blue throw blanket
Launch itA $1.1M/yr market growing +0.8% this quarter with returns at 3.6% — clears our launch bar.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$21.99avg listing price — sweet spot $15–$100
Price range
Great$9.56–$41.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 3.3M searches
Returns
Okay3.6%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Review moat
Bad8,153.88avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, blue throw blanket is a $1.1M/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 40% of demand. Verdict: Launch it — 59/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 500–750/product
- Revenue / yr
- $1.3M–$1.8M
- units × avg price
- Launch success
- 70%
- 7 of 10 new (360d)
- Conversion rate
- 1.6%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 166 days
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
56 rising
Sellers
68
Top-5 brand share
40%
Top 20: 76%
Top-5 click share
21%
Top 20: 52%
Open market
56%
- Bedsure11%
- YIICKO8%
- Exclusivo Mezcla8%
- DII7%
- Aganear7%
- BEDELITE5%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +0.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 99 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aganear Fleece Throw Blanket - Cozy Soft Lightweight Fuzzy Throw Blanket for Women Portable Throw Blankets for Couch Warm Present for Birthday Christmas Halloween Housewarming(50x60 Khaki)
Aganear$13.544.6★2,707 rev
YIICKO Khaki Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$9.994.5★558 rev
EXQ Home Fleece Throw Blanket for Couch or Bed - 3D Imitation Turtle Shell Jacquard Decorative Blankets - Cozy Soft Lightweight Fuzzy Flannel Blanket Suitable for All Seasons(5060 Beige)
EXQ Home$10.974.6★3,811 rev
Exclusivo Mezcla Fleece Throw Blanket Extra Large Super Soft and Warm Blankets for Couch Sofa and Bed Waffle Textured Cozy Fuzzy and Lightweight (Slate Blue 50x70 Inches)
Exclusivo Mezcla$9.944.6★27,506 rev
BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Cream White Blanket Decorative and Giftable Striped Blankets for Women Men 50x60
BEDELITE$13.334.6★4,247 rev
Newest
by launch date
Bedsure GentleSoft Beige Throw Blanket for Couch - Checkered Fleece Blankets Gifts for Kids Girls Cute Soft Cozy Throw for Bedroom Home Decor Gifts 50x60 Inches
Bedsure$19.9110,151 rev
blunique 100% Cotton Cable Knit Throw Blanket Lightweight Soft Knit Blanket for Sofa Couch Bed Breathable All-Season Throw Cozy Decorative Blanket 50 x 60 Inch Taupe
blunique$37.8982 rev
Horaldaily Boho Bohemia Blanket Throw Vintage Country Rustic Farmhouse Soft Fuzzy Plush Faux Fur Cozy Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Wife Self 50x60
Horaldaily$17.1212 rev
YIICKO Khaki Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$9.99558 rev
YIICKO Light Blue Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$11.35558 rev
Trending
90-day click momentumBedsure GentleSoft Beige Throw Blanket for Couch - Checkered Fleece Blankets Gifts for Kids Girls Cute Soft Cozy Throw for Bedroom Home Decor Gifts 50x60 Inches
Bedsure$19.914.6★
blunique 100% Cotton Cable Knit Throw Blanket Lightweight Soft Knit Blanket for Sofa Couch Bed Breathable All-Season Throw Cozy Decorative Blanket 50 x 60 Inch Taupe
blunique$37.894.5★
Bedsure 3D Fleece Bubble Blanket for Couch - GentleSoft Beige Throw Blanket for Sofa Bed Room Decor - Luxury Soft Cozy Gifts for Women Lightweight All Seasons Beige 5060
Bedsure$21.714.5★
CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (50X60 Sage Green)
CREVENT$19.584.5★
lifein Throw Blanket for Couch Soft Boho Decor Bed Throw Cozy Beige Knitted Chenille Small Farmhouse Lightweight Throw(Beige 50 * 60)
lifein$25.354.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and cozy with”
“It is warm”
“Awesome color”
“Very affordable for a quality product”
“The most beautiful lightweight blanket”
“Great comfortable”
“very affordable”
“fit is great for my bed”
“As described”
“Washes well”
What buyers complain about
“Not very thick”
“It is HUGE”
“this is low quality”
“Thin Material”
“Poor color”
“strong smell”
“Not at all as pictured”
“Extremely thin material”
“want a cheaper price”
“it does NOT wash well”
Top return reasons
Common questions
- Is blue throw blanket profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 99 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Launch it (59/100).
- How competitive is the blue throw blanket niche?
- 56 brands and 68 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in blue throw blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 3.6%.
- When does demand for blue throw blanket peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the blue throw blanket niche?
- Listings span $9.56–$41.86; the average listing price is $21.99 (sweet spot $15–$100). The average incumbent carries 8,154 reviews — the moat a new listing must climb.
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