Blue Hand Towels

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months

261K

Growth, 90 days vs prior 90

+0.1%

Conversion, latest week

3.7%

Market size, estimated

$162Ka year

Peak month

July1.4× the quietest month

Top search term

blue hand towels for bathroom93K searches a year

Listings sell for $16.63 on average, from $9.03 to $40.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $16.63 that is $2K to $4K a year per listing.

Average price

$16.63inside the $15 to $100 sweet spot

Price range

$9.03–$40.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.0%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #111 within Towels. It carries 7,189 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#111in Towels

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

7,189per listing

Listings tracked

63

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

5Amazon's first-year sales bar

Average brand age

32 months