- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $63K/yr183K searches / yr
- 90-day growth
- -2.0%search demand this quarter
- Competition
- 25%top-5 click share · 30 brands · 66 sellers
Flapen Score
Blue Dishes against its category
The dotted line is the Home & Kitchen average. Past it, Blue Dishes is stronger. Inside it, weaker.
Market
The Blue Dishes market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Dishes 183K times last year and spent an estimated $63K. The top 5 brands take 50% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 183K
- Growth, 90 days vs prior 90
- -2.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $63Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- blue dishes50K searches a year
02 · Price
A sale here is worth $71.81.
Listings sell for $71.81 on average, from $25.63 to $183.36. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $71.81 that is $0 to $7K a year per listing.
- Average price
- $71.81inside the $15 to $100 sweet spot
- Price range
- $25.63–$183.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #159 within Dinnerware. It carries 1,476 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #159in Dinnerware
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 1,476per listing
- Listings tracked
- 68
04 · Newcomers
8 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Blue Dishes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
vancasso SELENE Plates and Bowls Set for 4 12 Pieces Dinnerware Sets Mircowave and Dishwasher Safe Dishes Set Porcelain Blue Dinnerware
- Price
- $48.93
- Rating
- 4.8/5
- Reviews
- 1,280
- Age
- 2y ago

Gibson Elite Matisse 16-Piece Dinnerware Set Double Bowl Reactive Glaze Cereamic Stoneware in Blue Plates and Bowls Sets for 4 Microwave & Dishwasher Safe Rustic Modern Design
- Price
- $69.99
- Rating
- 4.7/5
- Reviews
- 4,115
- Age
- 8y ago

HaWare Dinnerware Sets 12-Piece Plates and Bowls Set Reactive Blue
- Price
- $46.29
- Rating
- 4.7/5
- Reviews
- 275
- Age
- 1y ago

Pfaltzgraff Gabriela Blue 16-Piece Dinnerware Set Service for 4 Durable Stoneware Plates Bowls and Mugs with Elegant Blue Pattern Dishwasher Safe
- Price
- $55.78
- Rating
- 4.6/5
- Reviews
- 1,455
- Age
- 9y ago

Selamica Ceramic Dinnerware Sets 12 pcs Plates and Bowls Sets Vintage Blue
- Price
- $48.03
- Rating
- 4.7/5
- Reviews
- 1,382
- Age
- 3y ago
Trending
estimated 90-day click momentum
E-far 12-Piece Plates and Bowls Sets Stoneware Dinnerware Dishes Sets for 4 Kitchen Modern Dining Dishware Chip & Scratch Resistant Microwave & Dishwasher Safe Midnight Blue
- Price
- $54.29
- Rating
- 4.4/5
- Reviews
- 253
- Age
- 6mo ago

Pokini Ceramic Dinnerware Sets Microwave Safe Plates and Bowls Sets Kitchen Dishes Set for 4 Unbreakable & Dishwasher Safe Tableware Everyday Use Starry Blue
- Price
- $62.71
- Rating
- 4.7/5
- Reviews
- 317
- Age
- 1y ago

AmorArc Ceramic Dinnerware Sets for 8 24 Pieces Handpainted Plates and Bowls Set Scratch Resistant Stoneware Dishes Set Dishwasher & Microwave Safe Ceylon Blue
- Price
- $131.39
- Rating
- 4.5/5
- Reviews
- 242
- Age
- 3y ago

Wheat Straw Dinnerware Sets 64-Piece Plates and Bowls Sets for 8-Unbreakable Reusable Plastic Dish Set-Dinner Plate/Dessert Plate/Cereal Bowl/Cup/Utensils-Microwavable Dishwasher Safe 64P-Deep Blue
- Price
- $38.12
- Rating
- 4.5/5
- Reviews
- 834
- Age
- 1y ago

Mikasa Kiley Bone China Lightweight Chip Resistant 16 Piece Dinnerware Set Service for 4 Blue and White
- Price
- $96.49
- Rating
- 4.9/5
- Reviews
- 81
- Age
- 3y ago
Newest
by launch date
E-far 12-Piece Plates and Bowls Sets Stoneware Dinnerware Dishes Sets for 4 Kitchen Modern Dining Dishware Chip & Scratch Resistant Microwave & Dishwasher Safe Midnight Blue
- Price
- $54.29
- Rating
- 4.4/5
- Reviews
- 253
- Age
- 6mo ago

Pfaltzgraff Medallion Radiance 12 Piece Stoneware Dinnerware Plate Bowl Dish Set Service for 4 Blue
- Price
- $44.11
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 11mo ago

Pokini Ceramic Dinnerware Sets Microwave Safe Plates and Bowls Sets Kitchen Dishes Set for 4 Unbreakable & Dishwasher Safe Tableware Everyday Use Starry Blue
- Price
- $62.71
- Rating
- 4.7/5
- Reviews
- 317
- Age
- 1y ago

vancasso ONION Ceramic Dinnerware Sets 12 Pieces Stoneware Plates and Bowls Sets for 4 Reactive Glaze Dishes Set for Kitchen Dishwasher and Microwave Safe Blue
- Price
- $57.65
- Rating
- 4.6/5
- Reviews
- 414
- Age
- 1y ago

vancasso Bonita Stoneware Dinnerware Sets 24 Pieces Dishes Set for 6
- Price
- $101.10
- Rating
- 4.6/5
- Reviews
- 1,202
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
30 falling
Sellers
66
Est. top-5 brand share
50%
Top 20: 94%
Est. top-5 click share
25%
Top 20: 64%
Open market
46%
- vancasso24%
- Gibson Elite8%
- Pfaltzgraff6%
- E-far6%
- Pokini5%
- Elama5%
Demand
Blue Dishes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Blue Dishes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blue dishes50K/yr
- blue dinnerware set46K/yr
- blue dishes dinnerware sets20K/yr
- blue dinnerware17K/yr
- blue and white dinnerware set10K/yr
- dinnerware sets blue8K/yr
- blue and white dishes dinnerware sets10K/yr
- toile dinnerware7K/yr
- blue floral dinnerware set5K/yr
- blue dinnerware sets for 84K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Dishes
We read the reviews and the return reasons for every product selling here.
“Break easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Dishes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









