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Blue Pumpkins

Maybe

Search demand grew +688.7% this quarter. But buyers convert on only 1.2% of searches, so Blue Pumpkins is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size
$65K/yr340K searches / yr
90-day growth
+688.7%search demand this quarter
Competition
19%top-5 click share · 80 brands · 83 sellers

Flapen Score

Blue Pumpkins against its category

The dotted line is the Home & Kitchen average. Past it, Blue Pumpkins is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Pumpkins market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Pumpkins 340K times last year and spent an estimated $65K. The top 5 brands take 31% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +688.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
+688.7%
Conversion, latest week
1.2%
Market size, estimated
$65Ka year
Peak month
September198.1× the quietest month
Top search term
blue fall decor62K searches a year

02 · Price

A sale here is worth $15.78.

Listings sell for $15.78 on average, from $4.71 to $45.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $15.78 that is $0 to $2K a year per listing.

Average price
$15.78inside the $15 to $100 sweet spot
Price range
$4.71–$45.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #6,312 within Artificial Vegetables. It carries 321 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
88%
Out of stock, average day
22.0%
Average rank
#6,312in Artificial Vegetables
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
321per listing
Listings tracked
117

04 · Newcomers

0 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Blue Pumpkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

80 falling

Sellers

83

Top-5 brand share

31%

Top 20: 63%

Top-5 click share

19%

Top 20: 45%

Open market

65%

  • Brand 111%
  • Brand 28%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Blue Pumpkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 198.1×

Search terms

Top Blue Pumpkins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue fall decor62K/yr
  • blue pumpkins44K/yr
  • blue pumpkin decor29K/yr
  • blue pumpkin25K/yr
  • blue halloween decor17K/yr
  • blue pumpkins fall decor51K/yr
  • blue and white fall decor8K/yr
  • navy blue fall decor7K/yr
  • blue and white pumpkins12K/yr
  • navy fall decor6K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Pumpkins

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
23%of negative reviews mention “Color”
5.1%of orders come back
“However, they are very dark in color”
A buyer, on “Color”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Blue Pumpkins questions

Answered from the same tracked data.