Blue Taper Candles

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months

36K

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

5.3%

Market size, estimated

$28Ka year

Peak month

January2.5× the quietest month

Top search term

light blue taper candles14K searches a year

Listings sell for $15.12 on average, from $7.35 to $34.40. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $15.12 that is $0 to $2K a year per listing.

Average price

$15.12inside the $15 to $100 sweet spot

Price range

$7.35–$34.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #122 within Candles. It carries 1,013 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

98%

Out of stock, average day

10.7%

Average rank

#122in Candles

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,013per listing

Listings tracked

40

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months