blue picture frames
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$15.27avg listing price — sweet spot $15–$100
Price range
Good$5.91–$32.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Market size
Okay$176K$176K/yr · 276K searches
Review moat
Okay3,141.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, blue picture frames is a $176K/yr Amazon United States market (276K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 56/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
blue picture frames market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $153K–$191K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #665
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 3.5%
- Avg brand age
- 34 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
49 falling
Sellers
56
Top-5 brand share
40%
Top 20: 82%
Top-5 click share
22%
Top 20: 50%
Open market
55%
- upsimples11%
- Vittanly9%
- Laura Ashley8%
- Egofine7%
- Malden5%
- SZYUU4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top blue picture frames search terms
- blue picture frame67K/yr
- blue frame26K/yr
- blue picture frames19K/yr
- light blue picture frame13K/yr
- blue 8x10 picture frame14K/yr
- navy picture frame13K/yr
- 8x10 picture frame blue12K/yr
- navy blue picture frames14K/yr
- blue 5x7 picture frame11K/yr
- 5x7 picture frame blue11K/yr
Top blue picture frames products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
upsimples 8x10 Picture Frame Display Pictures 5x7 with Mat or 8 x 10 Without Wall Hanging Photo Frames Blue 1 Pack
upsimples$8.694.6★125 rev
Egofine 5x7 Picture Frame Made of Solid Wood Covered by Plexiglass Display Pictures 3.5x5/4x6 with Mat or 5x7 Without Mat for Table Top Display and Wall Mounting Photo Frame Navy Blue
Egofine$7.744.5★4,917 rev
Malden International Designs 5x7 Indigo Picture Frame Blue Wood MDF (2452-57)
Malden$15.034.8★170 rev
Laura Ashley 4x6 Cashmere Blue Enamel Picture Frame Silver Edge w/Easel
Laura Ashley$19.484.7★1,409 rev
LaVie Home 8x10 Picture Frames (1 Pack Blue) Rustic Photo Frame Set with Tempered Glass for Wall Mount & Table Top Display
LaVie Home$12.984.7★10,089 rev
Newest
by launch date
AceOrbit 4x6 Inch Light Blue Petal Arched Picture Frame Cute Scalloped Wooden Real Glass Photo Frame Decorative for Desktop Display Home Decor Family Friends Wedding Graduation Gifts
AceOrbit$16.1020 rev
Yhtrg Blue and White Striped Picture Frame 5x7 Wedding Engagement Gifts for Newlyweds Couple Husband Wife Minimalist Blue Photo Picture Frames for Desk Tabletop Wall Display Decorations
Yhtrg$16.069 rev
PSLXZXK 8x10 Picture Frame Made of Solid Wood Photo Frame with Shatter Resistant Plexiglass Display Pictures 5x7 with Mat or 8 x 10 Without Mat For Tabletop Display or Wall Mount Dark Blue 1 Pack
PSLXZXK$8.73291 rev
Isaac Jacobs 6x8 (Matted 4x6) Light Blue Enamel Picture Frame with Silver Metal Edge and Easel Tabletop Display Wall Dcor Photo Gallery (6x8 (Matted 4x6) Light Blue with Silver)
Isaac Jacobs$18.2997 rev
Laura Ashley 4x6 Cashmere Blue Enamel Picture Frame Silver Edge w/Easel
Laura Ashley$19.481,409 rev
Trending
90-day click momentumYhtrg Blue and White Striped Picture Frame 5x7 Wedding Engagement Gifts for Newlyweds Couple Husband Wife Minimalist Blue Photo Picture Frames for Desk Tabletop Wall Display Decorations
Yhtrg$16.064.2★
AceOrbit 4x6 Inch Light Blue Petal Arched Picture Frame Cute Scalloped Wooden Real Glass Photo Frame Decorative for Desktop Display Home Decor Family Friends Wedding Graduation Gifts
AceOrbit$16.104.2★
Laura Ashley 4x6 Cashmere Blue Enamel Picture Frame Silver Edge w/Easel
Laura Ashley$19.484.7★
upsimples 8x10 Picture Frame Set of 5 Display Pictures 5x7 with Mat or 8 x 10 Without Wall Gallery Photo Frames Blue
upsimples$19.424.6★
ccdcc 5x7 Picture Frame Set of 2 5 x 7 Wood Photo Frames with Mat for 4x6 Natural Wooden Frame with Real Glass Cover for Wall and Tabletop Display Blue
ccdcc$9.624.6★
What buyers say about blue picture frames
What buyers praise and complain about, mined from review topics.What buyers love
“Good frame”
“great color choices”
“Nice quality and exactly as expected”
“Great Value”
“As advertised”
“Great fit in my room”
“Looks elegant”
“Easy to use”
“The frame isnt heavy”
“I like the design”
What buyers complain about
“Not a quality frame”
“They are not made very well”
“it is black”
“Not made of good quality material”
“Doesnt fit”
“Its nice except that it was delivered with chips in the paint on all corners despite being carefully wrapped”
“Looks expensive”
“Broke quickly”
“Flimsy and bad quality”
“It arrived broken”
Top return reasons
Common questions
- Is blue picture frames profitable to sell on Amazon United States?
- The niche generates $176K/yr across 108 tracked products. 3 of 31 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Worth a look (56/100).
- How competitive is the blue picture frames niche?
- 49 brands and 56 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in blue picture frames?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Color. The return rate is 3.6%.
- When does demand for blue picture frames peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the blue picture frames niche?
- Listings span $5.91–$32.99; the average listing price is $15.27 (sweet spot $15–$100). The average incumbent carries 3,141 reviews — the moat a new listing must climb.