blue fan
Worth a lookShows a sweet-spot price point ($21.13 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.13avg listing price — sweet spot $15–$100
Price range
Great$6.49–$88.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+88.5%90-day search growth — must beat 0% to launch
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,054.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$36K$36K/yr · 64K searches
According to Flapen's Amazon United States niche tracking, blue fan is a $36K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 57/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
blue fan market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $42K–$53K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #260
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 4.0%
- Avg brand age
- 30 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
31 flat
Sellers
53
Top-5 brand share
61%
Top 20: 90%
Top-5 click share
44%
Top 20: 76%
Open market
36%
- Gaiatop35%
- SWEETFULL12%
- CCC COMFORT ZONE5%
- JOHOUSE5%
- TUNISE4%
- YOSHENMO4%
Top blue fan search terms
- blue fan26K/yr
- blue fans9K/yr
- blue portable fan6K/yr
- blue hand fan7K/yr
- blue desk fan5K/yr
- blue handheld fan4K/yr
- blue mini fan3K/yr
- light blue fan3K/yr
Top blue fan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gaiatop Portable Mini Fan 3 Speed Handheld Fans with Power Display Flashlight USB Rechargeable Battery Lightweight Personal Cooling for Women Men Indoor Outdoor Travel Blue
Gaiatop$8.974.8★3,258 rev
SWEETFULL Mini Portable Fan - Rechargeable Handheld Fan 3 Speeds Personal Small Hand Gifts for Travel Essentials Lash Makeup Eyelash Kids Girls Women - USB Cute Design Light Blue
SWEETFULL$8.584.7★7,039 rev
Gaiatop USB Desk Fan 3 Speeds Strong Airflow 5.5 Inch Portable 90 Rotate Quiet Cooling Small Personal Table Fans for Bedroom Home Office Travel Blue
Gaiatop$9.004.6★8,929 rev
![Gaiatop Portable Handheld Fan 3 in 1 Mini Fan Handheld [17h Max Cooling] Foldable Personal Fans Pocket Design USB Travel Fans Portable Lash Trip Summer Essential Cute Gifts for Women Girl Blue](https://m.media-amazon.com/images/I/31js+me7bTL.jpg)
Gaiatop Portable Handheld Fan 3 in 1 Mini Fan Handheld [17h Max Cooling] Foldable Personal Fans Pocket Design USB Travel Fans Portable Lash Trip Summer Essential Cute Gifts for Women Girl Blue
Gaiatop$9.964.4★9,368 rev
Comfort Zone 16-Inch Oscillating Pedestal Fan 3-Speed High-Velocity Cooling Adjustable Height & Tilt Quad-Pod Folding Base Blue ETL Listed
CCC COMFORT ZONE$30.853.9★15,624 rev
Newest
by launch date
Spark Innovators Go Fan Blue Steel Portable Desk Fan with Cooling Plate Cordless & Rechargeable 360 Oscillating with Active Cooling Technology USB Charging for Home Outdoor Camping & Travel
Spark Innovators$19.8870 rev
Comfort Zone 9-inch Portable Box Fan Blue
CCC COMFORT ZONE$19.708 rev
Comfort Zone 16-Inch Oscillating Pedestal Fan 3-Speed High-Velocity Cooling Adjustable Height & Tilt Quad-Pod Folding Base Blue ETL Listed
CCC COMFORT ZONE$30.8515,624 rev
Deyhoc Portable Handheld Turbo Fan 1-199 Speed Adjustable Blue
Deyhoc$14.99962 rev
Gaiatop Portable Mini Fan 3 Speed Handheld Fans with Power Display Flashlight USB Rechargeable Battery Lightweight Personal Cooling for Women Men Indoor Outdoor Travel Navy Blue
Gaiatop$9.543,258 rev
Trending
90-day click momentumSpark Innovators Go Fan Blue Steel Portable Desk Fan with Cooling Plate Cordless & Rechargeable 360 Oscillating with Active Cooling Technology USB Charging for Home Outdoor Camping & Travel
Spark Innovators$19.883.3★
Comfort Zone 16-Inch Oscillating Pedestal Fan 3-Speed High-Velocity Cooling Adjustable Height & Tilt Quad-Pod Folding Base Blue ETL Listed
CCC COMFORT ZONE$30.853.9★
Deyhoc Portable Handheld Turbo Fan 1-199 Speed Adjustable Blue
Deyhoc$14.994.5★
Comfort Zone 9-inch Portable Box Fan Blue
CCC COMFORT ZONE$19.703.2★
Gaiatop Portable Mini Fan 3 Speed Handheld Fans with Power Display Flashlight USB Rechargeable Battery Lightweight Personal Cooling for Women Men Indoor Outdoor Travel Navy Blue
Gaiatop$9.544.8★
What buyers say about blue fan
What buyers praise and complain about, mined from review topics.What buyers love
“Very sturdy”
“Noise level is very low”
“Can't beat the Price”
“Charges fast”
“Perfectly small”
“Decent quality”
“Battery lasts a long time”
“easy to carry”
“This fan really worked well”
“Very Convenient”
What buyers complain about
“Larger than I expected”
“Does not hold a charge”
“Broke quickly”
“very noisy”
“its not very functional”
“Inconsistent Quality”
“poor battery life”
“I'm always feeling overheated”
“Not sure it's worth the price”
“not sturdy at all”
Top return reasons
Common questions
- Is blue fan profitable to sell on Amazon United States?
- The niche generates $36K/yr across 44 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +88.5%. Flapen's verdict: Worth a look (57/100).
- How competitive is the blue fan niche?
- 31 brands and 53 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in blue fan?
- Top complaints mined from reviews: Size-Overall, Charging, Durability. The return rate is 2.4%.
- What does it cost to enter the blue fan niche?
- Listings span $6.49–$88.34; the average listing price is $21.13 (sweet spot $15–$100). The average incumbent carries 7,055 reviews — the moat a new listing must climb.