Average rank
#797in Vases
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
395per listing
Listings tracked
157

04 · Newcomers

8 of last year's 42 launches cleared the first-year sales bar.

42 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
42
Successful launches
8Amazon's first-year sales bar
Average brand age
33 months

Products

Top Blue Vase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

103 falling

Sellers

127

Top-5 brand share

19%

Top 20: 52%

Top-5 click share

15%

Top 20: 39%

Open market

78%

  • Brand 15%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Blue Vase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.0×

Search terms

Top Blue Vase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue vase206K/yr
  • blue vases92K/yr
  • blue glass vase74K/yr
  • blue vases for centerpieces34K/yr
  • teal vase45K/yr
  • blue vases home decor46K/yr
  • blue flower vase30K/yr
  • blue ceramic vase32K/yr
  • navy blue vase28K/yr
  • light blue vase26K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Vase

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
31%of negative reviews mention “Size-Overall”
5.7%of orders come back
“Small set”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Blue Vase questions

Answered from the same tracked data.