blue throw blanket
Launch itA $1.1M/yr market growing +0.8% this quarter with returns at 3.6% — clears our launch bar.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$21.99avg listing price — sweet spot $15–$100
Price range
Great$9.56–$41.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 3.3M searches
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Review moat
Bad8,153.88avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, blue throw blanket is a $1.1M/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 40% of demand. Verdict: Launch it — 59/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
blue throw blanket market data
- Units sold / yr
- 60K–80K
- avg 500–750/product
- Revenue / yr
- $1.3M–$1.8M
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
56 rising
Sellers
68
Top-5 brand share
40%
Top 20: 76%
Top-5 click share
21%
Top 20: 52%
Open market
56%
- Bedsure11%
- YIICKO8%
- Exclusivo Mezcla8%
- DII7%
- Aganear7%
- BEDELITE5%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +0.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top blue throw blanket search terms
- blue throw blanket391K/yr
- boho throw blanket403K/yr
- beige throw blanket307K/yr
- cream throw blanket256K/yr
- boho blanket207K/yr
- blue blanket239K/yr
- outdoor throw blanket81K/yr
- taupe throw blanket130K/yr
- tan throw blanket110K/yr
- woven blanket113K/yr
Top blue throw blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aganear Fleece Throw Blanket - Cozy Soft Lightweight Fuzzy Throw Blanket for Women Portable Throw Blankets for Couch Warm Present for Birthday Christmas Halloween Housewarming(50x60 Khaki)
Aganear$13.544.6★2,707 rev
YIICKO Khaki Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$9.994.5★558 rev
EXQ Home Fleece Throw Blanket for Couch or Bed - 3D Imitation Turtle Shell Jacquard Decorative Blankets - Cozy Soft Lightweight Fuzzy Flannel Blanket Suitable for All Seasons(5060 Beige)
EXQ Home$10.974.6★3,811 rev
Exclusivo Mezcla Fleece Throw Blanket Extra Large Super Soft and Warm Blankets for Couch Sofa and Bed Waffle Textured Cozy Fuzzy and Lightweight (Slate Blue 50x70 Inches)
Exclusivo Mezcla$9.944.6★27,506 rev
BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Cream White Blanket Decorative and Giftable Striped Blankets for Women Men 50x60
BEDELITE$13.334.6★4,247 rev
Newest
by launch dateYIICKO Khaki Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$9.99558 rev
YIICKO Light Blue Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$11.35558 rev
XIBLC Boho Throw Blanket 100% Cotton Ultra Soft Luxury Throw Rustic Quilt 50x60 Floral Printed Farmhouse Decor Bed Summer Blankets All Season Reversible Bohemian Throw for Bed
XIBLC$19.231,708 rev
Boho Throw Blanket for Bed 100% Cotton Bohemian Blankets Ultra Soft Woven Muslin Decorative Blankets All Seasons Vintage Quilt Knitted Blanket for Sofa Chair (Colorful 50x60)
Ffdshc$19.87464 rev
Wzvzss Boho Throw Blanket - 100% Cotton Soft Summer Throw Blanket for Bed 50x60 Reversible Breathable Lightweight Blankets All Seasons Farmhouse Decor Floral Plant Butterfly Throw Quilt
Wzvzss$16.30701 rev
Trending
90-day click momentumYIICKO Light Blue Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$11.354.5★
XIBLC Boho Throw Blanket 100% Cotton Ultra Soft Luxury Throw Rustic Quilt 50x60 Floral Printed Farmhouse Decor Bed Summer Blankets All Season Reversible Bohemian Throw for Bed
XIBLC$19.234.7★
YIICKO Khaki Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$9.994.5★
Americanflat 50x60 Throw Blanket - Soft and Breathable Cotton Throw Blanket for Couch Bed Chair - Decorative Blankets Perfect for Home Office or Outdoor Use - Cream Herringbone Design
Americanflat$16.464.5★
DII 100% Cotton Basket Weave Throw for Indoor/Outdoor Use Camping Bbqs Beaches Everyday Blanket 50 x 60 Black
DII$14.774.4★
What buyers say about blue throw blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and cozy with”
“It is warm”
“Awesome color”
“Very affordable for a quality product”
“The most beautiful lightweight blanket”
“Great comfortable”
“very affordable”
“fit is great for my bed”
“As described”
“Washes well”
What buyers complain about
“Not very thick”
“It is HUGE”
“this is low quality”
“Thin Material”
“Poor color”
“strong smell”
“Not at all as pictured”
“Extremely thin material”
“want a cheaper price”
“it does NOT wash well”
Top return reasons
Common questions
- Is blue throw blanket profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 99 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Launch it (59/100).
- How competitive is the blue throw blanket niche?
- 56 brands and 68 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in blue throw blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 3.6%.
- When does demand for blue throw blanket peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the blue throw blanket niche?
- Listings span $9.56–$41.86; the average listing price is $21.99 (sweet spot $15–$100). The average incumbent carries 8,154 reviews — the moat a new listing must climb.