Blue Throw Blanket

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

+0.8%

Conversion, latest week

1.6%

Market size, estimated

$1.1Ma year

Peak month

July1.2× the quietest month

Top search term

blue throw blanket391K searches a year

Listings sell for $21.99 on average, from $9.56 to $41.86. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $21.99 that is $11K to $16K a year per listing.

Average price

$21.99inside the $15 to $100 sweet spot

Price range

$9.56–$41.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$11K–$16K

Returns

3.6%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Throws. It carries 8,154 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#162in Throws

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

8,154per listing

Listings tracked

99

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

39 months