Blue Fan
MaybeProducts sell for $21.13 on average, inside the sweet spot. But shoppers spend an estimated $36K a year here, so Blue Fan is a Maybe.
- Flapen Score
- 57 / 100Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 4957
- Market size
- $36K/yr64K searches / yr
- 90-day growth
- +88.5%search demand this quarter
- Competition
- 44%top-5 click share · 31 brands · 53 sellers
Flapen Score
Blue Fan against its category
The dotted line is the Home & Kitchen average. Past it, Blue Fan is stronger. Inside it, weaker.
Market
The Blue Fan market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Fan 64K times last year and spent an estimated $36K. The top 5 brands take 61% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +88.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +88.5%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $36Ka year
- Top search term
- blue fan26K searches a year
02 · Price
A sale here is worth $21.13.
Listings sell for $21.13 on average, from $6.49 to $88.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.13 that is $0 to $2K a year per listing.
- Average price
- $21.13inside the $15 to $100 sweet spot
- Price range
- $6.49–$88.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #260 within Decorative Folding Fans. It carries 7,055 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #260in Decorative Folding Fans
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 7,055per listing
- Listings tracked
- 44
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Blue Fan products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 1, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gaiatop Portable Mini Fan 3 Speed Handheld Fans with Power Display Flashlight USB Rechargeable Battery Lightweight Personal Cooling for Women Men Indoor Outdoor Travel Blue
- Price
- $8.97
- Rating
- 4.8/5
- Reviews
- 3,258
- Age
- 2y ago

SWEETFULL Mini Portable Fan - Rechargeable Handheld Fan 3 Speeds Personal Small Hand Gifts for Travel Essentials Lash Makeup Eyelash Kids Girls Women - USB Cute Design Light Blue
- Price
- $8.58
- Rating
- 4.7/5
- Reviews
- 7,039
- Age
- 3y ago

Gaiatop USB Desk Fan 3 Speeds Strong Airflow 5.5 Inch Portable 90 Rotate Quiet Cooling Small Personal Table Fans for Bedroom Home Office Travel Blue
- Price
- $9.00
- Rating
- 4.6/5
- Reviews
- 8,929
- Age
- 3y ago
![Gaiatop Portable Handheld Fan 3 in 1 Mini Fan Handheld [17h Max Cooling] Foldable Personal Fans Pocket Design USB Travel Fans Portable Lash Trip Summer Essential Cute Gifts for Women Girl Blue](https://m.media-amazon.com/images/I/31js+me7bTL.jpg)
Gaiatop Portable Handheld Fan 3 in 1 Mini Fan Handheld [17h Max Cooling] Foldable Personal Fans Pocket Design USB Travel Fans Portable Lash Trip Summer Essential Cute Gifts for Women Girl Blue
- Price
- $9.96
- Rating
- 4.4/5
- Reviews
- 9,368
- Age
- 3y ago

Comfort Zone 16-Inch Oscillating Pedestal Fan 3-Speed High-Velocity Cooling Adjustable Height & Tilt Quad-Pod Folding Base Blue ETL Listed
- Price
- $30.85
- Rating
- 3.9/5
- Reviews
- 15,624
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Spark Innovators Go Fan Blue Steel Portable Desk Fan with Cooling Plate Cordless & Rechargeable 360 Oscillating with Active Cooling Technology USB Charging for Home Outdoor Camping & Travel
- Price
- $19.88
- Rating
- 3.3/5
- Reviews
- 70
- Age
- 4mo ago

Comfort Zone 16-Inch Oscillating Pedestal Fan 3-Speed High-Velocity Cooling Adjustable Height & Tilt Quad-Pod Folding Base Blue ETL Listed
- Price
- $30.85
- Rating
- 3.9/5
- Reviews
- 15,624
- Age
- 6mo ago

Deyhoc Portable Handheld Turbo Fan 1-199 Speed Adjustable Blue
- Price
- $14.99
- Rating
- 4.5/5
- Reviews
- 962
- Age
- 6mo ago

Comfort Zone 9-inch Portable Box Fan Blue
- Price
- $19.70
- Rating
- 3.2/5
- Reviews
- 8
- Age
- 6mo ago

Gaiatop Portable Mini Fan 3 Speed Handheld Fans with Power Display Flashlight USB Rechargeable Battery Lightweight Personal Cooling for Women Men Indoor Outdoor Travel Navy Blue
- Price
- $9.54
- Rating
- 4.8/5
- Reviews
- 3,258
- Age
- 7mo ago
Newest
by launch date
Spark Innovators Go Fan Blue Steel Portable Desk Fan with Cooling Plate Cordless & Rechargeable 360 Oscillating with Active Cooling Technology USB Charging for Home Outdoor Camping & Travel
- Price
- $19.88
- Rating
- 3.3/5
- Reviews
- 70
- Age
- 4mo ago

Comfort Zone 9-inch Portable Box Fan Blue
- Price
- $19.70
- Rating
- 3.2/5
- Reviews
- 8
- Age
- 6mo ago

Comfort Zone 16-Inch Oscillating Pedestal Fan 3-Speed High-Velocity Cooling Adjustable Height & Tilt Quad-Pod Folding Base Blue ETL Listed
- Price
- $30.85
- Rating
- 3.9/5
- Reviews
- 15,624
- Age
- 6mo ago

Deyhoc Portable Handheld Turbo Fan 1-199 Speed Adjustable Blue
- Price
- $14.99
- Rating
- 4.5/5
- Reviews
- 962
- Age
- 6mo ago

Gaiatop Portable Mini Fan 3 Speed Handheld Fans with Power Display Flashlight USB Rechargeable Battery Lightweight Personal Cooling for Women Men Indoor Outdoor Travel Navy Blue
- Price
- $9.54
- Rating
- 4.8/5
- Reviews
- 3,258
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
31 flat
Sellers
53
Est. top-5 brand share
61%
Top 20: 90%
Est. top-5 click share
44%
Top 20: 76%
Open market
36%
- Gaiatop35%
- SWEETFULL12%
- CCC COMFORT ZONE5%
- JOHOUSE5%
- TUNISE4%
- YOSHENMO4%
Search terms
Top Blue Fan search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blue fan26K/yr
- blue fans9K/yr
- blue portable fan6K/yr
- blue hand fan7K/yr
- blue desk fan5K/yr
- blue handheld fan4K/yr
- blue mini fan3K/yr
- light blue fan3K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Fan
We read the reviews and the return reasons for every product selling here.
“Larger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Fan questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









