Blue Powder
FailThe top 5 brands take 98% of clicks, so Blue Powder is a Fail.
- Flapen Score
- 37 / 100Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 4937
- Market size
- $73K/yr86K searches / yr
- 90-day growth
- +0.8%search demand this quarter
- Competition
- 73%top-5 click share · 6 brands · 8 sellers
Flapen Score
Blue Powder against its category
The dotted line is the Home & Kitchen average. Past it, Blue Powder is stronger. Inside it, weaker.
Market
The Blue Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Powder 86K times last year and spent an estimated $73K. The top 5 brands take 98% of clicks. Demand peaks in Jul. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- +0.8%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $73Ka year
- Peak month
- July3.0× the quietest month
- Top search term
- gender reveal burnout powder16K searches a year
02 · Price
A sale here is worth $24.34.
Listings sell for $24.34 on average, from $10.30 to $39.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $24.34 that is $2K to $6K a year per listing.
- Average price
- $24.34inside the $15 to $100 sweet spot
- Price range
- $10.30–$39.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #585 within Party Games & Activities. It carries 1,257 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #585in Party Games & Activities
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 1,257per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Blue Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
8
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Brand 164%
- Brand 217%
- Brand 311%
- Brand 45%
- Brand 52%
- Brand 62%
Demand
Blue Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 3.0×
Search terms
Top Blue Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gender reveal burnout powder16K/yr
- gender reveal burnout kit16K/yr
- burnout gender reveal powder11K/yr
- gender reveal tire burnout kit7K/yr
- blue powder for gender reveal9K/yr
- gender reveal powder bags8K/yr
- blue gender reveal powder7K/yr
- burn out gender reveal5K/yr
- gender reveal exhaust powder4K/yr
- gender reveal burnout4K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Powder
We read the reviews and the return reasons for every product selling here.
“Did not go off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Powder questions
Answered from the same tracked data.









