blue roses
Worth a lookShows a sweet-spot price point ($31.32 avg), but soft demand (-29.9% this quarter) keeps it on the watch list.
Avg price
Incredible$31.32avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Price range
Great$7.94–$81.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good955.67avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$82K$82K/yr · 104K searches
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, blue roses is a $82K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Feb. Verdict: Worth a look — 50/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
blue roses market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $78K–$94K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #332
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 96%
- Out of stock
- 9.8%
- Avg brand age
- 31 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
40
Top-5 brand share
43%
Top 20: 87%
Top-5 click share
35%
Top 20: 77%
Open market
52%
- Vryblos13%
- Leebean12%
- Qutawua7%
- Impouo5%
- NATROSES5%
- LatinaFlorista5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.9% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 5.0×
Top blue roses search terms
- rosas eternas azules11K/yr
- blue forever roses5K/yr
- flores eternas azules7K/yr
- fresh blue roses10K/yr
- blue forever flowers6K/yr
- blue preserved roses6K/yr
- forever flowers blue6K/yr
- rosas azules para hombre10K/yr
- blue rose bouquet6K/yr
- blue roses for men6K/yr
Top blue roses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vryblos Forever Blue Roses in a Box Heart Shaped 16 Preserved Flowers for Delivery Grade A Quality 100% Real Immortal Flower Eternal Birthday for Her Mom Women Wife Girlfriends (Heart-Blue)
Vryblos$34.274.8★346 rev
Blue Forever Roses Luxury Gift for Women/Men Fresh Flowers Bouquet for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Christmas Birthday Unique Presents for Her
Leebean$15.784.6★453 rev
Qutawua Preserved Roses Heart Shape Box Forever Flowers(Blue 16 Roses)
Qutawua$26.084.6★238 rev
Blue Single Forever Roses Luxury Gift for Women/Men Fresh Flowers Bouquet for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Christmas Birthday Unique Presents for Her
Leebean$15.784.7★20 rev
LatinaFlorista 300Pcs Premade Satin Ribbon Rose Petals Half-Finished for Eternal Rose DIY Ramos Forever Flowers Bouquets Everlasting Floral for Wedding Anniversary Birthday (300 Pcs Royal Blue)
LatinaFlorista$12.484.3★308 rev
Newest
by launch date
Gifts for Mom Birthday Gifts for Women Preserved Rose Forever Flower Eternal Fresh Flowers for Delivery Anniversary Mothers Day Real Blue Roses for Grandma Her Wife from Daughter Valentines Day
Lovinna$14.7678 rev
Blue Forever Roses Luxury Gift for Women/Men Fresh Flowers Bouquet for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Christmas Birthday Unique Presents for Her
Leebean$15.78453 rev
Blue Single Forever Roses Luxury Gift for Women/Men Fresh Flowers Bouquet for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Christmas Birthday Unique Presents for Her
Leebean$15.7820 rev
Qutawua Preserved Roses Heart Shape Box Forever Flowers(Blue 16 Roses)
Qutawua$26.08238 rev
Flowers for Delivery 20 Preserved Roses in Velvet Box Gifts for Women
Rosemoir$46.10110 rev
Trending
90-day click momentum
Otuo 27 Preserved Roses in Heart-Shaped Box Flowers for Delivery Prime Last up 2 Years Real Forever Flowers for Wife Girlfriend Mother Eternal Roses for Anniversary - Blue
Otuo$34.904.7★
Gifts for Mom Birthday Gifts for Women Preserved Rose Forever Flower Eternal Fresh Flowers for Delivery Anniversary Mothers Day Real Blue Roses for Grandma Her Wife from Daughter Valentines Day
Lovinna$14.764.6★
Impouo Forever Flowers 12 Roses in A Box Real Preserved Roses Birthday Gift for Women Mothers Day Anniversary Red Rose (Blue 12 Rose)
Impouo$26.784.6★
Impouo Forever Flowers 27 Roses in A Box Real Preserved Roses Birthday Gift for Women Mothers Day Anniversary Red Rose (Blue 27 Rose)
Impouo$44.764.6★
Flowers for Delivery 20 Preserved Roses in Velvet Box Gifts for Women
Rosemoir$46.104.9★
What buyers say about blue roses
What buyers praise and complain about, mined from review topics.What buyers love
“the colors are vibrant”
“Beautiful Gift”
“Amazing quality”
“It has a very mild floral scent in the box that I think is coming from the bonus gift thats included in the box”
“Money well spent”
“Just what I needed”
“Well made, consistent sizing”
“Very durable and easy to use for and elegant look”
“The presentation is elegant”
“I like the shape, size, and overall look of the blossoms,”
What buyers complain about
“they're actually bigger than expected”
“It also had a very cheap perfume smell”
“Colors do not match picture as advertised”
“Product is falling apart I am not happy”
“This Quality is trash”
“The other thing I didnt like was all the extra hot glue strands all over them”
“It genuinely feels expensive”
“the lights are far too bright”
“now once I finally u wrapped it to get the gift together I see how bad it is”
“Batteries exploded”
Top return reasons
Common questions
- Is blue roses profitable to sell on Amazon United States?
- The niche generates $82K/yr across 45 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the blue roses niche?
- 36 brands and 40 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in blue roses?
- Top complaints mined from reviews: Size-Overall, Smell, Color. The return rate is 2.4%.
- When does demand for blue roses peak?
- Demand peaks in Feb; the busiest month runs 5.0× the quietest.
- What does it cost to enter the blue roses niche?
- Listings span $7.94–$81.75; the average listing price is $31.32 (sweet spot $15–$100). The average incumbent carries 956 reviews — the moat a new listing must climb.