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Blue Duvet Cover Queen

Fail

Shoppers spend an estimated $40K a year here, so Blue Duvet Cover Queen is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$40K/yr56K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
30%top-5 click share · 29 brands · 35 sellers

Flapen Score

Blue Duvet Cover Queen against its category

The dotted line is the Home & Kitchen average. Past it, Blue Duvet Cover Queen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Duvet Cover Queen market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Duvet Cover Queen 56K times last year and spent an estimated $40K. The top 5 brands take 60% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
1.8%
Market size, estimated
$40Ka year
Peak month
January1.5× the quietest month
Top search term
blue duvet cover queen53K searches a year

02 · Price

A sale here is worth $39.73.

Listings sell for $39.73 on average, from $19.81 to $80.06. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $39.73 that is $0 to $4K a year per listing.

Average price
$39.73inside the $15 to $100 sweet spot
Price range
$19.81–$80.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #60 within Duvet Covers & Sets. It carries 7,919 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#60in Duvet Covers & Sets
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
7,919per listing
Listings tracked
58

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Blue Duvet Cover Queen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

35

Top-5 brand share

60%

Top 20: 94%

Top-5 click share

30%

Top 20: 67%

Open market

35%

  • Brand 126%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Blue Duvet Cover Queen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Blue Duvet Cover Queen

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
10%of negative reviews mention “Size-Overall”
5.3%of orders come back
“they are always too short”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Blue Duvet Cover Queen questions

Answered from the same tracked data.